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Communicationis a two-way process
of giving and receiving infothrough one or more number of channels.
CommunicationCommunication
Communication is the process of sending and
receiving messages
Communication is the process of sending and
receiving messages
Need for Communication
• Very strong in Human beings• Considered as a basic need,
as in the case of eating, sleeping, etc.• Established as both a social &
individual need
Interpersonal Communication
Three Broad TypesOral, Written, Nonverbal
Oral Communication: Consists of all forms of spoken info\Most preferred type of communication used by mgrs. Mgrs prefer face-to-face & telephone communication to
written communication because it permits immediate feedback.
Written Communication: letters, memos, policy manuals, reports, forms, & other documents used to share info in org.
Nonverbal Communication Involves all messages - non language responses. Anything that sends message.
Mgrs often underestimate its importance. Hidden messages & can influence process & outcomes of face-to-face communication.
The Importance of Communication Skills as Expressed by Business Authorities
“Top executives from Fortune 500 companies rate communications skills as the most important quality for business leaders.”
New York TimesBusiness Section
“There may be no single thing more important in our efforts to achieve meaningful work and fulfilling relationships than to learn and practice the art of communication.”
The Art of LeadershipMax De Pree, Author
Evidence of Communication Weakness in Business
� “I’m surprised how so many people struggle
with communication.”� --Michael Rook, Production Manager
Hewlett Packard, San Diego, CA
� “The first thing the H R Department did was give me a
writing book.”� --Sam Reeves, IT Consultant
AMS, Denver, CO
April 21, 2014 8
Why is communication
important ?• Inspires confidence
• Builds respect
• Helps make friends• Reveals your ability to others
• Develops a distinct personality
• Inspires confidence
• Builds respect
• Helps make friends
• Reveals your ability to others• Develops a distinct personality
April 21, 2014 9
We need toimprove communication... as
70 % of our communication efforts are:70 % of our communication efforts are: misunderstood misunderstood misinterpreted misinterpreted rejected rejected distorted or distorted or not heardnot heard
Copy Rights Dr Sajid
Communication in Organizations
Chief Executive Officer
SalesManage
r
Legal Production Financal Enginering HR
PlantManager
PlantManager
PlantManager
Upward and downward communication
Horizontal or lateral communication
Diagonal communication
April 21, 2014 11
April 21, 2014 12
PEOPLE ARE INFLUENCED,PEOPLE ARE INFLUENCED,PROBLEMS ARE SOLVED,PROBLEMS ARE SOLVED,CHANGES ARE FACILITATED,CHANGES ARE FACILITATED,EXCELLENT RELATIONSHIPS ARE DEVELOPED,EXCELLENT RELATIONSHIPS ARE DEVELOPED,DESIRED RESULTS ARE ACHIEVED, ANDDESIRED RESULTS ARE ACHIEVED, AND
SUCCESS IS ENSURED. SUCCESS IS ENSURED.
April 21, 2014 13
PLAYS A VITAL ROLEPLAYS A VITAL ROLEIN DISCOVERING OURSELVES & IN DISCOVERING OURSELVES &
THE WORLD AROUND USTHE WORLD AROUND US
April 21, 2014 14
IS NOT JUST GETTING IS NOT JUST GETTING THE MESSAGE ACROSSTHE MESSAGE ACROSS
BUT ITS BUT ITS ACCEPTANCEACCEPTANCE FROM ITS INTENDED RECEIVERSFROM ITS INTENDED RECEIVERSWHICH WHICH CAUSES CAUSES THE EXPECTED BEHAVIOURTHE EXPECTED BEHAVIOURFROM THE RECEIVERS FROM THE RECEIVERS OF THE MESSAGEOF THE MESSAGE
ONLY THEN, THE RECEIVERSONLY THEN, THE RECEIVERSWILL BE WILLING TO WILL BE WILLING TO CONVERT THE COMMUNICATIONCONVERT THE COMMUNICATION
INTO ACTIONINTO ACTION