RankBrain

Google mainstreams AI to the Public

Ecole Des Mines Professor Chris YUKNAIUT & Telecom Saint Etienne Science General

Let's explain some things first:Hummingbird is a name for all of Google's search algorithms

There are many aspects of Google's algorithms and its updates and each has a cute name:

Spamfighters: Panda, Penguin and Payday

Local results: Pigeon

Penalizing for way too many ads is Top Heavy

Mobile Friendly gives points for pages designed for mobile devices

Pirate fights copyright infringement etc

RankBrainIs this the beginning of the end?

Google has publicly stated that RankBrain is the third most important factor in where a page appears in a SERP

BTW there are lots of ranking indicators see 200

Google used to ignore syntax, word order, and small insignificant words like in, on , and etc

But thanks to some impressive advances in Artificial Intelligence it does not anymore

Let's look at some very subtle differences

Two QueriesIron Cancer & Iron and Cancer

There is no difference in the content of the first 4 resultsHowever, the Google poetry is altered significantly.

Two Queries: a closer look Iron Cancer & Iron and Cancer

But the last four results differ somewhat and the related searches as well.

What does it mean?

Both queries suggest that Iron is implicated in causing or increasing the risk of Cancer as well as anemia

However, the autocomplete and related searches give the impression that with Iron Cancer Google considers Iron as an ELEMENT and compares it with other elements like zinc that may cause cancer. Whereas, Iron and Cancer stresses more growth, risk, of iron to cancer and adds radiation to the mix.

Google is learning

Conclusions & Any Questions?Search Engine Optimization or any attempt to manipulate

Google Ranking can only get harder.

Whether this will mean that Google is a better search engine and not just spookier remains to be seen.

Ecole Des Mines, IUT, & Telecom of Saint Etienne Professor Chris YUKNA

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