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GROW YOUR RESEARCH IMPACT THROUGH SOCIAL MEDIA JOYCE SEITZINGER RMIT RESEARCH OFFICE DECEMBER 2015
JOYCE SEITZINGER
• Founder Academic Tribe • Education Technologist • Learning Designer • Digital Coach • Researcher
• @catspyjamasnz • Slideshare.net/catspyjamas
SCHEDULE 9.30 -‐ 10.45 Part 1: In the first morning session we will work to build or complete your Google Scholar, ResearchGate and Academia.edu profiles. We will explore the funcDonaliDes in these plaEorms and answer any quesDons you may have. 10.45 -‐ 11.00 Morning break 11. 00 -‐ 12.45 Part 2: In the second part of the morning we will work with TwiKer, LinkedIn and other common social networking, communicaDon and collaboraDon tools. We will visit popular research communiDes on these plaEorms, and explore how you can use them in your research pracDce.
SCHEDULE 12.45-‐1.15 Lunch 1.15 -‐ 3.00 Part 3: ANer lunch, we will look at the different forms in which people share their research and you will work on preparing an artefact based on your research that is ready to share via social media. 3.00-‐3.15 ANernoon break 3.15 -‐ 4.30 Part 4: In the last session of the day, we will look at curaDon tools & strategies that can help minimise informaDon overload, as well as other management and scheduling apps. We will also help you to set up a personal social media strategy that supports your work.
MAKE THE MOST OF THIS DAY
• Be open • Try things / Break things • Share often • Ask questions • Help each other • Share your screens • Be prepared for change • Walk around, stretch, drink water
INTRO: YOUR BIO IN 160 CHARACTERS
WHY DO ACADEMICS USE SOCIAL MEDIA?
• Write on post-its as many reasons as you can think of
• 1 core idea per post-it • 5-7 words per post-it
• Collect on the wall
• Group by themes
PART 1: YOUR PROFILE
WHERE DO YOU LIVE ONLINE?
WHERE DO YOU LIVE ONLINE?
WHAT’S YOUR STORY?
Dr. Pat Thomson, an expert and prolific blogger on academic practice and academic identity, shares the following: I think about the academic profile as a narrative. It is a narrative of the scholar we are and the scholar want to be. Put more simply, an academic profile is a story we tell to ourselves and to other people and organisations. Our profile story focuses on the kinds of scholarly work we have done, can do and hope to do in the future. It signals the particular scholarly interests we have, what we stand for and what we think is important. It brings together our various experiences, publications, networks, teaching and professional relationships. It traces our intellectual history and points to a path ahead.
WHAT’S YOUR STORY?
Activity (20 minutes) (Re)write 160 character bio (suitable for social profiles) (Re)write a 2-3 paragraph bio (suitable for longer profiles, like blog or The Conversation) Feedback in pairs Share
WHAT’S YOUR AIM?
Dr. Pat Thomson, an expert and prolific blogger on academic practice and academic identity, shares the following: • An academic profile is also highly performative. It has
to do work for us. The work we want our profile to do varies, but generally includes:
• (1) instrumental work. We want our academic profile to help us do something – get a job either outside or inside a university, get funding, get published, tell readers who we are and the basis on which we write.
• (2) disciplinary and scholarly work. We want our academic profile to indicate the kinds of intellectual traditions we work in, show the scholarly/policy/practice/professional communities with whom we sit and talk, and the ways in which our intellectual contributions to policy/practice/scholarly conversations have gone and will go.
WHAT’S YOUR AIM?
Activity (10 minutes) Write down three aims for your online profile and activities Adjust bio’s if necessary Share
CHOOSE YOUR VISUALS
EXPLORE VISUALS OF OTHERS
Activity (10 minutes) Find public profiles of peers or experts in your field (LinkedIn, Twitter or Facebook) Note what you like / don’t like Share
SCOPUS
SCOPUS
Activity (10 min) Do your own Scopus check Take notes. Is anything missing? Mistaken identity Report
GOOGLE SCHOLAR
hKp://blog.impactstory.org/impact-‐challenge-‐day-‐3-‐google-‐scholar/
ACADEMIA.EDU
hKp://blog.impactstory.org/impact-‐challenge-‐day-‐1-‐academia-‐edu/
RESEARCHGATE
hKp://blog.impactstory.org/impact-‐challenge-‐day-‐2-‐researchgate/
PART 2: CONNECTING TO COMMUNITIES
A PERSONAL RESEARCH NETWORK FRAMEWORK
-JOI ITO
I DON’T THINK THAT EDUCATION IS ABOUT CENTRALIZED INSTRUCTION ANYMORE;
RATHER, IT IS THE PROCESS [OF]
ESTABLISHING ONESELF AS A NODE IN A BROAD NETWORK OF DISTRIBUTED CREATIVITY.
ENVIRONMENT
NETWORK
PERSONAL LEARNING
PERSONAL LEARNING
-ALEC COUROS
ABOUT THE TOOLS
ABOUT THE PEOPLE
cc licensed flickr photo by shareski: hKp://flickr.com/photos/shareski/465487261/
COMMUNITIES INFORMATION STREAMS
PERSONAL HUB COLLECTIONS
PRESENCE CURATION
COMMUNITIES INFORMATION STREAMS
PERSONAL HUB COLLECTIONS
PRESENCE CURATION
ACADEMIC TWEETING
ACADEMIC INFLUENCE ON TWITTER
The impression of capacity for meaningful contribu>on is key to culDvaDng influence and the regard of acDvely networked peers. The value and meaning of that sense of contribuDon is Ded in part to the ways in which network signals operate individual to individual… Dr. Bonnie Stewart hKp://theory.cribchronicles.com/2015/03/10/open-‐to-‐influence-‐academic-‐influence-‐on-‐twiKer-‐the-‐short-‐version/
IS IT WORTH IT?
hKp://www.lindau-‐nobel.org/the-‐verdict-‐is-‐blogging-‐or-‐tweeDng-‐about-‐research-‐papers-‐worth-‐it/
Melissa Terras
CONFERENCE/ BACKCHANNEL
TWITTER AcDvity (30 minutes) • Write your username or set up profile • Tweak your bio • Send a tweet with our hashtag • Explore #ecrchat #phdchat • Find other #s for your field • Begin following others • Discover and create lists for
“snowballing”
AcDvity (20 minutes) • Tweak your bio with newly wriKen
one • Find other colleagues/experts and
connect with them • Add your interests • Share status updates • Groups + Pulse
ACADEMIA.EDU
AcDvity (20 minutes) • Find other colleagues/experts and
connect with them • Add your interests • Bookmark or download papers • Explore the Sessions funcDon
RESEARCHGATE
AcDvity (20 minutes) • Find other colleagues/experts and
connect with them • Add your interests • Bookmark or download papers • Explore the Q&A funcDon
GOOGLE+ DRIVE + HANGOUTS
AcDvity (20 minutes) • What is Google+ • CollaboraDve wriDng • Hangouts
FACEBOOK: ACTION RESEARCH WITH A COMMUNITY
COMMUNITIES INFORMATION STREAMS
PERSONAL HUB COLLECTIONS
PRESENCE CURATION
PART 3: GETTING READY TO SHARE
START EASY
Activity (15 minutes) • Share something someone else created • Find an interesting news story, The
Conversation article, blog post or scholarly article
• Share it on your Twitter and LinkedIn
• Don’t forget to credit the author
CREATE SOMETHING TO SHARE
a. Write a blog post b. Set up a crowdfunding campaign c. Share a presentation d. Create visual “shareables” for a sharing
campaign or for a poster e. Share early work f. Create a short video
ACADEMIC BLOGGING
Using social media has helped give my research a media profile which otherwise would have been impossible, particularly at this stage of my career. It’s made me easy to discover for journalists and it’s helped me forged a rich array of connections with the broader community who have been the subject of my research. I’ve also found that, increasingly, journalists have read my blog posts or listened to my podcasts before they contact me and it hugely aids the subsequent dialogue. Mark Carrigan http://blogs.lse.ac.uk/impactofsocialsciences/2013/02/04/the-value-of-academic-blogging/
A. WRITE A BLOG POST
• Explore science blogs (Science-book-a-day, Astrokatie, others)
• Find research blogs in your area • Analyse: what works, what would suit you? • Choose a platform (own blog or The Conversation
or Medium)
• Based on your research, write a blog post
• http://blog.impactstory.org/impact-challenge-science-blog/
CROWDFUNDING
CROWDFUNDING
B. SET UP A CROWDFUNDING CAMPAIGN
• Explore Research My World and other research crowdfunding projects
• Find out about crowdfunding platforms • Find crowdfunding stories • Analyse: what works, what would suit you? • Choose a platform (own blog or The Conversation or
Medium)
• Based on your research, write the initial story, think of rewards, what funding would you seek, sketch storyline
https://theresearchwhisperer.wordpress.com/tag/crowdfunding/page/2/
SHARE/CREATE PRESENTATION
hKp://blog.impactstory.org/impact-‐challenge-‐slideshare/
C. SHARE A PRESENTATION
• Explore Slideshare, Haikudeck, Prezi • Find exemplars in your own field • Tip: look for conferences or experts • Analyse: what works, what would suit you? • Choose one of those platforms to publish
your presentation • Adjust your presentation for visual impact
(think images/fonts) and consider copyright • http://blog.impactstory.org/impact-
challenge-slideshare/
CREATE “SHAREABLES”
SHARE EARLY WORK
SHARE EARLY, SHARE OFTEN
Jason Priem hKp://www.nature.com/nature/
journal/v495/n7442/full/495437a.html
PART 4: CURATION, MEASUREMENT &
MANAGEMENT
WE GRAZE ON INFORMATION NEW NORMAL PEW RESEARCH
Artefacts Discovery SelecDon CollecDon Sharing
Social curation is: “the discovery, selection, collection and sharing of digital artefacts by an individual
for a social purpose such as learning, collaboration, identity expression or community participation.” - Joyce Seitzinger
Artefacts Discovery SelecDon CollecDon Sharing
The social cura>on process
CURATION CANVAS
CURATION TOOLS NOT TO MISS
MONITOR ANALYTICS & ADJUST
ALTMETRICS
“the new, online tools of scholarship begin to give public substance to the formally ephemeral roots of scholarship: the discussions never transcribed, the annotations never shared, the introductions never acknowledged, the manuscripts saved and reread but never cited. These backstage activities are now increasingly tagged, catalogued, and archived on blogs, Mendeley, Twitter, and elsewhere.”
Jason Priem hKp://blogs.lse.ac.uk/impactofsocialsciences/2011/11/21/altmetrics-‐twiKer/
Slide Stacy Konkiel, Impactstory hKp://www.slideshare.net/Impactstory/the-‐right-‐metrics-‐for-‐generaDon-‐open-‐open-‐access-‐week-‐2014
Slide Stacy Konkiel, Impactstory hKp://www.slideshare.net/Impactstory/the-‐right-‐metrics-‐for-‐generaDon-‐open-‐open-‐access-‐week-‐2014
ALTMETRICS – TRACKING YOUR DATA DOPPELGANGER
ALTMETRIC PLATFORMS
EDITORIAL CALENDAR
EDITORIAL CALENDAR
MANAGEMENT & SCHEDULING
QUESTIONS?
TIP!
hKp://blogs.lse.ac.uk/impactofsocialsciences/