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When do you need a Elevator Pitch? When you are after the job of your dreams. When you want to position yourself or your company. Or when you need fundraisers to work out a concept or to do research. You get 40 seconds to make a brilliant impression. Use a metaphor that sticks and tell a story. The power of storytelling? Making up a story that sticks: fun to listen to, easy to remember and simple to re-tell.
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‘Your research as Elevator Pitch’NBIC Conference | 17 april 2013
Copywriter’s
luggage
What &
When?
The job of my dreams
1
Personal Branding
2
3Fundraisers
How powerfull is your Elevator Pitch?Who dares?
The gossip game Re-telling story
Abracadabr
a
Blablabla
Facts
Num
bers
How good is your memory?
The Elevator Pitch that ‘sticks’
1Sympathy
2
Curiosity
Stick with a metaphor
3
‘3 little piglets’Pursuasive presentation | Creativity | Storytelling
1
Part 1 – Persuasive Presentation
Lorre, Lee & Peep?
‘Behave normally, that’s silly enough’
Don’t act like herd animals
Be yourself!
Instead of just
another face in
the crowd.
‘Stay hungry, stay folish’
Use your own powerPersonal story | experience
Standing out = power
Your passion: playing act …
… real passion?
Adress as many senses as possible
What do we remember?
10% of what we hear (audio)
35% of what we see (visual)
55% of what we hear and see
Speak from the heart not from your memory
Power of communication
7% is language
38 % is tone of voice
56 % is body language
Power of words
In the spotlightsbusiness-related subject personal subject
2
CreativityFinding a metaphore
5% inspiration
95% perspiration
‘Logic will get you from A to Z’
‘Imagination will get you everywhere’
‘Out of the box’- thinkingYour way of developing ideas?
Walking
Showering
Sense of Wonder
?
And now?
Use a Sense of Wonder
The power of imagesLiteral meaning metaphorical meaning
BrainstormWhat does the metaphor mean?
1
2
3
4
45
6
Suitable Metaphor for your research
Brainstorm
Exercise 1: Flower association
Solution
Beeld 1
Beeld 2
Beeld 3
Beeld 4
Made to stick
Adhesive
tape
Plaster
Pritt-stickWallpaper
Glue gun
Brainstorm
Exercise 2: Chain association
Chain association
Beeld 1Beeld 2 Beeld 3 Beeld 4
Solution
3
Power of storytelling
Town crier: “Pass it on, pass it on”
S.U.C.C.E.S - strategy
Building stonesBlue print
K.I.S.S.-principleKeep It Simple, Stupid
S = Simple
1 main subject or theme3 examples| solutions| statements
U = Unexpected
An unexpected Approach
C = Concrete
Make your Message tangibleImages | Examples | Personal experiences
C = Credibel
Make your Message credible
Credible messageHonest story | Originality | Clear statements
E = Emotion
Focus on positive emotionsGood-will | Curiosity
Negative subjectsPositive twist | Sandwich Formula
S = Story
Tell a Story that sticksEasy to remember | Simple re-tell
5 Tips for Persuasive PresentationsBonus
1
Learning to make presentations takes time
Practice, practice, practiceimproves spontaneity | avoids play-acting
2
Dare to reflectObserve yourself in the mirror
3
4
Don’t expect too much of yourself
5
Guts, go-getting & persistence
Transform metaphor into a story
Individual Assignment
Your research as a Elevator Pitch
Metaphor / personal story
Solution / theme research
Examples / arguments (max. 3)
Metaphor / question
In the Spotlights: Who dares?
Race against time: 30 – 40 seconds3 to 5 testees
Do you feel larger than life?Stick with your Elevator Pitch
Questions?
Thank you for your kind attention!
