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Winning with Digital Customer Experience (DCX): Strategy Session for Industrial Marketers & Sales
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Before We Begin
q This webinar will be available afterwards at http://marketing.wtwhmedia.com/ & email
q Q&A at the end of the presentation q Hashtag for this webinar: #WTWHwebinar
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Moderator
Marshall Matheson WTWH Media
Jay Hopper CADENAS PARTsolutions
Presenter
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Digital Customer Experience
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Digital is transforming the way we do everything
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Buying has changed
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It’s no different for industrial manufacturers
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“Customers are 50-70% through the buying process before engaging the supplier”
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Manufacturers must deliver an exceptional digital experience
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Be easy to buy from Give customers exactly what they need to make a purchasing decision.
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Marketing Sales Customer Service
Extend your digital experience
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Digital Experience Elements
Internal External
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Online tools for today’s engineers
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Frustrations of Engineers
• Finding the right part
• Understanding options
• Calculating the right part number
• Go through hoops to purchase
• Order errors & updates
• Time wasted drawing supplier parts
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Suppliers must deliver info & tools customers need to make purchasing decisions
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Engineers want online tools & 3D product data to find, research and buy your products
57% will choose another supplier if they have 3D data
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When you provide the info, tools & remove the barriers . . .
You win!
(and your customer wins too)
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Find & Select Download Order
Your Part # Exact Part Needed Into the design
Get Designed In
Customer Experience
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Marketing Sales Service
Extended Value
Improved Results
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DCX examples
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“The main thing is we want to be easy to do business with. Anything we can do to help customers get information they need as quick as possible is a good thing."
Jennifer Grahn Global Website Manager DE-STA-CO
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9,000 leads/mo.
85% conversion
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"The #1 reason customers buy from MiSUMi is online CAD configuration”
Patrick Esposito Marketing Director MiSUMi USA
Powered by PARTsolutions
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$550M annual online revenue
1.4M downloads/mo.
Powered by PARTsolutions
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360% sales lead increase
Embedded Digital Experience
Powered by PARTsolutions
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Improving your Digital Customer Experience With Digital Product Data & Platforms
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Making it easy for buyers to find & purchase your products
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Author Once, Deliver Anywhere
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Web & CAD
Mobile
3D PDF Data Sheets
Realistic Digital Images
Distributors
Social
Trade Show Entertainment
Online Communities
OEMs
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DCX in practice
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§ Clean Design
§ Educational Multimedia
§ Cross Sell, Up Sell, Advertise
§ 3D Product Configurator
§ Automatic Part # Generator
§ No pop-up or alternate paths
Total DCX
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§ Generated Instantly § On Demand, Dynamic § Orderable Part Numbers § Shareable with Purchasing § Distributor Specific Info § 2D Drawings & Specs § 3D Interactive Previews § Print Friendly Layout
3D PDF Data Sheets
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Mobile Apps
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take aways
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Prioritize Listen Leverage Amplify
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Prioritize Listen Leverage Amplify
Digital Assessment
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Prioritize Listen Leverage Amplify
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Prioritize Listen Leverage Amplify
3D CAD
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Prioritize Listen Leverage Amplify
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Contact: Jay Hopper
VP, Marketing & Business Development
513-453-0453
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Questions
Marshall Matheson WTWH Media [email protected] Phone: 805-895-3609 Twitter: @mmatheson
Jay Hopper CADENAS PARTsolutions [email protected] Phone: 513-453-0453
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Thank You! q This webinar will be available at http://marketing.wtwhmedia.com & email
q Tweet with hashtag #WTWHwebinar
q Connect with WTWH Media
