Advertisement as Scope of Contribution

Prepared by :-

Enrollment no:- 110110116001-07

Branch:- Information Technology

INTRODUCTION

Glassex window cleaner: Magician

Chupa Chup sugar free lollipops: Ants

Nikol Baking Tray : Jacuzzi

Bose Noise reduction Headphones: Waterfall

Cemex: Fast Drying Cement

Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. – AMA

Advertising is to give public notice or to announce publicity. – Webster

Advertising has taken itself the task of interpreting the qualities of a product in terms of consumer needs and wants. – Prof.Sandge

Objectives of Advertising

A specific communication task to be accomplished with a specific target audience during a specific period of time.

Informative advertising

- Aims to create Brand Awareness and knowledge of new products. - Havells

Persuasive advertising

- Aims to create liking, preference, conviction, and purchase of a product / service

- Ujala fabric whitner, comparative ad

Reminder advertising

- Aims to stimulate repeat purchase of product/Service

- Coco Cola, Pepsico, Bike ads

Reinforcement Advertising

- Aims to convince current purchasers that they made the right choice

- Automobile Ads

SCOPE OF ADVERTISING

The Indian advertising industry is upcoming and has a lot of promise.

Only the hardworking and efficient companies will survive.

What matters most in this sector is knowledge and experience of the work and the industry. The better the research and analysis done by the agency, the better their chances of success.

WHY WE NEED ADVERTISMENTS?

PURPOSE OF ADVERTISING

The purpose of advertising is to convince the customer:

Company's services or products are the best

Enhance the image of the company

Point out and create a need for products or services

Demonstrate new uses for established products

Announce new products and programs

Draw customers to the business

To hold existing customers.

ANCIENT FORMS OF ADVERTISING

History tells us that out-of-home advertising and billboards

 are the oldest forms of advertisement.

Egyptians used paper to make sales messages

and wall posters.

 Wall or rock painting

Radio

Cinema advertising began

Satellite TV

Net Advertising

FUNCTIONS OF ADVERTISEMENTS

Functions of advertising

To differentiate the product from their competitors

This creates an awareness of the product and provides a basis for consumers to choose the advertised product over other products this creates an awareness of the product and provides a basis for consumers to choose the advertised product over other products

Example

GARNIER FRUTICS (shampoo) the shampoo bottle have the different color from all other shampoo available in the shelf. The bottle of the shampoo is unique from all others.

Example

Apple laptops make them different from others as the WHITE color and logo of APPLE on back of the screen.

Creates new demands

Advertising have to create new demands they should educate the people about more and more new things coming up in the market. Each year new products, including line extensions and new brands are introduced into groceries and drugstores.

DYSFUNCTIONS OF ADVERTISEMENTS

DYSFUNCTIONS

How accurate is the advertising?

Misrepresentation

PARTIAL DISCLOSURES

VISUAL DISTORTIONS

FALSE COMPARISONS

False Images

Conclusion:- So we can say that advertisements carry a

huge scope for an impact on minds of general consumers and thereby drastically affecting the sales of a product.

THANK YOU!