14
By: Liang Liu (liuliang)

Ofo liuliang

Embed Size (px)

Citation preview

Page 1: Ofo liuliang

By: Liang Liu (liuliang)

Page 2: Ofo liuliang

Problem where I live …

•  too expensive to take a taxi/uber •  very time-consuming to walk •  sad

Page 3: Ofo liuliang

Product •  Station-free bicycle sharing •  Millions of bicycles with smart lock •  Mobile app to locate/unlock bicycles

Page 4: Ofo liuliang

Product (cont.)

Page 5: Ofo liuliang

Business Model

~30 USD deposit + ~0.15 USD/hour

Page 6: Ofo liuliang

Finance

Page 7: Ofo liuliang

History

2014 Ofo was founded as a companyin business of bike touring

June 2015 Bike sharing service was launchedat Peking University

September 2016 Bike sharing service was open to public in China

December 2016 Bike sharing service was launched In US, UK and Singapore

Dai Wei, Founder

Page 8: Ofo liuliang

Secret Sauce …

•  Great business idea •  Large size (10 million bikes in 180 cities across 15 countries) •  Strategy to keep growth momentum •  Ease of use

Page 9: Ofo liuliang

Competition (really intense)

51.20% 40.10%

8.70%

Market Share in China

Ofo Mobike Others

•  20+ bicycle sharing companies inChina

•  Small leading margin •  Similar technology

Page 10: Ofo liuliang

Competition (really intense)

Ofo Mobike UBIKE XiaoMing

Founded Year 2014 2015 2016 2016

Dock Station Free Yes Yes Yes Yes

Deposit $30/ $0 with high credit score

$45 $45 $30

Hourly Charge $0.15 $0.30 $0.15 $0.15

Founding Rounds Series E Series D Series A+ Series B

Page 11: Ofo liuliang

Future

Key Puzzles: Technology Innovation Government Relation

Page 12: Ofo liuliang

Challenge

Page 13: Ofo liuliang

Challenge (cont.)

Page 14: Ofo liuliang

US Market

Cities already in Cities to roll in

Washington D.C. Austin, TX Revere, MA Chelsea, MA