UNIT 9: Engage DeeplyInformation Technology

Enrollment Nos. 110110116056-110110116063 &

10-039

• One of the aspects of a Contributor’s Mindset is the Contributor’s approach to work.

They get involved.

They are enthusiastic.

They go deep into the subject.

• In short, Contributors love what they do.

COMPARISON

I. Non-contributors give up easily when they have to go deeper into the subject

• They want to memorize or follow the procedure

• Don’t want to struggle even a little.

• Contributors take up an idea and work deeply with that idea to make it a reality in their lives

• They are willing to:

Be able to find new answers

Discover new ways of doing things

Transform myself in the process.

II. Non-contributors often focus on “completing the task” even if the quality of work is poor. They have a “chalta hai” attitude

Don’t care if

• There are errors

• The output is of poor quality

• If it collapses later or customer is unhappy.

Poor quality of work.

Negatively affects the customers.

• Contributors seek to create “high quality” products. They care about what they have produced.

Product shows personality.

They care about the quality and usefulness of their product.

They want to do a great job.

They respect their work.

Satisfied customers.

Personal contentment.

III. Non-contributors do not commit themselves to the success of a project

• Don’t want to give up some of their comforts.

• Unwilling to make any sacrifices

• Contributors commit themselves to the success of a project

They go deep and get into the details

Willing to make adjustments

IV. Non-contributors often respond to work with “emotional dis-engagement”

• Hate struggling for a solution

• Find work boring

• Don’t like their work

• Can’t maintain focus

• Appear uninterested

• Easily distracted

• Contributors respond to work with “emotional engagement”

I love challenges

Interested in their work

Committed to achieving purpose of their work

Focused in their work

Passionate in their work

Example 1

• The history of the Manhattan Project.

• 1942–1946

• The first atomic bombs during World War II

• Shows that sharing a mission and a vision with the group can provide the necessary inspiration to enable whole-hearted engagement with the work and stretch the limits of performance.

A long corridor with many consoles with dials and switches, attended by women seated on

Example 2

• Brooklyn Bridge – a creation of vision and commitment

• John Roebling and his son Washington

• John died on an on-site accident.

•Washington was handicapped.

• Gave instructions for 13 years to complete the construction of the bridge.

Brooklyn Bridge as seen from Manhattan

Example 3

• Ratan Tata – commitment to manufacturing a small car – with a price tag of one lakh rupees.

• In 2003, he thought of making a four-wheeler out of scooter parts but it did not work out and the team had to struggle a lot.

• Production: 2008–present.

SUMMARY

“Engaging deeply” means going through an initial period of struggle, before discovering the benefits of “deep engagement”.

Discussed how differently the contributors and non contributors engage in their work.

We should learn to be contributors. And engage deeply.

QUESTIONS?

THANK YOU