Youth identity case study

• Look at articles, news reports and social media relating to youth in the London riots. http:// www.guardian.co.uk/uk/2011/aug/09/london-riots-kids-parents-police -How were young people represented across these different resources? -Who constructed these representations and who is the intended audience? -Do they conform to dominant ideologies relating to youth? -How might different audience groups USE these resource (Uses and grats)

• Consider how different youth identities are constructed in the music videos for Lily Allen’s ‘Hard out here’, Avril Lavigne’s ‘Hello Kitty’ and Taylor Swift’s ‘Shake it off’. - How do youth audiences respond to these constructions of identity? -What do they use to respond? -How do majority or dominant groups respond and through which formats? – find examples.-Who are the Producers and why might they be constructing these identities?

• What did Eric Schmidt say about the future of youth identity? Where was this reported and who was it written for?

• Look at trailers for: Glue, Misfits and Hollyoaks. -What youth identities are constructed?-How are youth identities constructed (mise en scene, dialogue, narrative examples)? -Do they conform to dominant ideologies?

• Look at the scheduling and selection of programmes on E4 and BBC3. -How do these represent youth? -Who are the Producers (are any written or presented by young people therefore having some influence over their own construction of youth identity?) -Do they conform to or challenge stereotypes? -Do they use new and digital media to engage youth audiences?

• Listen to BBC4 media podcast on BBC3 – “BBC plans for the future of BBC3, Press regulation panel” 10/12/14 http:// www.bbc.co.uk/podcasts/series/media .- What changes are planned for the broadcast of BBC3? -Who is making this decision and how does it connect to Hegemony/Marxism? -Why are they making these changes? -What does this suggest about the BBC’s relationship with youth audiences?

• How are youths represented in TV advertising? https://www.youtube.com/watch?v=PPsMfW1LO0E -Find some examples from – washing powder, bread, sofa adverts and spot creams etc. -Who is the product targeted at and how are youth identities constructed? -Do they conform to or challenge stereotypes? Why do you think this is?