Workshop Social Media Marketing

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Workshop, together with Richard Vodd as part of the Staff Training Week of Fontys International Office in Venlo.

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  • 1. Workshop7:Social Media MarketingNovember 9, 2011 Pierre Gorissen / Richard Vodd Fontys University of Applied Sciences

2. What are we going to do?

  • Introductions
  • Social Media
  • Marketing (old and new)
  • How do universities use Social Media?
  • How to develop a Social Media Strategy
  • Wrap-up (15:00)

3. Who are we?

  • Pierre Gorissen
    • http://ictoblog.nl/(in Dutch)
    • https://twitter.com/PeterMcAllister
    • http://www.linkedin.com/in/pierregorissen
    • http://www.youtube.com/PiAir
    • http://www.flickr.com/photos/piair/
    • http://www.facebook.com/pierre.gorissen
    • http://gplus.to/pierregorissen

4. Who are we?

  • Richard Vodd
    • http://twitter.com/Richard013
    • http://www.linkedin.com/in/richardvodde
    • http://fhrmp013.blogspot.com/
    • http://www.facebook.com/rvodde

5. Who are you? 6. Social Media " a group of Internet-based applications that build on the ideological and technological foundations ofWeb 2.0, and that allow the creation and exchange ofuser-generated content ." Kaplan, Andreas M.; Michael Haenlein (2010) 7. http://www.youtube.com/watch?v=QSQrNUrGFr0 8. Does size matter? http://edudemic.com/2011/05/social-networks/ 9. http://www.flickr.com/photos/briansolis/2735401175/ 10. MarketingOld versus New 11. http://www.youtube.com/watch?v=ypmfs3z8esI 12. How does this video make you feel? 13. Facts

  • Your / our customers have changed!
  • Theyuse social media
    • To find information
    • To ask questions
    • To talk about
    • To complain
    • about you / your organisation!

14. Question(s): What does the world say about your institution? Did you know that? What are you going to do about it now you know? 15. How do Universities use Social Media? 16. Using Social Media

  • Gather and share information
  • Showcase student and faculty work
  • Create a dialogue with/through students
  • Provide a platform to broadcast events
  • Emergency notification
  • Contact with alumni
  • Webcare

17. Gather and share information 18. Produce, not just promote 19. Showcase student and faculty work 20. Create a dialogue 21. Provide a platform to broadcast events 22. Emergency notification 23. Contact with Alumni

  • Help alumni find jobs
  • Connect to them for fundraising
  • Let them spread information
  • Promote alumni networks and content

24. Contact with Alumni 25. Webcare 26. Building a strategy 1/2

  • Who is your target group?
  • Where are they now?
  • What is your current image?
  • What value can you add?
  • What is your budget?
  • How do you track social media?

27. Building a strategy 2/2

  • Set up your presence
  • Set up a publishing structure
  • Engage (communicate)
  • Call to Action
  • Measure results
  • Re-adjust your efforts
  • Measure ROI

28. Wrap-up What areyougoing to do when you get back at your university? 29. Thank you for your active participation!

  • Richard Vodd -[email_address]
  • Pierre Gorissen -[email_address]