DESIGN MANAGEMENT & PRE-CONSTRUCTIO PLANNING OF

MULTI-SPECIALITY HOSPITAL

SELECTION OF SITE

• Needs of the communityEase of accessibilityRange of services offeredAvailability of technologyAvailability of specialists

• Study of existing hospital• Requirements of staff and

services

PROPOSED SITE (3 Acres)

• Client: Private Partnership (Pvt. Ltd)• Location: Jan Marg, Sector 9, Chandigarh.• Population: 14 Lakhs (approx.)• Type: Multi-speciality Hospital – 200 Beds• Land Area: 3 acres (1.3068 Lakhs sq. feet/12140.56

m²)• Built Up Area: 6.02778 Lakhs Sq. feet (G+6 floors

& 1 Basement)• Estimated Cost: 140 Crores• Estimated Completion Period: 8 months

SITE DETAILS

Data required in planning the Hospital

• Needs & Demand• Population Strength• Sex & Age Ration• Social Status• Educational level

Basic Objectives

• Sound Architectural plan

• Economic viability

• Effective community orientation

• Quality patient care

• Modern Facilities

CivilMechanicalElectricalEnvironmental

DesignConsiderationDrawingsMaster plan

Client

Hospital & HealthCare consultant

PMCArchitect/Engineers

General contractor

Sub-Contractor

FACILITIES SUPER

SPECIALITIES

•Psychiatry•Diabetic Food Clinic•Neurology & Neurosurgery•Kidney Transplant•Chest & TB (Pulmonologist)•Endocrinology•Laparoscopic Surgery

ESSENTIALS

•Emergency (ICU/ICCU , OTs)•General (Minor OT, Nursing Station, Consulting Rooms)•Cardiology (ECG,CTVS)•Paediatrics(Nursery, Intensive Neonatal Care, Anaesthesia, Ventilation, Incubation)•Orthopaedic Surgery•X-Rays•ENT

FACILITIES SUPER SPECIALITIES

•Medical & Surgical Oncology•Advanced Dialysis Centre•Plastic & Reconstructive•64 Slice CT Scan•Bariatric & Metabolic Surgery•Physiotherapy•Rheumatology•MRI Machine

ESSENTIALS

•Family Welfare•Gynaecology•Regal Suits, Deluxe Rooms•General Wards•Gastroenterology & GI Surgery•Pathology•Nursing & paramedical allied services•Urology & Nephrology•Blood Bank

STAKEHOLDERS

INTERNAL•Client/Sponsor•Hospital Consultancy•Project Manager•Architects•Design Team•Investors/Funding Agencies•Contractors•Bio-Medical Vendors

EXTERNAL•Government•Various Authorities/EPA•Educational Institutions•Pharmaceutical Industries•Professionals: Doctors & Paramedical Staffs•Patients•Relatives

SPONSER

BY Abhilasha Shrama

SPONSORS

• INDIAN HOSPITAL ASSOCIATION• INDIAN NURSE ASSSOCIATION• HEALTH CARE WITHOUT HARM• INDIAN ENVORMENT PROTECT AGENCY

SOURCE OF FINANCEPARTNER 1 (EQUITY), 15.00%

PARTNER 2 (EQUITY), 15.00%

PARTNER 3 (EQUITY), 15.00%PARTNER 4 (EQUITY), 15.00%

BOB LOAN, 11.00%

HDFC LOAN, 29.00%

PARTNER 1 (EQUITY)PARTNER 2 (EQUITY)PARTNER 3 (EQUITY)PARTNER 4 (EQUITY)BOB LOANHDFC LOAN

Our Gold & Silver Sponsors

PROJECT MANAGEMENT By Kishore

Anand

Location Feasibility• Site selection:- Jan Marg, Sector 9, Chandigarh. Good connecting Roads, soil condition & proper Drainage.

• Capacity:- 200 beds, 3 acre land• Environmental Study parameters:-traffic,

noise, Industries, greenery.• Water supply:- Requirement 400

lit/bed/day fulfilled by govt. JAL board Infrastructure.

• Drainage:- Exhaust of 300-400 litre/bed/day accommodated by existing infrastructure.

• Bio-medical waste:- Govt. can provide disposal system for the same.

• Transport And Electricity:- 24 hrs public transport, Bus stand & a power sub-station at vicinity.

Market FeasibilityHousehold Survey• Demographics• Education and

Income• Medical insurance

cover & limits of Reimbursement.• Disease pattern• Opinion about local

healthcare facilities.

Doctors Survey• Healthcare

market situation• Areas facing

difficulties• Paying capacity

of patients• Disease pattern.

Competitors / Institutional Survey• Ownerships• Growth pattern• Service Mix• Bed Mix• Tariff charged• Technological

equipment level

Data Analysis and OutcomesTRENDS• A recent hype in Cancer, heart &

neural disorder cases.• Major population under well paying

class.• More than 80% Insurance

coverage, upto 2 lakhs.• Cancer related treatment is scarce

and costly.• For general diseases govt.

infrastructure is well equipped.• Dearth of specialist services.

SUGGESTIONS• Requirement of specialist

services.• Oncology & Oncosurgery• Cardiology • Neurology• No. of beds- 200• No. of OPD rooms- 20• Operation theater- 10• Blood Bank

SCHEDULING

General Design Consideration & Monitoring

• Gas based Fire Suppression System in Operation theaters.• Modern communication systems like Nurse Call,

Patient call, IPTV, etc.•Weekly Site inspection.• Once in a month WebEx meeting with all

stakeholders or in case dispute resolution.• Formulation of Quality Standard.• Hiring of Arbitrator.

WORK BREAKDOWN STRUCTURE

MARKETING

BY Abhishek Kumar

MARKETING

• Pre-Launch Marketing• At- Launch Marketing• After Launch Marketing

VISION: ETHICS, TRANSPERANCY AND EQUALITY

EFFECTIVE MARKETING TECHNIQUES

DEMONTRATION

Public Speech And Relation

Advertisement of Hospital Equipment And Doctor’s Profile

Media Interviews On Hospital And HealthCare

Marketing Techniqu

es

PRE-LAUNCH

• Establish Target Customer.• Word of Mouth Marketing• Medical Camps• Medical Tourism• Social networking• Establish Brand Communication• Website and Logo Design• SWOT Analysis

AT-LAUNCH

• Discounts • Free checkups• Health Check up tie-ups• Visiting Doctors (DR. SHEETY)

AFTER-LAUNCH

• Telemarketing and Call• Management Information System• Maintaining the Existing Tie-ups• Renewing Contracts

RISK

• Construction Risk(eg., design, technical, cost, schedule, etc. )• Performance Risk• Market Risk• Sovereign Risk(eg., change in laws)• Contractual Risk

-Uncertainty On ObjectivesType of Risk:

Basic Risk Analysis

• Risk Identified• Risk Quantified• Prioritized• On Going Monitoring

THANK YOU!!!