Why should you invest in me?I feel my product has something others don’t, iv chosen the name classifed to make it seem private and exclusive.

What I am going to do with the money?I am going to invest the money in paying for the printing of the first batch of t-shirts and to pay for the advertising of a poster I will be putting in a few magazines aimed at the demographic of people I would see wearing my clothes

I Had three styles of tshirts to choose from crew, v-neck, & pocket t-shirts. After looking at the designs I came to the conclusions of using the crew neck t-shirt I am going to buy a bulk amount of t-shirts either branded champion, fruit of the loom or American apparel and then have them screen printed.

The advertising campaign I particularly picked was for their 2012 both Spring/Summer & Fall/Winter collections which was all drawn by the illustrator SHOHEI from Tokyo who is an incredibly talented artist who drew these pictures with only a ballpoint pen and marker which adds to the ridiculous intricacy of

the drawings. When I first looked at them I thought it was a photo which had been edited to look like a drawing. What I like about the posters is the simplicity of the photos the colours are all basic on the white background the brand name stands out a lot, I will use the simplicity in my product

How I am bettering the Carhartt is through price, I will be a lot cheaper but still having a top quality product.

My product is going to be aimed at people of the age group that I can judge and know the most about which is the one which myself personally would fit into which is Male 16-25

Initial quote for photographer is £325Including model will be £100 + £100 for hair and make up artist on location]The photographer and models travel costs are includedTshirts x 50 white crew neck embroiderd £229.80Software £2685.63Travel for myself 17.50Graphic designer to do logo £300£3432.93