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AimsAims
• To be familiar with the layout of a film poster
• To be familiar with a range of conventions film posters use
• SEAL/PLTS: To be effective participators
Jigsaw Jigsaw
• Take the jigsaw pieces and try to arrange them into a well-known film poster.
• In your groups, decide on five features that you think are the most important for a film poster to have.
• Why do you think this?
Star billing - big Hollywood name
Tagline
Film’s title
2nd Star billing
Includes binary opposites
Themed Language
Billing blockFilm’s website
Main focal image
Conventional layout
Stylised typography
Represents the film’s conflict
Includes genre conventions
Introduces main characters and setting
Clear sense of the target audience
Provides a sense of the film’s production values
Aims to broaden the film’s appeal and reach
Purpose of a film poster Conventions of a film poster
Flames graphic –natural elements
Star billing - big Hollywood name
Burning mythical walled city - CGI
Dressed like a warrior, a historical figure on a quest
Supernatural destructive force
Spear as weapon
Frame within a frame, digital effects
Strong, direct Tagline
Film’s title
Well known US TV/film actor
Beautiful ‘princess’ torescue from the flames
Language -associations with magic/demons
Fighting the elements
Vast, dark landscape
Institutional infoFilm’s website
White male hero/protagonist
Conventional layout
Glossy Hollywood look; high production values
Brave, determined – looking ahead
Historical style typography, bold white contrast
Conclusions 1. The film’s genre conventions are made really obvious
2. Representation of gender reinforces social norms
3. Constructs the film as obviously ‘Hollywood’ in terms of its institutional context - use of CGI and high production values suggests big budget/ High Concept
4. The film has a main star, Nicholas Cage; he has status in the industry and good associations already with the genre
5. Ron Perlman provides wider interest so broadening the audience appeal
6. The film is being sold via its genre, its look and style, its actors and its promise of violent conflict
7. It therefore offers a high level of appeal to
• men
• fans of the action-adventure genre
• fans of Nicholas Cage
• fans of high concept, epic Hollywood films
8. As a result of the above, it is likely that this film will offer good marketability/playability to its distributor
TaskTask• In your groups, select one of the film posters and stick it on to
the sugar paper.
• You need to textually analyse at least 10 things on the film posters – refer to the conventions on film posters sheet.
• Each person in the group needs to write at least two points.
• Remember denotation and connotation.
PresentingPresenting
• You must now give feedback on at least five of the points you have analysed to the rest of the class.
Reviewing the AimsReviewing the Aims
• To be familiar with the layout of a film poster
• To be familiar with a range of conventions film posters use
• SEAL/PLTS: To be effective participators