Creating a Stronger Business with

Scanning

LARRY KLEINKEMPER, AIA

Building a Better Business

Equality Equipment

A strong computer cuts out wait times,

making you more EFFICIENT

Decreases level of STRESS around deadlines

Standard Contract Ready to Go

Have a SOLID BASE and understand some

alterations will need to be made

Clients don’t know what to ask, it is YOUR

RESPONSIBILITY TO ASK QUESTIONS

Building a Better Business

Hire Staff with Diverse Skills

You’ll want to hire people similar to you.

DON’T!

You need people with DIVERSE SKILLS THAT

SUPPLEMENT YOUR SKILLS

Foster SPECIALIZATIONS in your staff

Collaborate

DON’T DO EVERYTHING, let your specialized

staff do what they’re good at

Surviving Economic Up’s & Down’s

Run Lean with Low Overhead

You can’t buy all the equipment and hire

everyone – COLLABORATE WITH OTHERS IN

THE INDUSTRY

Cash Flow Management

Be prepared – know you have enough

money to SURVIVE MULTIPLE MONTHS without the next big job

Understand the difference between true

R&D VS. TOYS

Hardware / Rent / Payroll

Healthy Business Practices

Work Regular Hours

Benefits are PHYSICAL & PSYCHOLOGICAL

Create a Stable Work Environment

STAY PROFESSIONAL even in an intimate/personal

work environment

Keep Overtime Manageable

Have a marker for when you know you need to hire

Healthy Business Practices

Stick to your Standards

Decide on a MINIMUM LEVEL OF QUALITY and what you will charge

Do not let clients talk you down from this minimum standard – the results are

always bad

Standards build your REPUTATION

“Bang for the Buck” Marketing

Track potential clients in lists

Go to events where many potential clients will be present SIMULTANEOUSLY

(IE conventions, user groups)

Adding Value for Your Clients

Offer Deliverables They Need

Clients frequently don’t know what deliverable would be the MOST

USEFUL; figure this out early and you will have a more satisfied client

Reputation is Paramount

There will be a few jobs that turn into more than you bargained for

Finish the job with DIGNITY and provide a USABLE DELIVERABLE

Consider using others in this room for overflow

Be an Expert & Know Your Equipment

Adding Value for Your Clients

Viewers (IE TrueView & SCENE)

More TANGIBLE to most clients than a point

cloud

Easy way to get HIGH LEVELS OF SATISFACTION

from clients

Explain the Multiple Uses of the Deliverable(s)

You know of many ways to use the

deliverable, the client only knows the one

they were thinking of originally

Help them see the ADDITIONAL UTILITY

Grandma-iPad Analogy

How Can We Grow the Market?

USIBD

Don’t re-invent the wheel from scratch

Network, Don’t Compete

This is a small industry, use this opportunity to learn from each other

Recognize this is a New Industry

Don’t Over-Promise

Scanning is already cool enough, you don’t need to exaggerate

Be clear on accuracy and speed

Share a Secret

1 secret = 50 secrets

Questions?THANK YOU FOR YOUR TIME!