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Creative and Media: Level 2 Higher Diploma Unit 5: Campaign

5.1.2 Poster analysis

Student Bookpp 142–51

Poster analysis

On your own or in a small group:

1) choose three or four campaign posters from the examples your teacher has given you

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Poster 1

Poster 2 Poster 3

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2) identify the main message of each campaign poster

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Poster 1

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Creative and Media: Level 2 Higher Diploma Unit 5: Campaign

The message of this advert is that children under 16 years should be aware of the NSPCC and that they can help you if anything happens to you. The NSPCC want to help end cruelty to children and make sure that every child is being listened to.

The message of this advertisement is to show that smoking is bad for you and that the NHS can help you quit smoking even if you have been hooked to cigarettes for a long time.

The message that this poster is giving out is that if you drink and then drive you may be in an accident and you should think before you drink and drive.

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Poster 2

Poster 3

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3) Identify the target audience for each poster

Poster 1: The target audience for this poster is children under 16 years or age

Poster 2: The target audience for this poster is people of any age that are addicted to cigarettes and they want to quit.

Poster 3: The target audience for this poster is people that often think about or do drink and drive.

4) Decide whether or not you think the poster is effective in getting its message across.

Think carefully about each poster and use your research skills to produce a report that you will present to the rest of the class. You could present your report as a PowerPoint presentation, a verbal report, a video or audio programme or a website.

Poster 1: I think that this poster isn’t effective enough because it has too much writing on it and the colours are not bright so people wouldn’t like to look at this poster.

Poster 2: I think that this poster is really effective because the image of the man shows that he is hooked on cigarettes by showing us he is literally hooked on with an actual hooked. Also the small piece of text in the middle of the poster tells you that it doesn’t matter if you have been hooked on cigarettes for a very long time because the NHS Smokefree can help you get hooked of cigarettes.

Poster 3: I think that this poster is helpful because it shows that

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