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about:
Startup Company in Bandung @ April 2009
Focus in Game Development
Founded and Executed by Students
~ Live the fun way ~
Indonesian Game Industry
The Games Decade Begins..!
Arief Widhiyasa – Agate Studio
Choose Your Adventure..!
Legal AspectManagement & Leadership
Self Publishing
Financial Aspect
Industry Ecosystem
About Negotiation
Marketing & Sales
Global & Local Condition
GLOBAL GAME INDUSTRYLatest Condition
about: Game Industry
Global ConditionUS Market
Video Game Sales(billion USD)
Year Growth
05-06 5.7%
06-07 28.4%
07-08 23.2%
08-09 apx. -10.3%
09-10 apx. 21%
Global MarketVideo Game Sales(billion USD)
0
20
40
60
80
2005 2006 2007 2008 2009 2010
Year Revenue Growth
05-06 31.6 8.97%
06-07 41.7 31.96%
07-08 54 29.5%
08-09 apx. 60 apx. 11.1%
09-10 apx. 73 apx. 21.7%
Sources: NPD Group, ESA, MPAA, IGDA, RIAA and IFPI.
Both US and Global Market annual growth is very amazingIt’s always grow exceed 20% (except 2008 crisis)
In Creative Digital, Game Industry has the fastest growth Average income of Game Developer is $72,000/year (US)
This only could mean one thing…
the Market
cost: $100 million
cost: $180 million
Japan’s #1 Richest Person: Nintendo’s Owner
Random Facts
US #2 Richest <30:
Runescape’s Owner
World of Warcraft Subs Monthly Revenue:180 million USD (apx. 1.7 trillion rupiah)
Profitability (vs Movie)1.
2.
3.
?
LOCAL GAME INDUSTRYOpportunities
Market?
Talent?
Capital?
Developer?
Local Industry..?
YES!
YES!
YES!
YES!
Do we Have..?
Locally Monetized? NO..!(majority of Game Publisher is Foreign one)
Maintained? NO..!(we’ve got around 70% talent drain)
Funded? NO..!(even getting loan is hard here…)
Grow? Not Yet….(ironically some company even die…)
SO,.. HOW…?
Surviving on that harsh condition
Our ExperienceFounded @April ‘09
Start Crazy with: 15 people $5 /month 15 hour/day
8.427% rev growth (first 6 month)
(luckily survived)
Our Current State: 72 people 100++ Games 16 Parallel Production Positive Cashflow
Market?
Talent?
Capital?
Developer?
We invade International Market First, and this year we build Local Market
We invested 3-6 months for every recruit,and recruit only one with passion
At first we pushed our overhead pretty far,and now we could get funded by portfolio
Practically we learned managements,and for the long run, we’ve got our culture,and also corporate vision for the legacy
Local Market Condition
Games have been into rural area (*Rental Console Effects*)
Piracy is the main issue to monetize end-user
The only monetized market:
MMO Games : 13 million players$ 40 million / year
Mobile Games : Avg lifetime $8000
Social Games..? (our Exp $24/1000DAU/Day)
LET’S BUILD THIS TOGETHER
Unlimited Possibilities - Game Industry Era is coming
Thank You SO MUCH
Mail Me : [email protected] Me : @clawford