Media EvaluationHaja-Fatmata Bangura 1067

How effective is the combination of your main product and ancillary texts?

• As you know already my main product is a music video and the ancillary texts are an 8-paged digipak CD booklet and a digipak advertisement poster. The digipak advertisement poster is effective as it portrays the forms and conventions of a typical poster; it contains the release date, website for artist information, e.g. Twitter or the artist’s personal website and album cover. The artist DeeDee is positioned right in the centre of the poster to emphasise the fact she is the main focus of the poster.

• In the music video DeeDee is upset and depressed because of the situation in the song but I did not want to depict this in my ancillary tasks. So with that I used a variety of different images of her smiling and showing happiness as well as images relating to her mood in the song and music video, upset and depressed. The main chosen prop, which were the headphones, represents DeeDee’s passion for music within the music video. I also decided to reflect her passion for music within my first ancillary task, the cd booklet. I did this by fading song lyrics in the background of the pages in the booklet.

• The back cover of my CD is an image of DeeDee with her back turned and doing the peace sign. In a way this both contrasts and links with the music video. It links with the music video because it is as if she is saying “peace to the boy who broke her heart, I don’t need you” and she is turning her back and walking away from that bad past with him. However it also contrasts with the music video as she doesn’t show this kind of behaviour when performing in the video.

• The front cover of the CD booklet represents DeeDee in a positive way that will appeal to her target audience. Her positive direct mode of address will make her audience feel welcomed and warmed to look and purchase the product.