Source notes: CAA Film Monitor Jan – Dec 08 Q1Base: 15+

2009 AGP PROFILEFAIRLY EVEN SPREAD ACROSS ALL DEMOGRAPHICS

30%

16%

18%

36%

CINEMA: THE ULTIMATE BRAND EXPERIENCE

15-24

25-34

35-44

45+

54%

46%

30%

70%

M

F

ABC1

C2DE

Age Gender Social Grade