YO-CEyou’ll see the changes in life

Reason of starting this business

Pros and Cons of selling Yo-Ce?

Pros Cons-Affordable -’Luxury’ meal

-Simple -Spoil very quickly

-Trending

-Encourage more consumers

to take more breakfast.

location

Near SS15 Taylor’s

College

Taylor’s Uni Lakeside Campus

Market Analysis

Health issues in Malaysian population

(age 15-65) 2012

WHY?

CUSTOMERS

Potential competitors

Potential competitors

How we overcome it to be success?

Marketing strategies

Our cafe/ restaurant

Our product and service benefits

Main focus – yogurt

Contains many varieties of flavors

and toppings!

• Strawberry

• Blackcurrant

• Peach

• Original

• Chocolate

• Greek yogurts

• Kiwis

• Bananas

• Cranberries

• Raisins

• Granolas

Selling through social networks

Advertising? Promotion?

#YoCe4life?

Through events, sponsors and

charity!

And don’t

forget…...

#HASHTAGS

Pricing

Average price in Taylor’s

Lakeside? RM7

Average price in Yogurt

Cereal? Rm4.50!

A simple salad meal cost you rm7 but yogurt cereal

only cost rm4.50! WHAT ARE YOU

WAITING FOR!

Management

strategies

Why Partnerships?

Share cost together Affective Decision Making

Able to subsitute if someone Easy to set up the business

Is unable to work

Organisation Chart

Financial plan

Capital and Loans

RJ – RM40,000

Daniel Tiew – RM40,000

Daniel Chow – RM40,000

Harwinder Singh – RM40,000

Bank Loans – RM200,000

RM200,000+RM160,000 = RM360,000 Total Capital

Start up expenses

Rental – RM11,000

Machineries – RM40,000

Renovation – RM55,000

Cutleries and Utensils – RM5,000

Furnitures – RM 25,000

Advertising – RM8,000

Labors’ Salary – RM30,000

Ingredients – RM8,000

Petrol Fees – RM20,000

Electricity & Water Bills – RM 25,000

Maintenance Fees – RM15,000

Total Expenses - RM242,000

Total Capital – Total Expenses = RM360,000-RM242,000 = Leftover income.

Forecast sales and profits

Product Price Year 1 Year 2 Year 3

Yogurt Cereal RM4.50 S=RM 4.50 L= RM6 S=RM 4.50 L= RM6

Yogurt Salad RM5.00 S=RM 5.00 L= RM6.50 S=RM 5.00 L= RM6.50

Product Sales Year 1 Year 2 Year 3

Yogurt Cereal 8000 S=3000 L=6000 S=4000 L=6500

Yogurt Salad 5500 S=2400 L=2600 S=3000 L=4500

Revenue

Product Year 1 Revenue Year 2 Revenue Year 3 Revenue

Yogurt Cereal RM36,000 S=RM13,500

L=RM36,000

S=RM18,000

L=RM39,000

Yogurt Salad RM27,000 S=RM12,000

L=RM16,900

S=RM15,000

L=RM29,250

Total Year

Revenue

RM63,000 RM78,400 RM101,250

Budget Cost

Product Year 1 Year 2 Year 3

Yogurt Cereal RM15,000 RM22,000 RM25,000

Yogurt Salad RM13,750 RM13,000 RM18,750

Total Cost Price RM28,750 RM35,000 RM43,750

Total Year Revenue – Cost Price = PROFIT!

RM242,650 – RM102,500 = RM140,150

PROFIT DISTRIBUTION

TOTAL PROFIT = EXPENSES 60% + Shareholders 40% /4 person

SHAREHOLDERS – RJ

- DANIEL TIEW

- HARWINDER

- DANIEL CHOW

(RM140,150) (RM84,090) (RM56,060)

RM14,015Profit per person

earned

FINANCIAL PLAN

In the future….

References

Hollis, T. (2012). Part of a complete breakfast: Cereal characters of the baby boom era. Gainesville: University Press of Florida.

Moynihan, D., & Titley, B. (2012). Complete economics for Cambridge IGCSE and O-level(2nd ed.). Oxford: Oxford University Press.

Frozen yogurt brand opens new shop with plans to expand its reach - Community | The Star Online. (n.d.). Retrieved November 13, 2014, from http://www.thestar.com.my/News/Community/2014/03/06/More-sweet-treats-for-all-Frozen-yogurt-brand-opens-new-shop-with-plans-to-expand-its-reach/

The Best Breakfast for You. (n.d.). Retrieved November 13, 2014, from http://www.shape.com/healthy-eating/diet-tips/best-breakfast-you/slide/5

Yogurt zing to the everyday Maggie Goreng - Nation | The Star Online. (n.d.). Retrieved November 13, 2014, from http://www.thestar.com.my/News/Nation/2014/04/13/Yogurt-zing-to-the-everyday-Maggie-Goreng/