1. YASH RAJ FILMS. Yash Raj Films was started in 1973 by Yash Chopra who previously worked in his brother's production company. YRF was launched with the movie Daag: A Poem of Love and since then has produced, directed and distributed many movies. The most recent movie which has been released by YRF is called Gunday and they have at least 7 which are to be released later in 2014. In 2004, the Hollywood Reporter placed Yash Raj Films at number 27 in a survey of the "Biggest Film Distribution Houses" in the world; it is also India's biggest production company as of 2006. It not only distributes it's own movies but also movies produced by other companies, popular examples are Kuch Kuch Hota Hai, Dhoom etc. YRF is also involved in various other projects including; YRF Entertainment, Yash Raj Music, Yash Raj Studio - Mumbai, YRF Movie Merchandise, Yomics World etc. They also have a production house solely dedicated towards providing a platform to young talent as well as innovative marketing called Y-Films. They also have their own post-production facilities which make it one of the most coveted creative houses in India. With its ever-growing film catalogue, the studio was confronted with the challenge of increasing archival of films, which were being stored on a variety of devices, including servers, tape drives, and HDDs. The studio was looking for a solution that ensured robust archival of films and ensured data protection, as loss of any film footage meant enormous cost to the company and detrimental impact on distributors and audience. Today, the studios films are archived at single location and it has the flexibility to access and use its archived catalogue of films for a range of media projects across platforms. Now with the release of Dhoom 3, YRF have taken a stance to combat piracy with the decision of not having any physical reels of the movie. Exhibitors which wanted to show the movie had to make the necessary technology shift. Dhoom 3 released on the digital and UFO digital cinemas which helped prevent piracy to a very large extent. Even if one managed to cheat, the prints are watermarked and fingerprinted. Making it easier to trace. YRF is now also in a partnership with IMAX corp making Dhoom 3 the first Bollywood movie to be screened on IMAX. According to the companies multi-picture agreement YRF has two more movies which are to be released in IMAX including Paani. Fatima Masud.