Presenting …

Trace Adkins

Who is Trace Adkins?Background Information

• Country Singer• Born January 13, 1962• Parents: Aaron and Peggy

• Aaron just recently passed away• Siblings: Clay (1965-present), Scott

(1972-1993)• Trace was in a car accident in 1955

when he hit a bus head-on• Both his arms, a leg, and some ribs

were broken and his nose was partially torn off

Who is Trace Adkins?Family

• Two daughters with his ex-wife: Tarah and Sarah

• Three daughters with current wife: MacKenzie ,Brianna and Trinity

• Shot by ex-wife in 1994• Bullet went through heart and

both lungs• Survived and chose not to press

charges

Who is Trace Adkins?Trace Adkins in Action

Who is Trace Adkins?Social Media Outlets

• Facebook: https://www.facebook.com/traceadkins

• Personal Website: http://traceadkins.com/• Television: Celebrity Apprentice, hosted

American Country Awards on Fox, guest appearance on Young and the Restless

• Twitter: https://twitter.com/TraceAdkins• Youtube:

www.youtube.com/user/TraceAdkinsVEVO• Instagram:

http://instagram.com/traceadkinsmusic

Find Your Audience• Yes, Trace has found his audience• Very distinct baritone voice• Captures country fans of various ages

• Example: me and my dad both love Trace and there is an age gap

Find Your Audience

• Yes, Trace has found his audience• Songs are about real things that are relatable

• “Every light in the House is on” is about his divorce with his wife

• “Then They Do” is about his daughters growing up and moving out

• “Songs About Me” explains why he sings solely country and basically describes him

• Even wrote a song about his brothers death

Post Meaningful Content

Post Meaningful Content• As seen on the previous slide, Trace posts about

mostly his music on his personal site• Keeps his private life out of his social media• Tweets about upcoming concerts and events• Facebook posts are all about upcoming concert and

events• Links on website to clips of media appearances

Engage in your Current FansWhat’s Missing?

• More social media presence is needed

• On the next slide you can see he rarely tweets and when he does it is normally about upcoming events and concerts/shows

• Trace has social media but does not seem to use it

• He relies more heavily on the older ways of communicating to his fans

Engage in your Current FansWhat’s Missing?

Continue the Social Push

Online Spaces• Twitter: Tweets very solemnly• Facebook: Has not posted since January 9th

• Instagram: Has not posted a picture since December 2013

Continue the Social Push

Physical Spaces

• Relies on word of mouth• Uses radio contests• Keeps his music on online music databases

so new listeners may become loyal listeners• Has a loyal fan base and relies heavily on

them to spread his music

Post ConsistentlyWhere is all his

time spent?

• Due to not using social media effectively at all there is not a good overlap between physical and online spaces

• Trace needs to more effectively use social media to connect to his fans in order for his fan base to continue growing

• Reaching out to a potential new fan base is never a bad thing can only help a performer

Thank You …

Hope you enjoyedTrace Adkins!