GM322

SECTION B: INSTITUTIONS AND

AUDIENCES

CASE STUDY 4

PRODUCTION - Color Force (For all 4)

Production began September in 2013 and was released in 2015

THE HUNGER GAMES: MOCKINGJAY P.2HTTPS://WWW.YOUTUBE.COM/WATCH?V=N-7K_OJSDCQ

The film had a production budget of $160 million with a further $55 million spent on promotion and poster advertisements, and $13.9 million in television advertisements.

Filming was completed in America and Germany.

The campaign for the final film was a yearlong process – high exposure. How was it marketed?

Marketing: 100 days poster = ‘#Mockingjay’ trending worldwide. Above or below?

Poster had a poor reception in Israel = poor viewing figures for film.

Film premiere - Yahoo live stream. Why? Effect?

DISTRIBUTIONLIONSGATE (FOR ALL 4)

It is the only film in the series widely released in 3D

DISTRIBUTION

The film was released in the Dolby Vision format in some Dolby Cinemas – a first for Lionsgate (Atmospheric lighting, surround sound)

DVD release in 2016/Box set release Christmas 2015

The film did not reach profit expectations. Grossed a total of $653.4 million: worldwide opening made $247.2 million.

EXHIBITION

It is the lowest grossing film of the Hunger Games series – Why? (HINT Book)

The Hunger Games Exhibition in San Francisco –“Behind the scenes, iconic costumes, props, and set recreations that highlight the wizardry…High-tech, hands-on interactivity.”

The Hunger Games Auction - May 2016

WELCOME TO…

MEDIA STUDIES STYLE!

£0

££ PRICELESS ££KNOWING I AM THE KING OF KNOWLEDGE

£££££SUPER YUMMY CHOCOLATE BUTTONS

Who are the Hollywood ‘Big 6’?

Walt Disney PicturesMGMSonyParamountPixarWarner Brothers

Walt Disney PicturesUniversalSonyParamount20th Century FoxWarner Brothers

DisneyEpcotUniversalMGMSea WorldDiscovery Cove

THIS FILM PREMIERED AS 4DX IN SELECTED

COUNTRIESIron Man 3Hunger Games:

Mockingjay Part 2Twilight

*Extra point to be awarded for this question*

THE PROMOTION AND SALE OF A PRODUCT(S) WITHIN

FILMS IS KNOWN ASA very good ideaVertical

IntegrationSynergy

WHAT IS HORIZONTAL INTEGRATION?

A new style of dance

A production company that has complete ownership increasing their brand identity

A production company that expands into other areas of one industry.

WHAT IS THE ROLE OF THE PRODUCER?

To raise funding, financing, develop a story, finalise a script, arrange distributors and hire key personnel

A Hollywood-made film with major starts, big budgets and big hype.

To make key decisions on the final product about sound, lighting, casting and performance.

SHIFTY WAS MADE IN 18 DAYS. WHO HELPED WITH

THE BUDGET?The microwave scheme of the UK Film Council: budget of £180,000.

The microwave scheme of the UK Film Council: budget of £100,000.

The director of the film

CURZON CINEMAS ARE A CHAIN OF CINEMAS BASED IN THE UNITED KINGDOM.

WHAT SORT OF CHAIN IS IT?A chain made of metal

The leading independent cinema chain

An independent cinema chain that uses high quality 3D screens

BELOW THE LINE MARKETING

Is very subtle and creates social interaction to gain more exposure

Is very direct and the easiest way to communicate to an audience

Is very subtle and only used in America

*Extra point to be awarded for this question*

Digital filmmaking allows companies to…

Only create digital copies on DVD’s/Blu Rays

Secure A list celebrities within their films

Distribute films at a lower cost and produce films with a quick turnover

WHAT FILM PROVIDED FANS WITH A YAHOO LINK TO

WATCH A LIVE STREAM OF THE PREMIERE? Hunger Games:

Mockingjay Part 2Iron Man 3 What’s Yahoo?

WHAT ARE THE TWO MAIN CASE STUDIES?

Iron Man 3 & Kidulthood

Iron Man 3 & Shifty

Whatever I feel like writing in the exam

Either complete this question: Evaluate the role of digital technologies in the marketing

and consumption of products in the media area you have studied.

Or answer a second question: “Media products are dominated by global institutions

which sell their products and services to national audiences.” To what extend do you agree with this

statement?

Remember: What are they NOT asking?

OVER TO YOU!