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Text of Yahoo

    • YAHOO!


  • Yahoo! was founded by Jerry Yang and David Filo who were the candidates of Stanfords Electrical Engineering program in January 1994 and was incorporated on March 1, 1995.
  • The name Yahoo! is an acronym for Yet Another Hierarchical Officious Oracle,but Filo and Yang insist they selected the name because they liked the general definition of a yahoo: rude, unsophisticated, uncouth.
  • On January 13, 2009, Yahoo! appointed Carol Bartz, former executive chairperson of Autodesk, as its new chief executive officer and a member of the board of director.

3. Yahoo! Background

  • Yahoo! an American public corporation with headquarters in Sunnyvale California, that provides Internet services worldwide.
  • Yahoo! Inc. got its start in 1994 as the hobby of two Stanford University students who were writing their doctoral dissertations.
  • They created a Web site of their own that linked Internet users to Yang's and Filo's favorite places in cyberspace where their site was called Jerry's Guide to the World Wide Web.


  • Now,the company is best known for its web portal, search engine(Yahoo! Search), Yahoo! Directory,Yahoo! Mail,Yahoo! News,advertising, online mapping (Yahoo! Maps), video sharing (Yahoo! Video), and social media websites and services.

5. CORE BUSINESS of Yahoo!

  • Advertising: About 88% of total revenues for the fiscal year 2009 came from marketing services. The largest segment of it comes from search advertising, where advertisers bid for search terms to display their ads on the search results, on average Yahoo! makes 2.5 cents to 3 cents from each search. With the new search advertising system "Panama" Yahoo! aims to increase revenue generated from search.
  • Mobile Sevices:Yahoo! Mobile offers services for on-the-go messaging, such as email, instant messaging and mobile blogging; information services, search and alerts; entertainment, ring tones, and Yahoo! Photos for camera phones.


  • Commerce :Yahoo! offers commerce services such as Yahoo! Shopping, Yahoo! Autos, Yahoo! Real Estate and Yahoo! Travel, which enables users to gather relevant information and make commercial transactions and purchases online. In addition, Yahoo! offers an e-commerce platform called Yahoo! Merchant Solutions (also known as Yahoo! Store) and hosts more Top 500 internet retailers than any other hosted e-commerce solution.
  • Small business :The Small Business homepage as of August 2010.Yahoo! provides services such as Yahoo! Domains, Yahoo! Web Hosting, Yahoo! Merchant Solutions, Yahoo! Business Email and Yahoo! Store to small business owners and professionals allowing them to build their own online stores using Yahoo!'s tools.

7. Yahoo! Business model 8. 9. 10. IT application in yahoo!

  • Yahoo! Search indexed and cached the common HTML page formats, as well as several of the more popular file-types, such as PDF, Excel spreadsheets, PowerPoint, Word documents, RSS/XML and plain text files.
  • Flash Player compatible SWF was use in theYahoo Site Builder.

11. Success stories of yahoo!

  • The two founders of Yahoo!, David Filo and Jerry Yang, Ph.D. candidates in Electrical Engineering at Stanford University, started their student hobby in a campus trailer in February 1994 as a way to keep track of their personal interests on the Internet
  • Eventually, Jerry and David's lists became too long and unwieldy, and they broke them out into categories, then subcategories and thus the core concept behind Yahoo! was born.


  • The Web site started out as "Jerry and David's Guide to the World Wide Web" but eventually received a new moniker with the help of a dictionary.
  • Before long, hundreds of people were accessing their guide from well beyond the Stanford trailer and Yahoo! celebrated its first million-hit day in the fall of 1994, translating to almost 100,000 unique visitors.
  • In April 1995, Sequoia Capital agreed to fund Yahoo! with an initial investment of nearly $2 million.


  • Realizing the new company had the potential to grow quickly, Jerry and David began to shop for a management team then they hired Tim Koogle, a veteran of Motorola and an alumnus of the Stanford engineering department, as chief executive officer and Jeffrey Mallett, founder of Novell's WordPerfect consumer division, as chief operating officer.
  • They secured a second round of funding in the Fall 1995 from investors Reuters Ltd. and Softbank. Yahoo! launched a highly-successful IPO in April 1996 with a total of 49 employees.
  • Now, almost fifteen years later, Yahoo! continues to grow its talent and audience with 13,200 Yahoos (employees) and more than 600 million unique visitors.

14. Lesson Learned

  • Cooperation will actually generate a great output. Just like Filo and Yang colaborate and produce Yahoo.
  • We must have the knowledge so that we will easily trace which path that have potential to develop our business.
  • We must try to invent something that can help our life and the same time can contribute to the others.