MUSIC in YOUR HEART |

TA Music class teachers

TA Teenagers

Current music class curriculum is BORING FOR EVERYONE

There is LACK OF INTERESTING PROJECTS compared to other subjects

I don‘t have CAPACITIES to make classes more fun

Music class ISN‘T ABOUT THE MUSIC for me

Therefore I DON‘T PARTICIPATE much

I SHARE WHAT I LIKE to listen to with my friends, not with my teacher

I do follow my IDOLS

HEART VOLUME

INSIGHTS STRATEGY BIG IDEA SOLUTION DETAILS RESULTS

MUSIC in YOUR HEART |

JOIN THE PROJECT

INFLUENCE THE DECISION MAKERS

ENGAGE TEENAGERS

Convince to participate Entertain and evoke interest

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HEART VOLUME

INSIGHTS STRATEGY BIG IDEA SOLUTION DETAILS RESULTS

MUSIC in YOUR HEART |

( you can do it too )ENCOURAGING TEACHERS IN IMPROVING THE CONCEPT OF TEACHING

&ENCOURAGING STUDENTS TO LEARN WHAT THEY REALLY LOVE

ALL THIS THANKS TO THE PROJECT MUSIC IN YOUR HEART

HEART VOLUME

INSIGHTS STRATEGY BIG IDEA SOLUTION DETAILS RESULTS

MUSIC in YOUR HEART |

CONVINCE TEACHERS• Workshop in your heart

ENTERTAIN AND EVOKE STUDENTS INTEREST• School-radio and TV announcements• Surprise event• Individual engagement• Continual mass communication

o TV show on Óčkoo Self promotion and reportageso FB communication within the Óčko page

HEART VOLUME

INSIGHTS STRATEGY BIG IDEA SOLUTION DETAILS RESULTS

MUSIC in YOUR HEART |

WORKSHOP IN YOUR HEART – the main event

Persuasive fun/ experience workshop Project ambassadors (Ondřej Brzobohatý, Marta Jandová, etc.) as coachesInvitation by a direct e-mail (the only effective way)In all 14 regional capitals during first weeks of school

Agenda:Explanation of great benefits Experiencing the program methods from the student positionSinging with the stars, making videos and pictures (shared on FB)Entertaining evening program

Results:Teachers are entertained Convinced about the pros of the programEnthusiastic about getting startedOutcome material sent as a teaser to the others250 music teachers (from 2500 addressed schools)

HEART VOLUME

INSIGHTS STRATEGY BIG IDEA SOLUTION DETAILS RESULTS

MUSIC in YOUR HEART |

SCHOOL-INTERCOM LAUNCHING ANNOUNCEMENT

Celebrity ambassadors promote the Music in your Heart projectusing school-intercom during classes

FULL-YEAR SCHOOL TV ANNOUNCEMENTS

Supportive and maintenance roleShowing the progress of other schoolsProviding short news

Results:100% reachBuilding awareness among studentsGalvanize students about the projectTraffic to the FB site Dialogue with their music teachersConvincing hesitative teachers

HEART VOLUME

INSIGHTS STRATEGY BIG IDEA SOLUTION DETAILS RESULTS

MUSIC in YOUR HEART |

SURPRISE EVENT

School evacuation drillAfter whole school is gathered outside the „party“ starts with FLASHMOBStudents directly connected in the performance. Project ambassadors are present as wellPulling students into the actionJamming singing and promoting the project

Results:Prove that the project is funStrengthen interest among studentsCreating buzz (by media coverage, viral video, pics shared by students)… and attracting more schools and teachers joining the project

HEART VOLUME

INSIGHTS STRATEGY BIG IDEA SOLUTION DETAILS RESULTS

MUSIC in YOUR HEART |

INDIVIDUAL ENGAGEMENT

Using Social Media Monitoring Tool to comment shared pop videosBy the name of the IDOL Encouraging teenagers to actively perform music

Results:Engagement of teenagersPromotion of the project by it‘s ambassadorsHigh relevance and reachBig buzz thanks to the comment

HEART VOLUME

INSIGHTS STRATEGY BIG IDEA SOLUTION DETAILS RESULTS

MUSIC in YOUR HEART |

RESULTS

AT LEAST 250 UPLOADED VIDEOS

BETTER PERCEPTION OF MUSIC CLASSES

PASSIVE LISTENERS BECAME ACTIVE PERFORMERS

INSIGHTS STRATEGY BIG IDEA SOLUTION DETAILS RESULTS

HEART VOLUME

MUSIC in YOUR HEART |

SUMMARY

HEART VOLUME

ConvincedMusic Teachers

Galvanized Students

Project Music In Your

Heart1.Workshop

2.

Entertaining activities

We can DO it TOO !

3.4.

5.

Good Idea! We want change!

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