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Business Plan Low Cost Housing – 6 acres parcel Attibele – Anekal Road
Demand Drivers Projected Trend from KPMG is 40% CAGR
for affordable housing Population growth of 4.2% of people in
the income bracket of 2.5 lakhs – 12.5 lakhs
Current demand is 94,000 household have a housing requirement of 2/3 BHK between 20 – 30 lakhs in Bangalore
Macro Drivers Larger influx of population from other geographies IT/ITES/BT healthy growth Vibrant sentiment and healthy growth of 5.1 %
GDP projected Nuclear families getting created from joint
families Fillip given to the manufacturing sector projecting
healthy growth rates Interest subsidy of 1% for loans upto 15 lakhs for
homes that are below 25 lakhs Young demography favoring startup homes
Affordable Housing Definition
Housing Shortage in India
Dispoable income for Hosuing
Project Factors Large Catchment Area 187 IT /TES Companies Infosys/Bosch/Sasken/Wipro
Area Units
Attibele 141
Bommasandra 655
Jigani 190
Veerasandra 73
Electronic City 361
High Proximity to places of work with low travel timesPlace Distance(km) Time(min)
Attibele 7 20
Anekal 7 15
Bommasandra 19 30
Electronic City 25 40
Hosur 12 35
Jigani 18 35
Veerasandra 20 25
Locational Attributes
Adequate Social Infrastructure ATM
Karur Corporation Syndicate
Eateries Green Palace Sri Krishna Upahara Sri Devi Darshani
Shopping Attibele Market RG Arcade
School St Philomena Govt. School Gana Chaithanya
Gym Soldiers Gym
Healthcare N R Hospital Sarathi Clinic
Project Details 2 BHK and 3 BHK Apartments Low Rise Stilt + Ground + 4 Floors FAR Threshold of 2.0 Average of 110 homes per acre 2 BHK 750 sft 557 homes Rs 20.6
L 3 BHK 1000 sft 104 homes Rs 27.5
L 82% Efficiency of buildings
Building Efficiency Standards
Standard 2 BHK Unit Plan
Minimal Infrastructure
Simple Elevation
Specifications
Locational Strengths
Project Financials Selling Price Rs 2750/sft Construction Cost Rs 1500/sft Land Development Expenses Rs 200/sft Total Saleable Built up Area is 522,720 sft Revenue
Rs 143.74 Crores Cost
Rs 88.86 Crores Gross Margin Rs 54.88 Crores
Strategic Decisions Under the same brand? Capital raised thru Private Equity? Tap Govt. Societies for Bulk Sales ? Phasing – one phase or two phase? Standard Construction Methodology 36 Months to completion? 1% as maximum marketing costs? Comparable land prices are 2.3 Crores/acre
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