Jordan and Nike: Revolution of the Sole• In 1984 Jordan was drafted by the Chicago Bulls as the 3rd draft pick

• Nike had struggling revenue and was looking for a fresh endorser to help with sales

• Michael was not interested in Nike and preferred Adidas or Converse

• After much persuasion by his agent and his parents, Michael decided to go see Nike’s offer

• “Those are the devil’s colours” said Michael after viewing the Jordan 1’s

• He would then sign a 5 year $2.5 million deal, plus royalties, with Nike

• The rest is history, as Michael soared into greatness, so did his shoe line

http://www.joranzone.com

0

1.25

2.50

3.75

5.00

1987 1988 1989 1990 1991

Nike Revenue by Years in Billions ($)

http://invest.nike.com

Pre-Jordan Revolution

Converse 1980s

Reebok 1980s

Adidas 1985http://www.sodahead.com/question/139426/

http://www.greatfashion.co.uk/category/Mens-Fashion/http://www.nicekicks.com/rbk

Jordan I• Released in 1985, Jordan’s

rookie season

• Featured the old Air Jordan and Nike logo

• Banned in the NBA

• Designed by Peter Moore

• Came with 2 laces

• Jordan’s rookie season

• Jordan would play in the rookie game and All-star game

• Rookie of the year

Image and information from http://www.joranzone.com

http://www.youtube.com

Jordan III

• league MVP Award

• Lead Chicago past the first round of the playoffs

• Michael would win the Slam-Dunk title for the second time

• Selected to the First Team

• All-Defensive First Team

• All-Star Game MVP

• Defensive Player of the Year

• Designed by Tinker Hatfield, an architect

• First Jordan's with a visible air sole

• First Jordan with the Jumpman Logo

• Lined with Elephant print leather

Image and information from http://www.joranzone.com

17%

13%

7%

9%28%

25%

Basketball RunningLeisure Field SportsRacquet Children

Nike Percentage of Revenue, 1990

http://invest.nike.com

Jordan VI• First jordan with no logo

• Tongue of the shoe is sticking out like MJ

• If you use your imagination you can see the number 23

• The tongue made the shoe very easy to slide on and off

• Michael leads the Bulls to a 4-1 victory over the Lakers to win his first Championship

• Wins league MVP

• Second scoring title

• Picked for ALL-star team

• Final’s MVP Image and information from http://www.joranzone.com

Post-Jordan Revolution

Converse 2002

Reebok 1990

Adidas 2001http://www.thescore.ca

http://www.nicekicks.com/rbkhttp://www.hoopsvibe.com/basketball