Upload
amit-sharma
View
2.352
Download
0
Embed Size (px)
DESCRIPTION
Amit is doing pgdm from Centurion Institute of professional studies,Jaipur
Citation preview
PROJECT FRAME WORK
Presented By- AMIT KUMAR SHARMA 2nd Semester (2009-11)
Centurion Institute of Professional Studies, Jaipur
BROAD
AREA
MARKETING
AREA OF INTEREST
RETAIL OUTLET
RESEARCH PROBLEM
Identify and analyze the factors which are responsible for the purchase of shoes from “WOODLAND.”
RESEARCH OBJECTIVETo know about the perception of customer’s towards “WOODLAND”.
To know about the brand image of “WOODLAND”.
To analyze the most influential factors responsible for purchase of WOODLAND shoes.
FACTORS / VARIABLES
• Price • Quality • Variety• Promotional schemes• Grievance handling • Trend• Availability• Fitting• Offers and Discounts• Location
TYPES OF RESEARCH
DESCRIPTIVE
DATA COLLECTION INSTRUMENT
QUESTIONNAIRE
DATA COLLECTION METHOD
INTERROGATION THROUGH PERSONAL
INTERVIEW
SAMPLING DESIGN
NON PROBABILITY WITH CONVENIENCE
SAMPLE SIZE
100
QUESTIONNAIRE
NAME OF RESPONDENT…………………………………………..
ADDRESS……………………………………………………………. …………………………………………………………………………
GENDER: Male Female
OCCUPATION: (A) Business (B) Services (C) Govt.Job (D) Student
QULIFICATION: (A) 10th (B) Graduate (C) Post Graduate (D) No
1. Which large format store you prefer more? & Why? (A) Single brand outlet (B) Multi brand outlet
2. How many times you visit large format store in a month?
(A) Once (B) Twice (C) Thrice (D) More then thrice
3. Which Brand comes in your mind while thinking of branded Shoes? (A) Woodland (B) Reebok
(C) Adidas (D) any other (specify) ---
4. What brand of shoes you own currently?
(A) Woodland (B) Reebok (C) Adidas (D) any other (specify) ----
5. “I changed my old shoes to new one because “? (A) It got old (B) of changing fashion
6. How often you purchase new shoes? (A) Every six month (B) six month-one year (C) one year-two years (D) more than two years
7. From where do you get information about Woodland? (A) Advertisement (B) Magazines (C) Friends/ Relatives (D) Any other..............
8. What attributes you look for in shoes while purchasing it (A) Quality (B) cost (C) brand name (D) durability
9. What was the life of the last woodland article you purchased ? (A) Less than 1 year (B) between 1 to 2 years (C) between 2 to3 years (D) more than 3 years
10. When you think of woodland what is first thing that comes to your mind ? (A) Quality (B) Style (C) Durability (D) All of these 11. What is your first preference? (A)Formal shoes (B) Casual shoe (C) Depends on occasion (D)any of the 2 with good style
12. What price do you think is appropriate for purchasing shoes ? (A) Below 1000 (B) 1000 to 2000 (C) 2000 to 3000 (D) Above 3000
13. Please saturate the following according to your satisfaction level.
Variables Highly
satisfied
very
satisfied
Satisfied Dis-Satisfied
Highly Dissatisfied
1.Price
2.Quality
3. Variety
4.Promoti-onal schemes
5.Grievan-ce handling
CONTD……….
Variables Highly
satisfied
very
satisfied
Satisfied Dis-Satisfied
Highly Dissatisfied
6. Trend
7.Availability
8. Fitting
9. Offers
and
Discounts
10.location
14. Your valuable suggestion.--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Thank you for filling the form.