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i can haz
adz;;;
kitteh’s guide to fazebuk advertizing
i iz maybelle;;;
i iz nala
we’z knowz fazebuk reel guud!!!
we’z make mewjestik purrpoint.
it starz best kind pet evurr: space cats!!!!
dis iz scary man!!him’z knowz fazebuk adz
(we’z knowz moar)
we’z makes him sneeez;;
we’z no go hims bedrum
him’z gotz crappy soot
Him’z Him’z
dum!!!!!dum!!!!!
!!!!
basik assumshunzunderstanz basik fb adz
we’z start adz july ’14 start to success program
we’z show u our lernz
yu have asks??? raize paw any time
NO DOGS ALLOWED!!!
old fazebuks
lotz fanz, likez postezwritez werdzz on yur page
mew fazebuks
bizzy uzerz no seez us
Gotta run ads u needz fb adz
2 millionz advertiserz
purrful tracking toolz
yur huminz go their
space cat pro tip: buyz lotz fb stockz rite meow!!!
Gotta run adsFb adz iz cheep
current ad budget:31% radio26% tee-vee12% meowtdoor13% cat treets18% yarn 3% fazebuk 1% catnip
Fb goalz r yur goalz
needz make convershunz
set meowsurable fb goalz
tie 2 REEL mewketing goalz
go old skoolz
Fb goalz r yur goalz
needz add new opshun: TREETS!!
tracking pixel
24/28
chrome extenshun
Fb goalz r yur goalz
just copy-paste… or ask yer web mew-ster dooz itz fur yu
Organize yur adz
imaginez a wurld fur, fur away…
what u want uzerz 2 do
click, visit, register, like
campaignz
groops u want talk 2
ad sets
diff’rnt adz make them do stuffs
adz
keeps pix simpul
smiling womanz werks best
20% text
artwerks
artwerks
carefullz! stock pix can be too pretty and huminz no click yur adz!!
huminz like seez real peepul and
friendz moar!!
artwerks
Timez fur treets!
split ad testsTest ur adz!!!
low ad relevance score
cost moar dollerz
+ dropz in viewz
yur adz stinx
time fer mew adz!!!
i smellz stinkz. not shure if dis box or yur adz;;
prolly yur adz!!!!! hahahahaha!!!!!
Test ur adz!!!
meowdience insights
www.facebook.com/ads/audience_insights
moar insights
meowdience compzmoar moar insights
meowdience compzMoar moar moar insights
moar treets!
Zero organic? Pay to play? fb zero, payz 2 playz???
sayz my namez.
i’z zucksburg.
i’z makin’ it rain up in heeere!!
meownitor all the thingz
meownitor all the thingz
meownitor all the thingz
meownitor all the thingz
meownitor all the thingz
Power editor
editorial calendarz
Landing pagez
native: 719 hits, 40% views, 11% :30’s
youtube link: 150 hits, 6 clicks
video
burritocat is best video evurr!!! him’z delishiss!!!
coordinate posts & adz
dedicat resourcez
set & meowsure goals
integrate with other meowdia
bettur landing pagez
moar sleeps
moar meowdience turgeting
moar treets!!!!!!!!
Ourz goalz
timez to fly away on majik bacon ship to sleepy wurld!!!!!!!!