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Assignment 3: Presentation by: Ezemdi Chikwendu Reginald Dockery Kimeasha Drysdale Anthony Lucas Nathaniel Wall Queshaon Wiliiams Full Sail University Strategic Business Management Instructor: Margaret Cox August 19, 2014 World Class Breed

World Class Breed A3 Discussion

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Why should we do this? This summary was established in an effort to examine the issues regarding the decline of the Nintendo and what can be done to improve the company’s sales. Nintendo at one point was the leading gaming system in the world. From the NES, to the Game Boy, Nintendo has always been innovative and successful. The New York Times stated that in 1989, Nintendo generated approximately $2.7 billion in video game and system sales, which put the company at 80 percent of the overall market. (Ramirez, 1989) In today’s market, Nintendo’s competitors have taken the lead in the overall market. The report will also provide a solution to the currently slumping sales acquired by Nintendo; the primary focus will be on what can be done to drive its sales and increase market share. We will implement a new console known as the N-Finity, which will be a sales driver for Nintendo What will it cost us to make? Currently manufacturing cost is approximately $180-$220 for each unit where as the product sells for $299.This price point does not include the marketing and advertising for the consoles. It also does not include other certain licensing that has to be paid for Wi-Fi, logo usage and built in software that Nintendo is responsible for paying out with each unit sold. Our financial development goal will be to keep manufacturing cost under $150 per unit. Based on Wii U initial sales of around 400,000 unit that will total of $60 million. Therefore if we are able to keep the retail cost at $299 per unit we can net a profit of just about $59 million with addition revenue steaming from the built application that can net a profit of up to $1.8 million. What benefits will our company receive? The benefits for the company are the reduced cost of producing the all-new “N-Finity” in comparison to the Nintendo Wii U. The Nintendo Company will also benefit from increased profits from the differences of the manufacturing cost of the Nintendo Wii U. The upgraded N-Finity console will raise the level of efficiency by implementing a new level of technology. Other benefits will be for the consumers of the upgraded console. This proposal will give renewed life to the Wii U. It will capture the attention of gamers and create competition in the marketplace against other game systems by making this product a quantifiable asset. We predict that this new console will raise the value by enhancing the pleasures and excitement of video game players around the world. What is the price per unit? Based on Wii U initial sales of around 400,000 unit that will total of $60 million. Therefore if we are able to keep the retail cost at $299 per unit What are your projected sales? Based on our projection we can net a profit of just about $59 million with addition revenue steaming from the built application that can net a profit of up to $1.8 million. What BIG thing is going to happen Year 1, Year 2, Year 3 Year 1,submit the proposal, Year 2,

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Page 1: World Class Breed A3 Discussion

Assignment 3: Presentation by: Ezemdi Chikwendu Reginald Dockery

Kimeasha DrysdaleAnthony Lucas

Nathaniel Wall Queshaon Wiliiams

Full Sail UniversityStrategic

Business Management Instructor:

Margaret CoxAugust 19, 2014

World Class Breed

Page 3: World Class Breed A3 Discussion

Why should we do this?

Image courtesy of- http://www.giantbomb.com/images/1300-1375913

Page 4: World Class Breed A3 Discussion

Why should we do this?

Image courtesy of- http://www.tom3d4.com/storage/premium-models/wii-u-controller/main-images/Console%20Back.jpg

Page 6: World Class Breed A3 Discussion

What benefits will our company receive?

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Page 9: World Class Breed A3 Discussion

Year 1

Page 10: World Class Breed A3 Discussion

What big thing is going to happen year 2?

Image courtesy of- [URL=http://media.photobucket.com/user/blat1000/media/Nintendo.jpg.html][IMG]http://i1214.photobucket.com/albums/cc497/blat1000/Nintendo.jpg[/IMG][/URL]

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Year 3

Page 12: World Class Breed A3 Discussion

References

slide 2: Image courtesy of- [URL=http://media.photobucket.com/user/homer2323/media/wiinew.jpg.html][IMG]http://i311.photobucket.com/albums/kk463/homer2323/wiinew.jpg[/IMG][/URL]

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Slide 4: Image courtesy of- http://www.tom3d4.com/storage/premium-models/wii-u-controller/main-images/Console%20Back.jpg

slide 5- Nintendo: Image courtesy of- [URL=http://media.photobucket.com/user/Perculsion/media/268809.jpg.html][IMG]http://i968.photobucket.com/albums/ae162/Perculsion/268809.jpg[/IMG][/URL]

slide 6: Image courtesy of -Image courtesy of- pFXM5NXyBYEYROQM.medium

slide 7: Image courtesy of- [URL=http://media.photobucket.com/user/dodgevlper2008/media/nintendowii.jpg.html][IMG]http://i301.photobucket.com/albums/nn50/dodgevlper2008/nintendowii.jpg[/IMG][/URL]

slide 8: Image courtesy of - [URL=http://media.photobucket.com/user/xaviermcandrew71/media/Link-between-video-games-and-violence-remains-controversial_zps9e74b7ec.jpg.html][IMG]http://i1318.photobucket.com/albums/t642/xaviermcandrew71/Link-between-video-games-and-violence-remains-controversial_zps9e74b7ec.jpg[/IMG][/URL]

slide 10 Image courtesy of- [URL=http://media.photobucket.com/user/blat1000/media/Nintendo.jpg.html][IMG]http://i1214.photobucket.com/albums/cc497/blat1000/Nintendo.jpg[/IMG][/URL]