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Celebrating
years
1993 2008www.cathkidston.co.uk
Cath Kidston Ltd. was founded in 1993 whendesigner Cath Kidston opened a tiny shop inLondon’s Holland Park. She began by sellingvintage fabrics, wallpapers and brightly paintedjunk furniture she remembered fondly from herchildhood. Her clever, witty re-working oftraditional English country house style meantthat her shop became a cult success.
Gradually Cath began to design her ownprints and products. One of the first was a printed ironing board cover – practical,quirky and with a distinctive floral print; itcame to epitomise the Cath Kidston look. The product base has continuously expandedto include fashion, kids, an extensive range ofhome wares and most recently; the launch of the Cath Kids brand. Over the years, Cath’shigh profile collaborations have includedcreating tents with Millets, Nokia mobilephones with Carphone Warehouse and ecobags with Tesco and Marie Curie.
The business has expanded steadily to becomethe unique global lifestyle brand it is today. It now encompasses some 20 shops andconcessions in the UK and five in Japan. Morestore openings are planned for 2009 and thesuccessful worldwide mail order and wholesaledivisions continue to grow.
Cath Kidston Ltd. is one of the most influentialand original design companies to emerge fromthe UK in recent years and celebrates its 15thbirthday this year.
15th_Anniversary_Slip_Cover.qxp 6/8/08 11:34 Page 1
15th_Anniversary_Slip_Cover.qxp 6/8/08 11:34 Page 3
Celebrating
years
1993 2008
www.cathkidston.co.uk
15th_Anniversary_Cover.qxp 6/8/08 11:16 Page 1
It all began...In a small shop in Holland Park. The idea was tocreate a glorified house clearance shop - vintagechic for the interior design trade.
At the time there were plenty of smart antiqueshops and chic stores selling minimal designer waresbut little in between.
My inspiration came from car boot sales, where Icould pick up anything from a shiny paintedwardrobe to a pair of 50s rose curtains.
The first shop opened in October 1993, burstingwith a host of wonderful furniture & print.
This souvenir book belongs to:
© Cath Kidston®Limited Edition 2008
15th_Anniversary_Book_1.qxp 6/8/08 10:55 Page 2
Opening the first shop was quite a risk as there was nothing quite like it - it was before the vintage trend took off. I had to run an interior designbusiness alongside to pay the bills.
The lucky break came when I started making my own products - a floweryironing board cover caught the attention of the press just as Notting Hillbecame trendy and the business took off.
Key early products were aprons, wash bags, oven gloves, ironing board coversand cheerful rose wallpaper - all with a retro feel.
The first shop...
15th_Anniversary_Book_1.qxp 6/8/08 10:56 Page 4
The first products...Were quite basic - things that would be cutand sewn by a domestic sewing machine...
Floral gingham pink apron
Boat print apron
Paisley pinkcarrier bag store
Floral gingham pinkhair scrunchyStrawberry blue handbag Floral gingham
green hottie coverClassic rose whitepyjama bottoms
Paisley lilac cushion
Bathroom printwashbag
Yellow stripejewellery pouch
Pink stripejewellery pouch
Floral ginghamgreen swimsuit
Sprig blue peg bag
Floral gingham pink pencil case
Rose lilac cushion
Flowers napkin
Kitchen blue book bag
15th_Anniversary_Book_1.qxp 6/8/08 10:56 Page 6
The first catalogueThis was a handmade affair, using line drawings, lots of Tipp-Ex and asmall photocopier in the basement of the shop. All of the photographswere taken at home in an afternoon with a very basic instant camera.
15th_Anniversary_Book_1.qxp 6/8/08 10:57 Page 8
1995
2008
As time goes by The catalogue has become a major part of the business.
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Some of our favourite catalogue photo’s!
Autumn/Winter 2003
Spring/Summer 2004
Autumn/Winter 2005
Autumn/Winter 2004
Spring/Summer 2004
15th_Anniversary_Book_1.qxp 6/8/08 10:58 Page 12
Oilcloth arrivesFairly early on we introduced our signature oilcloth. It’sappeal was its practical, shiny coating that enhanced theprints. Our classic, best selling product is still ouroilcloth book bag of which we have now sold over half a million pieces.
15th_Anniversary_Book_1.qxp 6/8/08 10:58 Page 14
1999 - We go red, blue & logo’d!
Raj, our call centre manager
The warehouse gang
The call centre team
Product testing...
Print design
The guys that make the office work! Oh & John the UPS man!
Merchandising
Paul, director ofopperations
Marketing & design -messing about as usual...
Jo, the MD!Lori, head of retail
Product design & buying
15th_Anniversary_Book_1.qxp 6/8/08 10:59 Page 16
A selection home products
Pop flowers green garden kneeler
Lapland scene napkins
Bird white wickerpicnic hamper
Washed roses Roberts Radio
Strawberry blueoven mitt Toadstool pin
cushionRose bud pin tin
Rose maroc fold upgarden chair
Stanley red dog beds
Set of three cake tins
24 piece cutlery set in wooden tray
Star red first aid tin
Assorted bath melts
Green tin light shade
Breakfast cooks apron
House sewingbasket
As we have grown we have been able to introduce amuch larger product range!
Chicken egg cosy
15th_Anniversary_Book_2.qxp 6/8/08 11:08 Page 18
Stanley arrivesStanley, my Lakeland Terrier arrived in 1997 and has becomeour lucky mascot. We receive more calls relating to him inour call centre than any other part of the business. Littledo they know he is the office pest, raiding handbags forsnacks at any opportunity!
15th_Anniversary_Book_2.qxp 6/8/08 11:08 Page 20
20’s floral blue - Autumn/Winter 2007 Dandy - Autumn/Winter 2007
Peony - Autumn/Winter 2008 Brushed rose - Autumn/Winter 2008Painted flowers - Spring/Summer 2008Pressed flowers - Autumn/Winter 2007
Poppy - Spring/Summer 2007 Petit bouquet - Spring/Summer 2007
The shops always had some vintage clothing in them. With this in mind it made sense to introduce our own classic range of ‘vintage’ tea dresses. We started in the autumn of 2005 and now - seven seasons later - they’re still one of our most popular fashion items.
Fiesta floral - Spring/Summer 2006 Blossom - Spring/Summer 2006 Russet flower - Autumn/Winter 2006 Mini dot red - Autumn/Winter 2006
Tea dresses
15th_Anniversary_Book_2.qxp 6/8/08 11:09 Page 22
Antique rose bouquet1993
New bubbles2005
Rose sprig blue1993
Cowboy2001
Mini stanley2007
Our favourite prints...
Boat2002
Classic rose white2004
Mini strawberry blue1999
Washed roses2007
Gypsy red2001
...over the years
15th_Anniversary_Book_2.qxp 6/8/08 11:09 Page 24
Then we wentcampingOur pop flowers tent in association withMillets in 2005 and was certainly one of our most exciting product launches.
To see it photographed at Glastonburyamongst the sea of tents in the campsitewas a special moment for us.
Since then, we’ve gone on to make Tepees, windbreaks and even had our own painted caravan!
My influence for all of this was the ‘Carry on Camping’ movie - one of my all time favorites.
Pop flowers tent - Summer 2005
Multi stripe folding chair - Summer 2005
Multi check sun lounger - Summer 2006
Cowboy tepee - Summer 2006
Cowboy tent - Summer 2006
Multi stripe folding stool - Summer 2006
Sunshine poncho - Summer 2006
Sunshine Tent - Summer 2006
Camping scene tent - Summer 2007
15th_Anniversary_Book_2.qxp 6/8/08 11:10 Page 26
Washed roses - Autumn/Winter 2007
Sprig blue - Autumn/Winter 2008
Bird white - Autumn/Winter 2005
Ottoman rose green Floral
Ric rac stripe Winter town or something!
Star red - Autumn/Winter 2006
Whether it’s for charity or a challenge, we’ve collaborated with some exciting brandsover the years; from Roberts radio to Carphone Warehouse, Tesco and Marie Curie.
Our collectable radios are now on their fourth print!
Our printed phones with CarphoneWarehouse combined moderntechnology with vintage print.
Tesco & Marie Curie eco bags raised over £250,000for charity and were each made from nine recycled plastic bottles.
Collaborations
15th_Anniversary_Book_2.qxp 6/8/08 11:10 Page 28
Cath kidsOur latest adventure, Cath Kids, launched this summer.We have always sold a selection of kids products and now havea dedicated Cath Kids store in Chelsea and a catalogue too.
It took me years to realise that if I took the ‘ton’ off the end of my name I’d end up with a Cath Kids label, Duh!
15th_Anniversary_Book_2.qxp 6/8/08 11:11 Page 30
Where we are now!Bath 3 Broad Street, Milsom Place BA1 5LJ Tel: 01225 331 006
Battersea 142 Northcote Rd, LondonSW11 6RD Tel: 0207 228 657
Brighton 31a & 32 East Street BN1 1HL Tel: 01273 227 420
Bristol 79 Park Street, Clifton BS1 5PF Tel: 0117 930 4722
Chelsea - Cath Kids store! 12 Cale Street SW3 3QU Tel: 020 7584 3232
Cheltenham 21 The Promenade GL50 1LE Tel: 01242 245 912
Chiswick 125 Chiswick High RoadW4 2ED Tel: 020 8995 8052
Covent Garden 28-32 Shelton Street WC2H 9JE Tel: 020 7836 4803
Edinburgh 58 George Street EH2 2LR Tel: 0131 220 1509
Fulham 668 Fulham Road SW6 5RX Tel: 020 7731 6531
Holland Park 8 Clarendon Cross W11 4AP Tel: 020 7221 4000
Kings Road 322 Kings Road SW3 5UH Tel: 020 7351 7335
Kingston 10 Thames Street, Kingston upon Thames KT1 1PETel: 020 8546 6760
Marylebone 51 Marylebone High St W1U 5HW Tel: 020 7935 6555
St. Ives 67 Fore Street, Cornwall TR26 1HE Tel: 01736 798 001
Tunbridge Wells 59-61 High Street TN1 1XU Tel: 01892 521 197
Wimbledon Village 3 High Street SW19 5DX Tel: 020 8944 1001
York 32 Stonegate YO1 8ASTel: 01904 733 653
Selfridges - BirminghamUpper Mall East, Bullring, Birmingham B5 4BP Tel: 0121 600 6967
Harvey Nichols - Knightsbridge109 - 125 Knightsbridge, LondonSW1X 7RJ Tel: 020 7235 5000
Nagoya 4F Lachic, 3-6-1 Sakae, Naka-ku, Nagoya-Shi, Aichi Tel: 052 238 1126
Tokyo 1-2F Daikanyama, Hoshino Building, 26-9 Sarugaku-cho, Shibuya-ku, Tokyo 150-0033 Tel: 03-5784-1352
Yokohama Lumine Yokohama 2F, 2-16-1 Takashima, Nishi-ku, Yokohama, Kanagawa 220-0011 Tel: 045-444-1637
Fukuoka Lumine Yokohama 2F, 2-16-1 Takashima, Nishi-ku, Yokohama, Kanagawa 220-0011 Tel: 045-444-1637
Japan
15th_Anniversary_Book_2.qxp 6/8/08 11:11 Page 32
Here are a few of the commemorative products we have speciallydesigned to mark the occasion of our fifteenth birthday. They areall limited edition and will only be on sale for our birthday month– September 22nd - October 24th 2008.
Celebration products!
Cake print shopping bag £8
Stamp print shopping bag £8
Commemorative mint tin £3.50
Commemorativepostcard set £3
Celebrating
years
1993 2008
15th_Anniversary_Book_2.qxp 6/8/08 11:12 Page 34