7 UP Lemon Pattalam Online Game

Lemon Pattalam Press Conference Promotion

• Content around the Press conference was promoted in Facebook in a very innovative way which aroused a lot of curiosity amongst our fans.

• We witnessed good participation from our users with interesting comments.

Launch of 7 UP Lemon Pattalam

• 7UP Lemon Pattalam game is an online application which was ported on Facebook.• The user needs to install the application to play the game• As he logs on to the game, he is asked to create his own team or join any other team

(for which he needs to get invited) that’s been already formed.

Mechanics of the Game

•If the user creates his own team, he is asked to invite 6 friends

(from his list) to form a team.

•He can name his team as per his choice (Moderation was done

here)

•His friends will receive invitations in form of FEEDS on their

profile.

•His first-six friends who accept the invitation will be part of the

team.

•Users can also be a part of multiple teams at the same time.

Most importantly, his best score will be acknowledged.

How to Play - Interface

How to Play - Interface

Lemon Pattalam – Inside Pages

Lemon Pattalam – Inside Pages

Cheerleaders and 7UP Float

• To add a tinge of South Indian flavor, we have cheerleaders dressed in their regional garb and perform various jigs to cheer the player.• There was a 7UP Float hanging around the boundary region. If the batsman hits the

float, 7 runs gets added to his score.

7UP Drinks Trolley and Bonus Ball

• 7UP Drinks Trolley would appear once at random interval. For Eg after 3rd over

• “Double Up with 7up” message will popout and runs scored in the last delivery will get doubled. For eg if user has scored 6 he will get 12 runs.

• Bonus Ball: For scoring every multiple of 7, the user will get a special Lemon Bonus Ball.

What is Bonus Ball?

As a bonus, we will give a fair chance to boost his score, by transmogrifying the cricket ball into a huge ball (which will be easier to hit)

Score Submit Interface

• Cumulative scores of the players were calculated and displayed in the score tab. • Top scorers were displayed in the leaderboard. • The commentator box was updated after every match.

Promotion of Online Lemon Pattalam

• Interesting and call to action content was put up on Facebook page when we launched 7UP Lemon Pattalam Online game

• Sustenance posts was seeded through out the championship to garner maximum eyeballs and participation in this property.

Lemon Pattalam Winner Announcement

• Winners of the Lemon Pattalam Online Game were announced in a very interesting way.

• Gratification for the winners was huge – meeting the CSK players.

• We received good response from our fan base who congratulated our winners and appreciated the game.

Game Statistics

•Lemon Pattalam Game Start Date: 24th March 2011

•Lemon Pattalam Game End Date: 10th May 2011

•Winners announced on: 11th May 2011

•Total number of teams formed: 10015

•Total number of fans who joined the Facebook page via the game: 57,587

Thank you