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Indianapolis seminar presentation 6-24-09
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eTapestry is a Blackbaud Company
Judy Nash
Account Executive
8 Breakthrough Strategies for the Next Decade of Fund Raising:
An Executive Briefing
eTapestry is a Blackbaud Company
Who is eTapestry?Who is eTapestry?
• Dedicated to serving nonprofits
• A fast growing, successful NASDAQ firm
• A company that thrives on innovation
• A group that is passionate about service
• People who love to have fun!
eTapestry is a Blackbaud Company
What is our history?What is our history?
• Founded by former execs of MSC
• First “Software as a Service” solution for nonprofits in 1999
• 6,000 nonprofit clients around the world
• Became part of Blackbaud-August 2007
eTapestry is a Blackbaud Company
AgendaAgenda
1. Pure Fund Raising Tools• Database• Matching Gifts• Recurring Gifts• Essentials for the “Ask”• Segmentation
2. Relationship Building Tools• CRM• Email
eTapestry is a Blackbaud Company
Agenda (cont.)Agenda (cont.)
2. Relationship Building Tools (cont)• Web 2.0• eTap Mobile
3. Benchmark Reporting
4. Donor Loyalty
5. Community Building Tools
6. Web Site Optimization
7. Research/Analytics
8. API (Interface to the world outside)
eTapestry is a Blackbaud Company
“Today we have the chance to seize two hours which could have a major impact on monies raised for your mission!”
Jay Love CEO and Co-Founder of eTapestry
Photo credit: Sorin Brinzei
eTapestry is a Blackbaud Company
The Rules Still Apply
(It’s all about relationships…not technology)
eTapestry is a Blackbaud Company
Know the Difference
It is Now a New WorldIt is Now a New World
eTapestry is a Blackbaud Company
Initial ConclusionsInitial Conclusions
Fundraising is still based upon Relationships Fundraising is still based upon Relationships Technology expands our opportunity for Technology expands our opportunity for
Communications Communications Communications build strong RelationshipsCommunications build strong Relationships Technology is and will be part of any NPOTechnology is and will be part of any NPO Web-based systems offer new cost-effective Web-based systems offer new cost-effective
opportunitiesopportunities Technology takes many shapes Technology takes many shapes Your use of it levels the “playing field” Your use of it levels the “playing field” Your success can be increased because of Your success can be increased because of
technology (more with less!)technology (more with less!)
eTapestry is a Blackbaud Company
“Your database is like a septic tank. (Does that comparison bother you?) If it's working well, you barely give it much thought. But nobody likes getting into a septic tank. If your database is not well maintained, you're going to have a real mess on your hands. Keep it in working order.”
Jerold Panas
1. Pure Fundraising Tools1. Pure Fundraising Tools(DATABASE)(DATABASE)
1. Pure Fundraising Tools1. Pure Fundraising Tools(DATABASE)(DATABASE)
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools1. Pure Fundraising Tools(DATABASE)(DATABASE)
1. Pure Fundraising Tools1. Pure Fundraising Tools(DATABASE)(DATABASE)
Times are changing.
What are you doing to make sure you stay ahead?
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools1. Pure Fundraising Tools(DATABASE)(DATABASE)
1. Pure Fundraising Tools1. Pure Fundraising Tools(DATABASE)(DATABASE)
• Does it make sense for us to invest in technology?
• Does our database help us raise money?
• Your database = FUNDRAISING TOOL
• What are some ways your database can help you fundraise?
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Matching GiftsMatching Gifts
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Matching GiftsMatching Gifts
Quite Simply a Doubling of Donation Amounts!
Most Often Money that Falls Through the Cracks
Relationships, Relationships, Relationships
Leveraging Your Technology Investment
Matching GiftsMatching Gifts
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Matching GiftsMatching Gifts
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Matching GiftsMatching Gifts
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Matching GiftsMatching Gifts
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Matching GiftsMatching Gifts
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Matching GiftsMatching Gifts
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Matching GiftsMatching Gifts
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Matching GiftsMatching Gifts
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Matching GiftsMatching Gifts
eTapestry is a Blackbaud Company
The Foundation of many Fundraising
Programs
Constituents become Investors rather than
Donors
Technology makes it Easy
Key in Online Transactions (Automate
whenever possible!!!)
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Recurring GiftsRecurring Gifts
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Recurring GiftsRecurring Gifts
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Recurring GiftsRecurring Gifts
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Recurring GiftsRecurring Gifts
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Recurring GiftsRecurring Gifts
eTapestry is a Blackbaud Company
It Must be Easy or it will not be Used!
“Home Page”
Investors in Your Mission
Relationship + Knowledge + Proven Plan = SUCCESS
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Essentials of the AskEssentials of the Ask
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Essentials of the AskEssentials of the Ask
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Essentials of the AskEssentials of the Ask
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Essentials of the AskEssentials of the Ask
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Essentials of the AskEssentials of the Ask
eTapestry is a Blackbaud Company
Personalize Everything You Can
Let Technology do the Work for You
Queries can be Intuitive and Easy
Think with Building Blocks and Logic
1. Pure Fundraising Tools:1. Pure Fundraising Tools:SegmentationSegmentation
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:SegmentationSegmentation
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:SegmentationSegmentation
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:SegmentationSegmentation
eTapestry is a Blackbaud Company
Strong Relationships are from Knowing Important Details, Hopes and Dreams
Easily Supplement your Memory
Only Works if Used Daily by All
A Remarkable “Secret Weapon” for Fund Raising
2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)
eTapestry is a Blackbaud Company
“If you want milk from a cow, you don’t send it a letter.”
Si Seymour
2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)
Consider:Technology allows you to create and
maintain relationships with 100 x more people than your own mind can.
If you want to increase your outreach:
Leverage technology in building relationships!
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)
eTapestry is a Blackbaud Company
We’ve captured information…
We’ve established a relationship…
We must maintain/build on these relationships…
How can we expect to communicate personally with so
many people?
2. Relationship Building:2. Relationship Building:eMaileMail
eTapestry is a Blackbaud Company
The Foundation of the Communications Revolution
Expected by EVERY Generation Now
Use Properly or the Results are Worse than not
A Fraction of the Cost of Other Forms of Communication
2. Relationship Building:2. Relationship Building:eMaileMail
E-mailE-mail
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:eMaileMail
versus
•Cost?•Preparation?•Customizable?•Content?•Acceptance?•Timing?
Direct MailDirect Mail EmailEmail
Substantial – labor intensive Easy
Expensive (materials/prep/postage) Very low cost
Yes (personalization/gift info/etc.)
Virtually unlimited Has limits
Universal Growing
Slow Fast
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:eMaileMail
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:eMaileMail
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:eMaileMail
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:eMaileMail
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:eMaileMail
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:eMaileMail
eTapestry is a Blackbaud Company
Email Key Functions
Tracking: bounces, opens, click-throughs
Subscription management: automated unsubscribe or opting out link
2. Relationship Building:2. Relationship Building:eMaileMail
eTapestry is a Blackbaud Company
Key Functions:
Deliverability: Fulltime staff 24/7 monitoring blacklists, spam filtering and ISP standards
Horsepower: Up to 300,000 emails per hour via a schedulerSpam analysis tools
WYSIWYG editor
2. Relationship Building:2. Relationship Building:eMaileMail
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:eMaileMail
Seniors OnlineSeniors Online
• 65% of those 50-64 years old, and 32% of those 65 + use the Internet•22% of 65+ crowd was online in 2004•15% in 2000(source: Pew Internet, Feb-March 2007)
•17 Million internet users aged 62+.•Spending an average of 44 minutes per day online•Those online are better educated & have higher incomes•Those online spend 70% more each month than those offline(source: Pew Internet, April 2008)
If you think the 66% of baby boomers that are online now are going to give up their internet when they turn 65, think again!
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:eMaileMail
Still not convinced?Still not convinced?
• Lost Cost = Low Risk
• Easy to measure effectiveness
• Don’t fall behind (Start collecting e-mail addresses TODAY!)
eTapestry is a Blackbaud Company
Web 1.0 vs. Web 2.0Web 1.0 vs. Web 2.0
What do we mean?
2. Relationship Building:2. Relationship Building:Web 2.0Web 2.0
eTapestry is a Blackbaud Company
Web 1.0 vs. Web 2.0Web 1.0 vs. Web 2.0
Web 1.0 refers to first generation Web-based content that was typically one-way static communication.
Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.
2. Relationship Building:2. Relationship Building:Web 2.0Web 2.0
eTapestry is a Blackbaud Company
Web 1.0 vs. Web 2.0Web 1.0 vs. Web 2.0
Reading vs. Writing Organizations vs. Communities Home Pages vs. Blogs Portals vs. RSS Owning vs. Sharing
2. Relationship Building:2. Relationship Building:Web 2.0Web 2.0
Source: Joe Drumgoole, http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/
eTapestry is a Blackbaud Company
You are NOW the Catalyst not the Originator
Where Thousands of New Relationships can Begin
Traffic you Always Dreamed of for your Web Site
Easier than you Think to Do
2. Relationship Building:2. Relationship Building:Web 2.0Web 2.0
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Web 2.0Web 2.0
eTapestry is a Blackbaud Company
Source: The Wall St. Journal , 2006
2. Relationship Building:2. Relationship Building:Web 2.0 – Online Video UseWeb 2.0 – Online Video Use
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Web 2.0 – Fun VideoWeb 2.0 – Fun Video
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Web 2.0Web 2.0
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Web 2.0 – Fun VideoWeb 2.0 – Fun Video
Web Video StatisticsWeb Video Statistics1. Video is Bigger Than Search: 12 billion videos are
watched per month vs. 10.5 billion searches conducted.
2. Video Consumption is Quickly Moving Online: 19% of total video consumption is now online, versus 11% a year ago.
3. Most Users Consume Video: 80% of Internet users watch video, moving to 88% by 2012.
4. Consumption is High Across All Demos: 76% of children and 44% of seniors watched online video.
Source: BrightRoll
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Web 2.0 – Social NetworkingWeb 2.0 – Social Networking
eTapestry is a Blackbaud Company
1,313
Friends
12,309
Friends
18,047
Friends
25,037
Friends
2. Relationship Building:2. Relationship Building:Web 2.0 – Social NetworkingWeb 2.0 – Social Networking
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Web 2.0 - WidgetsWeb 2.0 - Widgets
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Web 2.0 - RSSWeb 2.0 - RSS
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Web 2.0 - RSSWeb 2.0 - RSS
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Web 2.0 - RSSWeb 2.0 - RSS
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Web 2.0 - RSSWeb 2.0 - RSS
“If you're a nonprofit manager right now and you're not using RSS, you're falling behind.”You're not getting information -- about your cause, about your people, about your profession -- efficiently enough, which means you're not getting enough information, period.
Source: democracyinaction.org
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Web 2.0 - RSSWeb 2.0 - RSS
And someone else is getting that information, or will be soon.
• Someone eyeballing your job.• Or your press release.• Or your grant application.• Someone competing with you for your constituents.• Or someone competing with your constituency for influence.
Source: democracyinaction.org
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Web 2.0 - PodcastsWeb 2.0 - Podcasts
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Web 2.0 – Message BoardsWeb 2.0 – Message Boards
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Web 2.0 - WikipediaWeb 2.0 - Wikipedia
eTapestry is a Blackbaud Company
Peer Fundraising OnlinePeer Fundraising Online
2. Relationship Building:2. Relationship Building:Web 2.0 – Personal Fundraising PagesWeb 2.0 – Personal Fundraising Pages
eTapestry is a Blackbaud Company
• PDA, Smartphone, etc. •Specifically formatted for mobile use
• Fast
• Real time information – no syncing or downloading
2. Relationship Building:2. Relationship Building:eTap MobileeTap Mobile
Mobile Mobile AccessAccess
eTapestry is a Blackbaud Company
Search for any account in your database
2. Relationship Building:2. Relationship Building:eTap MobileeTap Mobile
eTapestry is a Blackbaud Company
Hotlinks allow you to easily phone, email, or even get a map…
2. Relationship Building:2. Relationship Building:eTap MobileeTap Mobile
eTapestry is a Blackbaud Company
…giving you instant tools for your mobile travels
2. Relationship Building:2. Relationship Building:eTap MobileeTap Mobile
eTapestry is a Blackbaud Company
Store and see pictures, or drill down into a giving summary…
2. Relationship Building:2. Relationship Building:eTap MobileeTap Mobile
eTapestry is a Blackbaud Company
…detailing a donors financial support
2. Relationship Building:2. Relationship Building:eTap MobileeTap Mobile
eTapestry is a Blackbaud Company
Add new contact information from your mobile device and have all the details…
2. Relationship Building:2. Relationship Building:eTap MobileeTap Mobile
eTapestry is a Blackbaud Company
You can even run queries with eTapestry Mobile…
2. Relationship Building:2. Relationship Building:eTap MobileeTap Mobile
eTapestry is a Blackbaud Company
Best of all . . . eTapestry Mobile is no charge with your eTapestry service!
2. Relationship Building:2. Relationship Building:eTap MobileeTap Mobile
eTapestry is a Blackbaud Company
How about a Break?
Lets reconvene in 10 minutes!
eTapestry is a Blackbaud Company
3. Benchmark Reporting3. Benchmark Reporting
Evolving Technology = New Ways of
Thinking
What else can a web-based database mean for
us?
eTapestry is a Blackbaud Company
3. Benchmark Reporting3. Benchmark Reporting
How would you go about finding the number of lapsed donors and dollar amounts for them?
How do you compare your organization to others?
How do we measure success of our organization with similar groups?
eTapestry is a Blackbaud Company
3. Benchmark Reporting3. Benchmark Reporting
Direct Comparisons are Powerful
Accurate Data from Thousands of Non-Profits
Ability to Isolate Peer Groups
Focus Your Team on Areas with the Greatest Impact
eTapestry is a Blackbaud Company
3. Benchmark ReportingGiving Dynamics Report
3. Benchmark ReportingGiving Dynamics Report
eTapestry is a Blackbaud Company
3. Benchmark ReportingBenchmark Status Report
3. Benchmark ReportingBenchmark Status Report
eTapestry is a Blackbaud Company
How do you know which donors are loyal?
• Which are accessible?
• Which feel trapped?
• Which are at risk?
4. Donor LoyaltyQuestions
4. Donor LoyaltyQuestions
eTapestry is a Blackbaud Company
4. Donor Loyalty 4. Donor Loyalty
Why Measure?Why Measure?
• More NP’s Equal More CompetitionMore NP’s Equal More Competition
• Appropriate Donor Strategy is EasierAppropriate Donor Strategy is Easier
• Donors Expect MoreDonors Expect More
• Everyone Loves to Provide Their Opinion Everyone Loves to Provide Their Opinion
eTapestry is a Blackbaud Company
4. Donor Loyalty 4. Donor Loyalty
How?How?
• Surveys are an easy e-mail add onSurveys are an easy e-mail add on
• Surveys can be an interactive part of your Surveys can be an interactive part of your Web SiteWeb Site
• Everyone Loves to give his/her opinion!Everyone Loves to give his/her opinion!
• Proper analysis of the results is KEYProper analysis of the results is KEY
eTapestry is a Blackbaud Company
4. Donor Loyalty 4. Donor Loyalty
eTapestry is a Blackbaud Company
4. Donor Loyalty 4. Donor Loyalty
eTapestry is a Blackbaud Company
A donor’s loyalty level is indicated on the search screen
4. Donor Loyalty 4. Donor Loyalty
eTapestry is a Blackbaud Company
- Value/Strategic Fit +
-
L
oya
lty
+
Value Creators
Grow
Value Sustainers
Harvest
Value Detractors
Replace
Value Opportunities
Convert
4. Donor Loyalty 4. Donor Loyalty
eTapestry is a Blackbaud Company
Retaining Current Donors is Job # 1
Knowing Where to Focus is Essential
Avoidance of Lapsed Donors is Huge
“Keep your Friends Close”
4. Donor Loyalty 4. Donor Loyalty
eTapestry is a Blackbaud Company
5. Community Building Donor Login
5. Community Building Donor Login
Many people support our mission!
• Can they connect with each other?
• What can that mean for our organization?
eTapestry is a Blackbaud Company
5. Community Building Donor Login
5. Community Building Donor Login
Like it or Not You are Now Open 24/7
Community Involvement Creates Web Site Stickiness!
Your Mission Communication is Enhanced
Constituent Bonding is Stronger
eTapestry is a Blackbaud Company
5. Community Building Donor Login
5. Community Building Donor Login
eTapestry is a Blackbaud Company
Keith Davis
5. Community Building Donor Login
5. Community Building Donor Login
eTapestry is a Blackbaud Company
5. Community Building Donor Login
5. Community Building Donor Login
eTapestry is a Blackbaud Company
5. Community Building Donor Login
5. Community Building Donor Login
eTapestry is a Blackbaud Company
6. Web Site Optimization6. Web Site Optimization
…will they come?
You’ve built a website…
eTapestry is a Blackbaud Company
6. Web Site Optimization6. Web Site Optimization
Cool Web Site
Search engines(85% use them)
Tell them!•Letterhead•Pledge cards•Newsletters•Business cards•Materials•Email signatures
You’ve built a website……how will they find you?
eTapestry is a Blackbaud Company
6. Web Site Optimization:Needle in a Needle Stack
6. Web Site Optimization:Needle in a Needle Stack
eTapestry is a Blackbaud Company
6. Web Site Optimization:Breakthrough the Clutter
6. Web Site Optimization:Breakthrough the Clutter
eTapestry is a Blackbaud Company
6. Web Site Optimization6. Web Site Optimization
Upside Down Web Site
Dead Web Site
Disconnected Web Site
Cool Web Site
Stingy Web Site
"Why Web Sites Fail and What To Do About It" at Nonprofit Day by Michael C. Gilbert April 1999
Common Reasons Why NP Web Sites FailCommon Reasons Why NP Web Sites Fail
eTapestry is a Blackbaud Company
6. Web Site Optimization6. Web Site Optimization
They’re at your website, now what do they do?
1. Can they get something?
2. Can they do something?
3. Can they give something?
Your goal – to get something from them!
eTapestry is a Blackbaud Company
6. Web Site Optimization6. Web Site Optimization
Sign Up For Newsletter
Multiple Ways
To Support & Get Involved
Donate Now
An Overall Strategy
eTapestry is a Blackbaud Company
6. Web Site Optimization6. Web Site Optimization
Can they get something?Can they get something?
Information DocumentsDevotionals Member ListsCalendars NewslettersPodCasts Stewardship InformationHelp
WHAT ELSE????
83% of Internet users expect to find product information on the Internet – Pew Internet Project
eTapestry is a Blackbaud Company
6. Web Site Optimization6. Web Site Optimization
Can they do something?Can they do something?
Participate in an eventGolf tournamentsWalk-a-thonsDinners
Join – Become a memberUpdate their informationRun planned gift calculationsPurchase products or services
eTapestry is a Blackbaud Company
6. Web Site Optimization6. Web Site Optimization
Can they give something?Can they give something?
Time - Volunteer
Goods (in kind gifts)
Money
eTapestry is a Blackbaud Company
6. Web Site Optimization:Web Design
6. Web Site Optimization:Web Design
Does your website accurately represent the work that you do?
Does your website accurately represent the work that you do?
eTapestry is a Blackbaud Company
6. Web Site Optimization:Before and After
6. Web Site Optimization:Before and After
eTapestry is a Blackbaud Company
6. Web Site Optimization:Web Design
6. Web Site Optimization:Web Design
eTapestry is a Blackbaud Company
6. Web Site Optimization:Web Design
6. Web Site Optimization:Web Design
eTapestry is a Blackbaud Company
6. Web Site Optimization:Web Design
6. Web Site Optimization:Web Design
eTapestry is a Blackbaud Company
6. Web Site Optimization:Keeping it Simple
6. Web Site Optimization:Keeping it Simple
Advanced Email
Database
Ecommerce
Website
eTapestry is a Blackbaud Company
INTEGRATION is the KEY!
6. Web Site Optimization:Next Steps
6. Web Site Optimization:Next Steps
eTapestry is a Blackbaud Company
Driving Traffic(To your website, not the morning rush hour!)
So, our website is great…
How can we encourage people to visit!?!!
6. Web Site Optimization:Next Steps
6. Web Site Optimization:Next Steps
eTapestry is a Blackbaud Company
Mention Benefits & Ease Of Online Contributions
6. Web Site Optimization:Integrate on and off line appeals6. Web Site Optimization:Integrate on and off line appeals
eTapestry is a Blackbaud Company
6. Web Site Optimization:Use eMail & direct mail together6. Web Site Optimization:Use eMail & direct mail together
eTapestry is a Blackbaud Company
Get Creative!
“The Great Turtle Race”
6. Web Site Optimization:Next Steps
6. Web Site Optimization:Next Steps
eTapestry is a Blackbaud Company
Bottom Line?
• 54,000 subscribers• 700,000 unique visitors • 2.5 million page views• 5%+ visitors converted into donors.
6. Web Site Optimization:Next Steps
6. Web Site Optimization:Next Steps
eTapestry is a Blackbaud Company
Plan an Overall Strategy
Take an Integrated Approach
Try Different Things (measure the effectiveness)
Have fun!
6. Web Site Optimization:Keys to Success
6. Web Site Optimization:Keys to Success
eTapestry is a Blackbaud Company
7. Research/Analytics7. Research/Analytics
Knowledge is Key to Success
Data MUST be Accurate to be Useful
Database Integration and Updating Makes the Process much Easier
How can research give us an advantage? Over Other Nonprofits
Over ourselves (Did we ask for enough?)
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
Wealthpoint RatingWealthpoint Rating
UDF Name Content
WealthPoint Rating Indicator of household wealth
WealthPoint Rating Order
Ranking within the submitted accounts
eTapestry is a Blackbaud Company
Wealthpoint RatingWealthpoint Rating
eTapestry is a Blackbaud Company
8. API(Interface to the World)
8. API(Interface to the World)
Allows Integration to the Fullest
Reduces or Eliminates Errors in Data Handling
Your Technology ROI Increases Dramatically!
eTapestry is a Blackbaud Company
8. Application Program Interface8. Application Program Interface(API): Connect to the World(API): Connect to the World
eTapestry is a Blackbaud Company
ConclusionsConclusions
Fundraising is still based upon Relationships Fundraising is still based upon Relationships Technology expands our opportunity for Technology expands our opportunity for
Communications Communications Communications build strong RelationshipsCommunications build strong Relationships Technology is and will be part of any NPOTechnology is and will be part of any NPO Web-based systems offer new cost-effective Web-based systems offer new cost-effective
opportunitiesopportunities Technology takes many shapes Technology takes many shapes Your use of it levels the “playing field” Your use of it levels the “playing field” Your success can be increased because of Your success can be increased because of
technology (more with less!)technology (more with less!)
eTapestry is a Blackbaud Company
EpilogueEpilogue
10 Technology Resolutions for 2008
Sarah Robbins
Director of Emerging Technologies
Mediasauce
eTapestry is a Blackbaud Company
1. Set up a Gmail Account1. Set up a Gmail Account
eTapestry is a Blackbaud Company
2. Post Pics to Flickr2. Post Pics to Flickr
eTapestry is a Blackbaud Company
3. Try a Microblog3. Try a Microblog
eTapestry is a Blackbaud Company
4. Create a Google Alert 4. Create a Google Alert
eTapestry is a Blackbaud Company
5. Set Up an RSS5. Set Up an RSS
eTapestry is a Blackbaud Company
6. Share a YouTube Video6. Share a YouTube Video
eTapestry is a Blackbaud Company
7. Really Use Your Cell Phone(Send a text or a video)
7. Really Use Your Cell Phone(Send a text or a video)
eTapestry is a Blackbaud Company
8.8. Join a Social Network8.8. Join a Social Network
eTapestry is a Blackbaud Company
9. Share PowerPoint Slides(Save a tree or two!)
9. Share PowerPoint Slides(Save a tree or two!)
eTapestry is a Blackbaud Company
10. Play a Video Game10. Play a Video Game