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Business innovation by Peter Tyreholt
• Peter Tyreholt• Senior Advisor, Cybercom• Business & Product strategy in the
connected world
Who am I?
My focus is “Should it be built?” to make sure that we build the right things and innovate the business!
Key points
Outside-In
Value proposition is not enough
Validated learning
In the connected world everybody must innovate and reinvent themselves!
How to make sure that you innovate the right thing and that the whole organization moves in the same direction?
True Outside-In obsession to enable customer performance focus
Ranjay Gulati, Harvard Business School
+53% growth
Product Performance
Customer Performance
+134% growth
A study of 500 companies over 7 years
Outside-In and Customer centric is not a word in your strategy but a set of values and a daily behavior!
The best product is not enough!- innovate your complete business model
Learnt from the 80’s, best product is not enough
“Top innovators focus their innovations on more than 3 areas (out of 10)” – Larry Keeley (Top 7 innovation guru)
Do not fall in love with your smart ideas – continuously validate and iterate
Learning is the focus, and the speed through the cycle is your competitive advantage. Adapt a prototype mindset!
42%
22%
If done right, this is the reaction that we want from our customers!
Business innovation values
Business innovation
Think big, start small &
Iterate quickly
Outside-in
Cross functional
Value proposition
is not enough
Validated learning &
rapid feedback
Continuous value
creation
Direction for innovation
Time & resources
Flexible processes
• Peter Tyreholt• Senior Advisor, Cybercom• Business & Product strategy in the
connected world
Thank You!
@ptyreholt [email protected]
