Genesis of the Idea

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Assumption of Customer PainPeople were even more

frustrated with parking at big

events.

Parking is a pain! People want a

guaranteed parking spot.

People DO want a guaranteed spot & would

reserve online.

200+ customers Bigger Pain

PIVOT!

80% positive response

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Assumption of Customer PainPeople were even more

frustrated with parking at big

events.

Parking is a pain! People want a

guaranteed parking spot.

People DO want a guaranteed spot & would

reserve online.

200+ customers Bigger Pain

People will pay extra to have a

great, guaranteed parking spot.

People will not only pay more,

they will pay a lot more! ($9+)

Validated!

Surveyed 75+ Customers

PIVOT!

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8

Customer Survey/Validation

• How much more would you be willing to pay to have a guaranteed close parking spot in the arena's lot or near the arena?– On average- $9.33– Max of $27.00

Assumption of PainPeople were even more

frustrated with parking at big

events.

Parking is a pain! People want a

guaranteed parking spot.

People DO want a guaranteed spot & would

reserve online.

200+ customers Bigger Pain

People will pay extra to have a

great, guaranteed parking spot.

People will not only pay more,

they will pay a lot more! ($9+)

Validated!

Surveyed 75+ Customers

People who have extra spaces will post spots and make money.

It is difficult to get a mass number of

people to post enough parking

spots.

We needed to find a new solution.

30+ People

PIVOT!

PIVOT!

Expert Validation

• Tom Lombardi and Greg Bessoni– Online parking reservation experts

Partnered with me and

put up capital.

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New AssumptionsParking lots will

post spots online so that people

can reserve them.

Yes! Lots have been looking for ways to increase revenue and fill

up lots.

30+ Parking Lots Bigger Pain

Electronic payments in

advance through an online

reservation system.

Validated!

30+ Parking Lots

20% of cash goes missing.

Loved it! Would pay about 15% of

posted price.

75% positive response

Industry Validation

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MVP ValidationEasier ways to post parking &

track reservations.

Started with a very basic

reservation system.

All Pro Parking (30 lots)

30+ person focus group Search process

was too hard. Wanted mobile

site as well.

Fixed search, cleaned up site,

mobile site in the works.

Made it even easier to post

and track parking.

All Pro Parking’s

Customers

With no marketing-

50 reservations in just a few

months.

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Our Model

$5 Reservation Fee

15% of Price Paid

XoomPark

We estimate being able to collect about $8 per reservation

Go to Market Strategy & ValidationTalked to Tom

Lombardi, industry expert.

Lots located throughout Florida and in Dallas,TX

Lots located all over West Coast and Texas

Parking lots in all 50 states

Over 250 lots throughout Eastern US.

25+ years experience

Go to Market Strategy & Validation

Tom and Greg’s Affilate Networks

3,000 Affiliates

Go to Market Strategy & Validation

Customer’s recommendations

for the future

Focus group of

30+ people

Market Size

$8.2 Billion USA Parking Industry

$4.5 Billion Parking Facility/Management

$1.4 Billion Event Parking

$240,000 Buffalo and Atlanta

TAMSAMTarget

Market

Apex

Competitors

Usability

Reliability

Low High

High

Low

Parkwhiz

ParkingCarma

GottaPark

ClickandPark

Revenue Projections

Year 1 Year 2 Year 3 Year 4$0$2$4$6$8

$10$12$14$16$18$20

Revenue

Revenue in Mil-lions

70% Gross Profit Margin

• 2 Partners• 30+ Parking lots• 50+ Reservations• Working Website

• Validated Revenue Model