2 factor authentication presentation

Password SecurityMichael McVerry

01.03.2014

Your Namep: Your Numberf: 888.783.3618

[email protected]

OverviewAn Integrated Approach

Why do WE need good password security?How passwords workCoalition’s Standard Password PolicyPassword security for clientsPicking a secure password for personal use2-Factor Authentication

▪ What are the benefits and drawbacks▪ eCommerce▪ Wordpress▪ On Google Apps

CompanyName, Online Marketing Strategy -

Why we need strong passwords

You are a digital bouncer.


Why we need strong passwordsAn Introduction

Food for Thought: Every team member at Coalition Technologies deals with passwords multiple times per day. Whether it’s their personal Google Account password, or using a client’s password to work on their site or marketing campaign, passwords are a secret key that allow us to do our work day in and day out. A password is much more than a character string. It is a digital security guard, or bouncer. Passwords let certain people in to a project, while keeping bad guys, and people who don’t need to be there, out. Keeping good passwords could be the key to working safely and efficiently on a project, or losing all your work, getting hacked, sued, fired, etc.


How Passwords WorkIt’s more complex than you think!

How Passwords Work, in 40 seconds: Most people think, or incorrectly assume, that the password they create for a website is stored in plain text. What this means is when I register for an account on Target.com, and choose the password “loveybutterfly”, that text is stored in the database. That is False. Most (good) eCommerce providers hash their passwords.

A hash is made with a formula that takes the word and converts it into a number.

Instead of dangerously storing your actual password, web sites can just store the hash of your password, then compare that to the hash of the password you're using to log in. This method is safer because if hackers every hacked a database, they would not see your actual password- they would only see the hash of your password. More on how this works next.

Further Study: Target Corp was recently hacked and over 40 million credit card and debit card numbers were stolen. It is up in the air to whether the PIN numbers were hashed, or stored in plain text.

Ref: http://business.time.com/2013/12/27/target-acknowledges-customers-pin-data-

was-hacked/


How Passwords WorkHashing Example

1. You tell a site you want your password to be “marbles”

2. Instead of storing “marbles”, they hash it and store something like 3832c** instead.

3. Next time you want to sign in, you say "my password is balloons!"

4. They hash balloons and get d0eea, which is totally not the same as what they already have stored (3832c). REJECTED!

5. You try again with marbles - they hash it, get 3832c, and since it's the same as what they stored already you're good to go. SUCCESS!

6. Hackers hack the database, get your email address and 3832c, which they totally can't use to log in to your Facebook account. BUMMER FOR THEM!

It's like when you go to jail - they can check if you've been there before by your fingerprints, not by making a copy of your entire body.


Coalition Password PolicyAbide.



Coalition Password Policy

Joel – CEO & Password Enforcer

The RundownAll employees are expected to adhere to the company password policies, both for their own company accounts, and for access to their client associated accounts. Violation of any of these policies is considered a severe breach of confidentiality, security, and is a fireable offense.

1. Employees are expected to maintain a secure password for access to their coalitiontechnologies.com account.

A. Passwords must be no less than 6 characters. B. Passwords cannot contain the employee’s first name, last name. Passwords cannot be derived from the company name or variations on the company name.C. Passwords should contain at minimum, 1 of each of the following: number, upper case letter, lower case letter, and special character (# , . , ! , etc). D. Passwords cannot be shared with other websites, accounts, or profiles and must be unique to the coalitiontechnologies.com account. E. Passwords cannot be stored or saved in a web browser on any public, shared, or personal computer. Passwords should not be stored in any web browser unless the device on which the web browser is installed has a different password or encryption technique that meets or exceeds the Company’s Password Policies.



Joel – CEO & Lawmaker

F. Passwords should not be written down or displayed in a public, shared, or common space. If writing down a password proves to be necessary, it should be written down in such a manner where it is not easily associated with a particular user account or easily identified as a password. G. Passwords should be changed every sixty days. Passwords should never go unchanged longer than 90 days. H. If at all possible, user credentials should not be shared digitally, by email, instant message, or text message. In instances where communicating credentials digitally is required, employees should avoid identifying the credentials in an easily identifiable manner.

2. Employees are expected to follow secure practices whenever working with client provided credentials, or working with access to client properties or materials.

A. Whenever possible, Coalition should receive and maintain its own unique set of user credentials, independent from client employees, officers, or other outside contractors. Sharing credentials or access with other companies, or individuals should only be done as a last resort.



Joel – CEO & Keymaster

B. Coalition should never maintain access or credentials to client sites or web properties beyond such a time that work is being provided or contracted. When work is completed or the relationship with the client ends, Coalition employees should remove any record of access credentials (including emails, digital documents, hard copies, etc) and request that the client either delete or modify the credentials that Coalition had access to.C. Employees should not share client credentials or passwords with other employees, unless they have authorization from their direct supervisor. If access must be shared, the person directly responsible for the projectD. Passwords must be no less than 6 characters. E. Passwords cannot contain the employee’s first name or last name. Passwords cannot be derived from the company name or variations on the company name (EX: ClientNAME, Client123, Client.Name.123, clientname!, etc)F. Passwords should contain at minimum, 1 of each of the following: number, upper case letter, lower case letter, and special character (# , . , ! , etc). G. Passwords cannot be shared with other websites, accounts, or profiles and must be unique to the coalitiontechnologies.com account. H. Passwords cannot be stored or saved in a web browser on any public, shared, or personal computer. Passwords should not be stored in any web browser unless the device on which the web browser is installed has a different password or encryption technique that meets or exceeds the Company’s Password Policies.



Joel – CEO & Keymaster

I. Passwords should not be written down or displayed in a public, shared, or common space. If writing down a password proves to be necessary, it should be written down in such a manner where it is not easily associated with a particular user account or easily identified as a password. J. Passwords should be changed every sixty days. Passwords should never go unchanged longer than 90 days. K. If at all possible, user credentials should not be shared digitally, by email, instant message, or text message. In instances where communicating credentials digitally is required, employees should avoid identifying the credentials in an easily identifiable manner.

L. If passwords have been shared, the person most directly responsible for ongoing client support or service will be held responsible for changing the password after secondary or third party users have completed their work. M. Each employee is directly responsible for all passwords they have access to. Should they note any violations of password policies on shared credentials, they must immediately notify their direct supervisor and work to rectify the situation, either by updating credentials or requesting that the client remove access.

Reference:

https://docs.google.com/a/coalitiontechnologies.com/document/d/1Hdh0Dmftdg8iKWdzfZsBb

4zY2FvQ4CqhPN_krUsfHGw/edit

Dealing with Client Passwords

And how to explain it to them.


Client PerspectiveWhat it means to them

Explaining our password policy to the client means building trust with the client. Once you take the time to explain our password policies, and the importance of adhering to them, the client will gain increased respect for Coalition, and have confidence in the seriousness of our work.

Tips when dealing with client passwords:1. Have the client generate unique passwords and login

credentials for Coalition and ONLY Coalition. In addition to ensuring no one has our level access, we maintain security if the client’s own passwords are breeched.

2. Change client provided passwords to adhere with Coalition’s password policies.

3. Do not use the same password for multiple client logins.4. Update the client dossier with our passwords and check

permissions to make sure only people who need access, have access!

5. Keep your own computer, email, and workstation secure!


Search Engine OptimizationScope of Work (cont.)

▪ Off-site analysis and changes▪ Online public relations and link building

▪ High end – major media, newspapers, large organizations

▪ Mid tier – bloggers, social media for SEO, mid-level sites

▪ Low level – social networking sites, QA sites, forums

▪ Backlink and 404 analysis and changes▪ Search engine results pages metrics influencing

(clickthrough rates, bounce rates, tracked time on site, verified sessions with history)

▪ Content writing, blogging, and more▪ Proprietary Coalition techniques. We strive to maintain a leading edge in the SEO industry while providing only white hat, Google Webmaster compliant campaigns. This approach ensures a better user experience, better long term outcomes, and more security for your site’s marketing results.


Two-Factor AuthenticationThe Future.



Two Factor Authentication What is it?

Two-factor authentication is a security process in which the user provides two means of identification, one of which is typically a physical token, such as a card, and the other of which is typically something memorized, such as a security code. In this context, the two factors involved are sometimes spoken of as something you have and something you know. A common example of two-factor authentication is a bank card: the card itself is the physical item and the personal identification number (PIN) is the data that goes with it.

According to proponents, two-factor authentication could drastically reduce the incidence of online identity theft, phishing expeditions, and other online fraud, because the victim's password would no longer be enough to give a thief access to their information.

Token that an authorized user would have in their possession for 2-Factor Authentication. These are largely being phased out, however Kenny still has one.


Two-Factor AuthenticationWhere should I use it?

Many consumer oriented websites such as Amazon, Yahoo, and most bank sites can be configured to use two factor authentication. As a digital strategist, you can greatly enhance you clients’ security by enabling two factor authentication. Here is where you can use it.

Magento – Two-factor authentication can be enabled with an $80 extension. Consider many Magento stores process thousands of dollars each day and $80 is a small price to pay for enhanced security. Reference: http://www.magentocommerce.com/magento-connect/two-factor-authentication-6451.html

Wordpress – Two-factor authentication can be enabled by installing the Duo Two-Factor Authentication Plugin. Reference: http://wordpress.org/plugins/duo-wordpress/

Gmail and Google Apps – Two-factor authentication can be enabled for your Google Apps account, greatly enhancing security to your Email, Calendar, and most importantly, Google Drive, where all your passwords and client dossiers are found!

More on how to enable this on the next page.

http://www.magentocommerce.com/magento-connect/two-factor-authentication-6451.html

http://www.magentocommerce.com/magento-connect/two-factor-authentication-6451.html

http://wordpress.org/plugins/duo-wordpress/


Site Improvements(cont.)

Edit the screenshots, the suggestions, and move the numbers to correspond to the suggestions, based on your client’s website. The RGB color values for the Green #’s are RGB (50,151,55). ASK JOEL OR SEO TEAM FOR 5 MINUTE CHECK OF MOST IMPORTANT FACTORS. DON’T JUST USE THE ONES BELOW. CREATE YOUR OWN!

A Few More of Our Suggestions:

5. Locate the Google Analytics tracking code found in the source code. How many instances are there? Are there multiple properties installed? Are they using asynchronous code? Where is the main property located (HINT: it should be found at the end of the <head>).

6. Identify whether or not the site contains duplicate content created by multiple URL’s representing the home page. The home page is the most important page of your website and when you have multiple occurrences the value of the home page is diluted.

7. Identify any other duplicate content issues through out the website. Pages are frequently duplicated as a result of URL changes, dynamically generated pages (pagination), the use of the forward slash, subdomains (i.e. www.) and the implementation of a SSL certificate (i.e. https://).

6

7

5








6

7

5








6

7

5

SEO Timeline - Results

SEO provides one of the best returns on investments available. When done correctly, the efforts provide long term, consistent growth that lays a solid foundation for any business. The results don’t come over night- the best SEO campaigns take time to grow, and results typically trail sixty to ninety days after work is performed. Typical SEO campaigns see the following performance milestones:▪ At 90 days, our clients can expect to be seeing

meaningful traffic from a number of long tail keywords and are beginning to rank for many broader search phrases.

▪ At 180 days, our clients typically see the increases in

monthly profit from organic search paying for their SEO campaign. A combination of on page improvements, and new site visitors provide a consistent revenue stream.

▪ At 360 days, you’ll be enjoying national ranking on

many competitive terms and strong monthly profits added to your bottom line.

SEO does not end at 12 months. Your competitors will be looking to reclaim their top rankings, and campaigns should continue.


SEO Timeline – Work The timeline of work performed by the SEO team typically follow this timeline (subject to change by SEO Strategist, SEO Manager and your needs:▪ Week 1: SEO Kickoff Call – comprehensive review of

your business so our team can determine the best tailored strategy to achieve your goals

▪ Week 1-2: Keyword Research, Site Review, SEO Plan Creation – Hundreds of keywords selected for your site, website reviewed by SEO technicians and programmers for errors and opportunities. SEO Strategist and SEO Manager create initial SEO Plan for your site .

▪ Week 3: SEO Report Call: full review of our SEO Report and Plan and discussion of our strategies to achieve your goals

▪ Week 3-12: On-site SEO Work and Off-site SEO Work Begins: development and implementation of keyword sitemap, title tag, meta description, alt img attribute, headers and other on page copy. Programming fixes to duplicate copy issues and site structural issues. Source code fixes and changes. Link building and online PR work begins. Proprietary Coalition techniques launched.

▪ Week 12+: Implementation of SEO Projects as allowed by hours in budget. Our team of SEO technicians, SEO copy editors, copy writers, programmers, SEO Manager and Digital Strategist will work to execute projects that will achieve you maximum ROI. SEO Strategist & SEO Manager will upgrade internal plans monthly.


SEO Case StudyUrbanArmorGear.com

In the spring of 2013, Coalition was approached by a leading mobile device case manufacturer to launch a new consumer facing eCommerce store. The client’s key objectives for the new site were: ▪ Get exposure of the brand to new

customers in organic search.▪ Increase the conversion rate for site

visitors. ▪ Provide a future ready site that

operated well on mobile devices. ▪ Make the various product categories

more accessible and easier to navigate than the present site.

▪ Improve the reliability of their shopping cart’s technical performance.


SEO Case StudyUrbanArmorGear.com (cont.)

715% Return on Investment

Coalition built and marketed that eCommerce site with an emphasis on cohesive branding, visual navigation, and SEO best practices. The result six months later? ▪ Quarterly revenue increased by

$160,000.▪ Conversion rate increased by 14%.▪ Improved user behavior metrics.▪ 90% increase in organic traffic. Urban Armor Gear’s decision to invest with Coalition to build their new website and market their products has paid big dividends.


SEO Case StudyNextDayFlyers.com

Coalition started working with Next Day Flyers in May of 2012. By May of 2013, organic search revenue had increased 55% from $263,000 per month to $408,000 per month. Coalition’s work for Next Day Flyers included: ▪ Technical analysis of SEO site errors

and collaboration with Next Day Flyer’s in-house team of developers to implement fixes

▪ Extensive SEO copy editing and copy writing

▪ High end link building and public relations for SEO

▪ Coalition’s proprietary techniques


SEO Case StudyCaptainCookResorts.com

CaptainCookResorts.com has been working with Coalition since September of 2008. In that time, Captain Cook has seen their traffic increase from 294 visitors per month to 4,764 visitors per month, an increase of 1,520% over a period of almost five years. Coalition’s goal is to build long term partnerships with our clients so we can achieve major achievements like this over time. Coalition’s work for Next Day Flyers included: ▪ Dealing with a multitude of Google’s

major and minor algorithm updates ranging from Dewey, Google Suggest, Schema, +1 Button, Link warnings, Penguin 1, Panda, Phantom, DMCA penalties, Domain Crowding, Penguin 2, Panda Dance, and many more.

▪ We have touched on every technical SEO issue under the sun over our five years working together


SEO Case StudySwimspot.com

Problem:Launched in February 2010, Swimspot.com is an e-commerce website that specializes in designer swimwear. After launch, the website struggled to generate traffic and revenue, despite having been custom built with some advanced technical features.Solution:Coalition noted some significant concerns with user experience and conversion elements on the website. After providing consulting to their development team, we began marketing the site through organic SEO, pay per click (Adwords / Adcenter), and online PR. Results:As our efforts kicked in, Swimspot saw a 435% increase in sales during the first year. Revenue and traffic have continued to climb at 2x their previous rates into 2012. The sales increase in the first year alone was worth well over $500,000 to this ecommerce retailer.


SEO Case StudyWolff Criminal Defense Problem:

Launched in the summer of 2012, WolffCriminalDefense.com wanted traffic on searches relating to DUI, lawyer, and attorney, in the Seattle area. But dozens of other competitors with much older sites and large content volumes were vying for the same keywords.Solution:Aaron Wolff hired Coalition almost immediately after site launch. This enabled us to immediately lay a road map to success in his competitive regional search results. By optimizing all pages for user experience and improving on his content, we had the basis for success. Results:Within 3 months, Wolff Criminal Defense was ranking on the first page for almost all of their competitive search results pages. Aaron receives over 15 calls a month from organic search alone and has hired a second attorney for his fledgling law firm as a result.


Suggested Spend

Our team examined these factors in recommending your SEO budget:▪ Strength of Competition. Stronger competition

means that more work must be done to displace the top ranking websites in your industry Number of Monthly Searches. High numbers of monthly searches means more interest. More interest means more competition and that means our efforts must be exhaustive and consistent.

▪ Other Results. A greater amount of results shown indicates that more competitors are focusing on optimizing for these key terms.

▪ Speed Desired. The faster you want results, the harder we have to work. Our standard suggested spend is based off of results matching those outlined in our SEO timeline.

▪ Current Site Status. If your site leaves a lot to be desired in either user experience or in search optimization, we have more work to get your site to a profitable outcome.

Based on these factors, we recommend a budget of $SEO per month.

Update the table on the right and then the smart art graph on the left with the same information. Make sure that the number entered is reflected in the graph before moving on. Use the Adwords Keyword tool to evaluate a particular site and generate most of these numbers. DELETE THIS BOX.


PPC Management

Striving to be the most comprehensive team of experts marketing online, we’ve pursued and received certification as a Google Adwords Partner. Many of our clients choose to operate pay per click (PPC) campaigns as their SEO efforts begin to have an impact. PPC results allow you to buy revenue. When setup properly, they can provide excellent data to inform you on your conversion opportunity and on keyword value for SEO. PPC efforts include:▪ Business and keyword research▪ Bottom-up keyword analysis▪ Ad writing and testing▪ Campaigns, ad groups creation▪ Remarketing campaigns▪ Analytics review and data processing.▪ Ongoing tracking and improvements It’s important to remember that PPC allows you to ‘rent’ the traffic to your site- visits are only as good as your marketing budget. SEO allows you to ‘own’ your traffic by establishing a reputation among search engines and consumers that you deserve more attention than your competitors.


PPC Management(cont.)

An important part of getting accurate data is ensuring that the appropriate tracking tools are in place. Once those are set up, you can run complex multi-variate and A / B split testing to determine effectiveness. By evaluating user responses to design, content, and navigation changes you can truly maximize your ROI. In the example above, the left hand landing page generated 50% less revenue than the one at right. That difference equaled $25,000 in revenue gains.

One of the great benefits to pay per click campaigns with Google’s Adwords or Microsoft’s Adcenter is that they allow you to have truly data driven marketing efforts. Whereas traditional marketing efforts often involve assumptions, PPC efforts can be completely based off of data.

VS.


PPC Case StudySpinning.com

Problem:Spinning, the brand behind spin bikes and spin classes around the world, was spending close to $.20 for every $1.00 of revenue that their pay per click campaign generated. Bordering on losing money with the effort, Spinning turned to CT in December of 2011.Solution:Coalition completely revamped the Spinning Adwords & Adcenter campaigns, adding new ad groups, ads, keywords, and editing the bids for each. We also offered consulting on landing pages and user experience for the Spinning.com site. Results:Ninety days later, Spinning’s conversion rates were up and their CPA (cost per acquisition) was down. That meant they were spending less to get more revenue. Our initial improvements netted them $250,000 in additional profit in the first year we managed their campaigns.


PPC Case StudyDarasDiamonds.com Problem:

The paid search efforts for Dara’s Diamonds had been setup by the client and left to run on their own. As a result, they provided little meaningful data and even less meaningful revenue to support this successful online retailer. Solution:Coalition’s Digital Strategist recommended a dramatic increase in spend (from $800 per month to $3,000 per month) and a restructuring of their ad campaigns so that they would provide better data and consumer targeting. Results:All metrics soared once Coalition’s managed campaigns went live- we generated a 236% increase in visits, an 1,000% increase in revenue, a 240%increase in transactions, and a 207% increase in per visit value. The client’s self managed campaign averaged $2,200 in revenue monthly. Now? Dara’s is averaging $25,000 per month. For every $1 spent, they’re generating over $6 in revenue.


PPC Case StudyLeaseAdvisors.com


LeaseAdvisors.com markets to a heavily competitive industry with global financial firms backing some of their competitors. In an effort to move to the forefront in their industry, they hired Coalition to market their services online. ▪ Since taking over their paid search

efforts, Coalition has reduced the cost per conversion from $450 each to $69 each.

▪ Campaign costs have decreased by over 60% while qualified, incoming leads have increased by nearly 400%.

▪ The exciting results and change in profitability have allowed our client to expand into multiple international markets en force.

Social MediaIntroduction

One of the big buzzwords in digital marketing is social media. But how do you get social media from trend to revenue? Successful social media managers understand that ‘likes’ aren’t inherently profitable if you allow them to be just single clicks on a web page. Likes / tweets / +1’s / pins become powerful when: ▪ You use them to stay in communication with the

customers you’ve already won.▪ You use them to get your existing customer base to

reach their social circles, for you. ▪ You use them to establish a voice of authority in your

industry. ▪ You use them to advance your search rankings.

Coalition doesn’t allow your social media efforts to become just another way to make an impression. We focus on making an impact in your bottom line. Social media activity will be a crucial part of our SEO effort.


Social MediaScope of Work

Our social media efforts focus on the following activities:

▪ Regular content production and sharing across social networks oriented around the following topics:

▪ Current events.▪ Trending topics.▪ Industry related conversations.

▪ Interacting with followers / fans / friends.▪ Monitoring and appropriately responding to negative

content (complaints / spam / etc). ▪ Seeking out social based PR opportunities.▪ Contest creation and management, as available.▪ Paid social advertising. ▪ Developing social partnerships with industry.▪ Generating social links for SEO benefits.


Social Media Case StudyTRUElinkswear.com

Problem:TRUE linkswear is a forward thinking golf shoe brand, which had never been able to generate meaningful revenue from its Facebook audience.

Solution:Our social media managers came up with a creative concept that emphasized their product’s industry leading comfort. By using a coordinated launch across all social media outlets, web properties, and email, we were confident it would get the attention it deserved.Results:The TRUE linkswear inaugural contest generated $3,900 in revenue at a cost of $875. The contest also led to 240 new email subscriptions, 1,200 new likes, and over 120 product reviews which can be redistributed through other marketing channels. The campaign proved successful in profitability, likes, and opportunities for ongoing engagement.


Email MarketingIntroduction

The core objective for any Coalition project is to drive amazing ROI. Email marketing is a great way to amplify the effectiveness of the work we do in driving new traffic and conversions to your website.

Email marketing gives you the opportunity to go out and get your customers’ attention with new promotions, new products, and helpful insights into your industry. Effective email marketing campaigns take a one time buyer (or visitor) and increase their lifetime value to your company.


Email MarketingScope of Work

Our email marketing efforts include:

▪ Integration with selected email marketing services, such as MailChimp, Constant Contact, Aweber, or iContact.

▪ Setup of on site subscription forms and opportunities. ▪ Creation of email marketing templates that can be used

for ongoing communication with your clients. Standard email template designs include 1 wireframe, with 1 round of revision, followed by 1 mockup with 1 round of revision.

▪ Strategy review and creation of calendar of email blasts correlated to various company events or holidays.

▪ Optimization of existing templates, email subscription lists, and strategies, based on effectiveness of work.

▪ Campaigns to drive increased email sign ups among various customer groups.


Email Marketing Case StudyVitalyte.com

Problem:Vitalyte had a large, loyal, consumer base that tended to purchase at longer intervals and often only purchased one product that they were familiar with. Vitalyte wanted to ensure they were maximizing the value of every opportunity and had failed to address email marketing. Solution:The CT design team worked with our marketing consultants to design and build several email templates for use in conjunction with different promotions. We also helped to formulate strategies to get existing consumers to opt into an email marketing list. Results:Vitalyte’s original investment on Coalition services was $5,400 for site design changes, email templates, and management of the email campaigns and promotions. Over the past twelve months, that investment has generated nearly $42,000 in product sales.


Retainer ServicesIntroduction

Many of our clients would rather avoid the headache and expense presented by staffing an in house technical team. Often they turn to Coalition to provide the talent needed to effectively manage, maintain, and market their website.

We’ve created a retainer program that allows you to turn to us for a wide variety of services. It offers several key benefits that you won’t get from other agencies or an internal team:

▪ Quick response time. Most work requested under a retainer can be completed within two weeks. Occasionally, we can address more urgent needs on the same day.

▪ Specialization. Its hard to find employees or contractors that are good at everything. That’s why Coalition staffs a diverse team of professionals in a number of industries. Retainers give you access to their capabilities on an as needed basis.

▪ Cost effective. Retainers are billed on an as needed basis. Rather than having monthly salaries or a recurring charge, Coalition only debits your account when the previous retainer balance is depleted.


Retainer Services

Retainers are an effective way to harness Coalition’s full capabilities. Because our company offers the best talent in a variety of skillsets, you can turn to us to handle everything from graphic design to new development projects.

Unlike traditional retainers, ours are not billed monthly and balances are only renewed when needed.

Work performed under the retainer will be billed at the following hourly rates:


Service Rate Per HourHTML and CSS $110Graphic Design $90Javascript and frameworks $110Content Writing & Editing $75Social Media Management $75SEO Technicians $75SEO Manager $200Programming (PHP, etc) $150Web Development Manager $200Facebook App Development $125Quality Assurance & Data Entry

$60

Digital Strategists $90

Our Approach Why do our clients rave about our design and development work?

World-class marketing workFew agencies can match the caliber of integrated approach marketing strategies that Coalition brings to the table. We’ve assembled a diverse group of experts to help analyze, advise, and implement a successful campaign on your behalf. From cutting edge SEO, to PPC, to social media, or mobile engagement, Coalition’s holistic approach is unrivaled.

Close partnership with your businessWe take the time to REALLY understand your products & services, business model, sales pitches, company history, experience, and will build a relationship with you and your team. We then apply our knowledge of website design & marketing to help you create your ideal online strategy to maximize revenues.

Amazing website designOur team, consisting of 24 experts, makes web development painless. We have a very talented group of website designers, graphic designers, usability experts, and programmers. Everyone has been hand-picked by our CEO, who is a fully capable web designer, programmer & SEO manager himself.

Conversion optimizationConversion optimization refers to the techniques we use to make a higher number of people take a desirable action while on your web page. Whether it’s a purchase, a share, phone call, or sign up, your online presence should be motivating your visitors to become your loyal customers. Our team is dedicated to delivering these results to you.


Client Testimonials What are people saying about Coalition?

Google Apps Marketplace 23 Reviews“I needed help getting my business on the first page of Google with 10 competitive keywords. The staff was friendly and they got me on the first page and in good position for all of my keywords. They also suggested a couple of others that I should compete with, thankfully they did because those keywords are getting me more traffic and business! Thanks guys!!” – Rebecca Smith


Yelp 15 Reviews"We have used Coalition Technologies on several web design and search engine optimization projects and have always had great experiences. Thank you!“ – Chris Lohman

BigCommerce Experts 19 Reviews“The team over at Coalition Technologies did a great job designing and building our website. Everything looks great and they are super professional. I would recommend their services to anyone who would like to have an ecommerce store.” - Hopkins AG

Linkedin 57 Endorsements“I have referred many of my clients to Joel at Coalition Technologies. The feedback has been great every time. I appreciate that Coalition Technologies can handle more sophisticated projects like Adwords management, app creation, and custom web design which are essential these days.” – Nick Fitzer, Zillow.com

Client Comments

“Coalition came highly recommended by multiple other trusted business partners and we have not been disappointed.”Maikel M., PromaxNutrition.com

“Our experience with Coalition has been extremely positive. The work they have done for the design and development on our website is extraordinary.”Bryan B., MirabellaBeauty.com

”I usually don't get that excited about services that I've had, but I can honestly say that CT did a SIX star job on my website. I had used three different web developers previously and none of them knew the first thing about SEO and did a poor job of building my website, let alone promoting it. CT completely rebuilt my website from scratch and made it run exactly as I had envisioned it.” Kenny K. CoastMedicalService.com


Timeline and Pricing


Timeline & PricingSEO & Marketing

Search Engine Optimization:$SEO per month for twelve months. Budgets are scalable based on your needs.

PPC Campaign: $599 one time setup then 20% of total spend per month with Google or Bing. $PPC recommended spend per month.

Social Media Marketing:Dedicated social media management (focusing more on customer engagement) available for $SOCIAL per month.

Email Marketing:$875 for the design and development of a single email template. $EMAIL per month, for a recommended #BLASTS email blasts per month.

Retainer:$RETAINER recommended for maintenance, design, and technical development work not covered by other services.

Our marketing teams are prepared to begin on your project immediately.


The Coalition Commitment


Our Commitment Guaranteed Responsiveness: We pride ourselves on our response times. You can call us directly or send us an email. Either way, you get direct access to us so that we can start working for you.

We Work Hard to Understand Your Needs: We take the time to understand what you need done. This eliminates the back-and-forth communication marketing companies put their clients through. We get the job done right the first time by understanding your needs.

Better Value: We build our business not by being the cheapest, but by providing the best value. Coalition is one of a select group of design firms that also employs world class marketers. Combining the two skillsets ensures your site will reach more people, and sell more effectively.

Long Term - Relationship Focused: We are interested in obtaining clients for life. We want our clients to rave about the service they receive from Coalition, so we make customer service our top priority.


Thank You We appreciate your time and consideration. If you have further questions, please call Your Name at Your Number. p: Your Numberf: [email protected]


Engineering

2 factor authentication presentation