20 year marketing plan

August 2011

HIGH PERFORMANCE, HIGHLY PERSONAL MARKETING PLAN for

CREATIVE - ESI SITUMORANG

www.tualitorphory.blogspot.com

“Watch My Steps to Shoeccess!”

YEAR

READY. SET. GROW!

VISION/MISSION

ROLES

BRAND LAUNCH

9 STEPS AT A TIME

PRESENT vs. FUTURE

KEY OF SHOECCESS


The Story of the Journey Shoe for Everybody

VISION/MISSION

ROLES

BRAND LAUNCH

9 STEPS AT A TIME

PRESENT vs. FUTURE

KEY OF SHOECCESS



READY. SET. GROW!

VISION/MISSION

“AS A GOD’S MASTERPIECE, MY PURPOSE IN LIFE IS TO CREATE OTHER MASTERPIECES WITHIN MY REALM OF CREATIVITY. TO LIVE A MEANINGFUL LIFE BY

UTILIZE, DEVELOPE AND CONTINUALLY IMPROVE GOD’S

GIVEN GIFT TO INFLUENCE OTHERS AND MAKE THIS WORLD A BETTER AND

BEAUTIFUL PLACE TO LIVE.”


VISION/MISSION

ROLES

BRAND LAUNCH

9 STEPS AT A TIME

PRESENT vs. FUTURE

KEY OF SHOECCESS



READY. SET. GROW!

MY ROLES

• D E V O T E D C H R I S T I A N• LO V I N G D A U G H T E R• S U P P O RT I V E S I S T E R• FA I T H F U L G I R L F R I E N D• T R U S T W O RT H Y F R I E N D• A C C O U N TA B L E S T U D E N T• R E S P O N S I B L E C I T I Z E N


DEVOTED CHRISTIANΙωάννης 3: 16


LOVING DAUGHTER


SUPPORTIVE SISTER


FAITHFUL GIRLFRIEND


TRUSTWORTHY FRIEND


ACCOUNTABLE STUDENT


RESPONSIBLE CITIZEN


VISION/MISSION

ROLES

BRAND LAUNCH

9 STEPS AT A TIME

PRESENT vs. FUTURE

KEY OF SHOECCESS



READY. SET. GROW!

CHIC -ESI SITUMORANG – CIQ (Capital IQ)


A pretty CHICK with beautiful EYES



Loves playing on the SEA-shore,




while drinking cold C2 orange




One rainy day on August, it was an orange-rain! She was ecstatic, because she got:







MORE ORANGE





She knows orange got more vitamin


MORE ORANGE





MORE ORANGE She knows orange got more vitamin






She knows orange got more vitamin

That can boost her


MORE ORANGE





That can boost her


She knows orange got more vitaminMORE ORANGE


CHIC•C – Creative

•H – Helpful

• I – Intelligent

•C – Courageous


CHIC -ESI SITUMORANG – CIQ (Capital IQ)


VISION/MISSION

ROLES

BRAND LAUNCH

9 STEPS AT A TIME

PRESENT vs. FUTURE

KEY OF SHOECCESS



READY. SET. GROW!

9 STEPS AT A TIME!“Attitudes that Attract Success”


1. Become a Learner of Life• 10% of life is what happens to me – the other 90% is

how I respond to what happens to myself. That is where character is built. That’s were personality is

formed. That’s where attitude is expressed.

• In assessing market – My strength : • Arts, Communication Talents, Finance & Accounting.

“My attitude is one of my most important assets. It will help me make friends or enemies.

It will help me attract people or repel them”


2 . Believe You Can Change• If I do have the faith that I or my situation can change;

then it will!

• Do not be a-Problem focused person! It shuts down creativity, problem solving ability and causes to freeze

up.

“Failure is not when you get knocked down, failure is when

you refuse to get up!”


3. Train Your Eyes to See What is Good

•Learn to Enjoy the Ride of Life:• Do one thing for myself everyday• Don’t forget to laugh• Make a new friend by starting new

conversations with people

“Develop a spirit of thanksgiving!” – I Thessalonians 5:18


4. Raise the Bar of Excellence

• Be willing to improve; be willing to keep learning!

• The deeper character, the easier it will develop an attitude of excellence. And, without it, I will

never survive success.

“Don't strive to be perfect. Strive for excellence!”


5. Play the Right Background Music• What I play affects everything about me: attitude, self-

image, confidence level, relationships, the way I communicate with others and even my faith.

• If my thinking is poor, so will my perspective be. • And, if my perspective is poor, so will my decisions be.

“Above all else, guard your heart, for it affects everything you do!” – Proverbs 4:23


6. Practice, Practice, Practice! • Practice developing an attitude of excellence! • Cultivate the Nine Fruit of the Spirit in my life.

“The fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, self-control”

– Galatians 5 :22-23


7. Never Give Up! • The Game is not over yet!

ANYWAYPeople are unreasonable, illogical, self-centered – Love

them anywayIf you do good, people will accuse you of selfish, ulterior

motives – do good anywayIf you are successful, you’ll win false friend and make true

enemies – succeed anywayHonesty and kindness may make you vulnerable – be

honest and kind anywayThe good you do today may very well be forgotten

tomorrow – but do good anywayThe biggest people with the biggest ideas can get shot

down by the smallest people with the smallest minds – but think big anyway

Give the world the best you’ve got – You may very well get kicked in the teeth for it – but give the world the best

you’ve got…anyway.www.tualitorphory.blogspot.co

m

8. Finish Well! • To invest or to spend wisely 86,400 seconds

in my life every day!

• Follow the 4 keys to building the extraordinary attitude:

• Aim for the right target• Run the right race – I cannot just

be like someone else!• Understand what satisfies my

soul• Make contentment an inside job


9. Go Back to the Source

• My attitude is in essence the display of my faith and the measure of my character.

• The Bible is my attitude instruction manual.

“ Apart from Me you can do nothing! ” -John 15:5


VISION/MISSION

ROLES

BRAND LAUNCH

9 STEPS AT A TIME

PRESENT vs. FUTURE

KEY OF SHOECCESS



READY. SET. GROW!

AN OPTIMISTIC 20 YEAR PROJECTION

A 26-year chic lady A 46-year classy & healthy woman

In a Relationship

With 3 Kids!



An MBA student A Successful Business Woman

Concrete Planwww.tualitorphory.blogspot.co

m


Asset of Family and the Company

Asset of Society


VISION/MISSION

ROLES

BRAND LAUNCH

9 STEPS AT A TIME

PRESENT vs. FUTURE

KEY OF SHOECCESS



READY. SET. GROW!

KEY OF SHOECCESS

Keep It on Track!

• Prayer List• Daily Planner• Cash Records• Business Plan• Own Family Plan• Charity Plan• Vacation Plan


The Best is Yet to Come!

“Find Wisdom, Gain Understanding and Unlock Creativity!”

Succeed for me simply being content with my life! It's being able to wake up everyday with a smile on my face. It's being able to travel the world. It's not only having a family, but being truly connected with them. It's

having an intimate relationship with God and my loved ones!

I know that I need training, discipline, and desire to develop my perspective to see what’s good and form a fantastic life and future!

My ultimate goal is to impact the world with my creativity, set in on fire with endless passion inside and become a God’s instrument in touching

people’s live.


August 2011

HIGH PERFORMANCE, HIGHLY PERSONAL MARKETING PLAN for

CREATIVE - ESI SITUMORANG


“Watch My Steps to Shoeccess!”

YEAR

Entertainment & Humor

20 year marketing plan