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Films shown in 3D take up to 4 times more at the box office than their 2D verisons
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2D vs. 3D
WHAT WE ALREADY KNOW…..
Source notes: Rentrak EDI. Average taken from films released in 2010 so far (Alice in Wonderland / How To Train Your Dragon / Clash Of The Titans / Space Chimps)
3D SCREENINGS
GROSS ON AVERAGE 4 X MORE THAN
2D SCREENINGS
WHERE’S THE PROOF?A CHRISTMAS CAROL
CINEMA: THE ULTIMATE BRAND EXPERIENCE
2D
Opening Weekend = £474,736
No. of sites = 388
Site average = £1,224
X 4.24
3D
Opening Weekend = £1,443,799
No. of sites = 270
Site average = £5,347
=
Source notes: Rentrak EDIAll figures exclude previews
WHERE’S THE PROOF?AVATAR
CINEMA: THE ULTIMATE BRAND EXPERIENCE
2D
Opening Weekend = £1,765,133
No. of sites = 411
Site average = £4,003
X 5.40
3D
Opening Weekend = £6,726,725
No. of sites = 311
Site average = £21,629
=
Source notes: Rentrak EDIAll figures exclude previews
WHERE’S THE PROOF?ALICE IN WONDERLAND
CINEMA: THE ULTIMATE BRAND EXPERIENCE
2D
Opening Weekend = £2,236,487
No. of sites = 426
Site average = £5,250
X 4.74
3D
Opening Weekend = £8,370,555
No. of sites = 336
Site average = £24,910
=
Source notes: Rentrak EDIAll figures exclude previews
WHERE’S THE PROOF?HOW TO TRAIN YOUR DRAGON
CINEMA: THE ULTIMATE BRAND EXPERIENCE
2D
Opening Weekend = £1,128,153
No. of sites = 379
Site average = £2,977
X 3.75
3D
Opening Weekend = £3,725,920
No. of sites = 333
Site average = £11,189
=
Source notes: Rentrak EDIAll figures exclude previews
WHERE’S THE PROOF?CLASH OF THE TITANS
CINEMA: THE ULTIMATE BRAND EXPERIENCE
2D
Opening Weekend = £1,325,103
No. of sites = 341
Site average = £3,886
X 3.35
3D
Opening Weekend = £4,340,770
No. of sites = 333
Site average = £13,035
=
Source notes: Rentrak EDIAll figures exclude previews
