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Media Studies=Learning about the media
Media Studies
Media Studies students can:
Research Deconstruct Analyse Discuss Plan Create and Produce Evaluate
Tools to analyse Media texts= The Four Key Concepts Language Institution Audience Representation
Language What type of
media is this? How do you
know?
Language
What kind of media is this?
How do you know?
Language = Codes and Conventions Media texts follow the same rules
depending on what kind of media platform they use.
Magazines follow the rules of Print. Layout Colour Image Text
These rules are called the codes and conventions. They make it easy to understand what kind of media text you are looking at.
TV Codes and Conventions
Television uses these codes and conventions.
Moving Image – camera shots, camera movements
Sound – music and dialogue Graphics – station logo, title graphics,
credits Genre – what type of TV programme is it
(film, drama, news programme) Narrative – what happens in the programme
Code and Conventions
Each media text uses different codes and conventions which the audience learn to recognise and understand.
Media students know what those codes and conventions are.
Media students are able to talk about Language (codes and conventions) to help them analyse any media text.
Institution
This is who makes the Media texts. The institution can be a large company like Warner Bros. Pictures or a small company like Working Title.
Audience
People who listen, watch, read or use media texts are called the audience.
Audiences are grouped together by gender, age, how much money they earn and what they like.
Institutions work hard to make their media texts appeal to the right audience.
RepresentationThe way real life is presented on television, on the radio, in newspapers and magazines is known as Representation.Groups of people are represented in a certain light so that people begin to believe all people in that group are like that. This is called stereotyping.Places, gender, social class can also be represented.
Task
In pairs, look at the media text and talk about Language and Audience.
1.What type of media is it?2.What kind of media language does it
use?3.Who is the audience and how do you
know it would appeal to that group of people?