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Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com 9 Transmedia Trends Stuart W. Volkow www.stuartvolkow.com [email protected] Xtropia Partners Digital Hollywood Content Summit May 4 2011 1

9 Transmedia Trends

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Presentation at Digital Hollywood May 2011 CONTENT SUMMIT, Hosted by Flint Dille. My picks for the global Trends driving the Transmedia Industry.

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Page 1: 9 Transmedia Trends

Copyright 2011 Stuart W. Volkow, www.stuartvolkow.com

9 Tr a n s m e d i a Tr e n d s

Stuar t W. Volkow

www.stuartvolkow.com

[email protected]

Xtropia Partners

Digital Hollywood Content Summit May 4 2011

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My Clients:

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G ame i f i c a t i o n

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Ubiquity of Mobile Broadband Connected Internet Devices

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One Billion Embedded Wireless Networking Devices and Counting Embedded WLAN products will hit billion-unit barrier in 2011 for the first timeApril 28, 2011 JAGDISH REBELLO, PHD iSupply

15 Billion Connected Devices

by 2015

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Ericsson President and CEO Hans Vestberg

“In 10 years there will be 50 billion devices connected to the web”

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Android

Blackberry

iOSWin 7 Blackberry

Web OS

Smartphones outsold PCs in Q4 2010 > 100 Mln

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350K New Android Activations / Day50% U.S. Subs now on Smartphones

50x more web use with a Smartphone

Google Best Practices Webinar, Elliott Nix, May 3 2011

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Total download revenue from games and other applications are projected to continue rising in the next few years, jumping to $5.72 billion in 2012, $7.12 billion in 2013 and $8.46 billion in 2014.

Mobile App Stores to Take In $3.91 Billion for 2011 Total revenues will be up 65.4 percent; Apple App Store to account for 75 percent

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Globalization, Uneven Growth

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Media MarketplaceCopyright 2009, Stuart W. Volkow

PWC

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Tablets Eclipse Laptops, Netbooks, and Readers

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18 Mln sold 2010 Est. 45-60 Mln 2011

12 Mln readers 2010

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Stuart W. Volkow, Copyright 2009

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>90 new Tablets announced at CES 2011

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Total book revenue will fall to $22.7 billion in 2014, down from $25.0 billion in 2010.

In 2014, e-books will represent 13 percent of total U.S. book publishing revenue, up from 3 percent in 2010

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6 Screen Connected Visual Life

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Ever yone is a Videographer

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DSLR Cinema

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Gestura l , Natura l , Universa l UI

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L o c a t i v e M e d i a

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Piero Golia34

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www.venturedna.com

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Hacked Sony accounts top 100 million

Questions linger about Amazon outage

45.7 million credit and debit cards stolen by hackers who accessed TJX’s customer information in a security breach (March 2007)

China Cuts Off Internet Access After Riots

Egypt Cuts Off Most Internet and Cell Service

I n s e c u r i t y

Facebook slapped with class-action privacy lawsuit

Lawsuit filed over Apple tracking

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