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How to make your WordPress-based wooCommerce store multilingual
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wooCommerce Multilingual
sell global with WordPress wooCommerce and WPML
About me
Agnes Bury● WPML and Toolset
plugins case study writer ● WordPress blogger● marketing and
community manager of onTheGoSystems
@agnesbury
eCommerce - the hot topic for 2014
WordPress + eCommerce = wooCommerce
Year 2012
source: http://anstip.com/woocommerce-celebrate-100000-downloads-only-100/
Year 2014Downloads: 2,364,513
http://wordpress.org/plugins/woocommerce-multilingual/
Why wooCommerce plugin
● it’s free WP repository
● easy to configure● supports variety of
products, including virtual and downloadable ones
● more than a single plugin (it’s a toolkit)
● lots of beautiful, ready to use themes compatible
● lots of extensions● constantly
developed to meet the latest eCommerce trends
● popular
Why eCommerce Multilingual
● Enhance your customer reachsell products to all customers, irrespective of the language they speak
● Increase competitiveness
● Gain business credibility and customer trust
● Be professional Keep all your multilingual elements in different languages, including products
● Let yourself grow discovering different customers needs
Getting ready for multilingual eCommerce
What matters for site visitors● each single page in
visitor’s language● language switching
made easily ● site for different
languages on separate URLs
What to translate● pages listing all
products● product description● product categories● product fields● product attributes
(size, weight, ...)● currencies● images
Getting ready for multilingual eCommerce
What matters for WordPress editors● users expect to
create the store once, in site main language
● then they should only care of product translations
● product translation management should be easy both to configure and to translate
Easy product translation management
● configuration - all product elements which require translation gathered in one place
● filter options to see missing translations
● preview original language when translating
● flexibility to translate all product information including currency, attributes, images
● manual work limited to minimum
wooCommerce Multilingual
What you will need● WooCommerce● WPML 2.9.3 +
○ String Translation○ Translation
Management○ Media Translation
● WooCommerce Multilingual 3.0+
it’s free in wordpress.org
How to configure
● make sure you have wooCommerce standard pages in your main language
● more infodocs.woothemes.com/document/woocommerce-pages/
wooCommerce Multilingual - where to start
● go to WPML -> WooCommerce Multilingual to manage your product translations
wooCommerce Multilingual general settings
plugin helps to● check if you have all
needed plugins installed
● create wooCommerce store pages for missing languages
● detect taxonomies missing translations
Translating categories, tags, attributes
● wooCommerce Multilingual can automatically detect wooCommerce:○ product categories,○ tags, ○ shipping classes,○ and attributes
for translation
Size and Color tabs added automatically
Product translations
Product translations
● you can manage all product translations in one panel
● plugin will identify products which miss translations
● easy access to product title, content, excerpt, images translations
● you can search products
● you can filter products by category
● you can view products in all languages or limit it to a specific language only
Front-end view
wooCommerce Multilingual - other features
● support for wooCommerce product variations
● automatic inventory updates
● support for multi-currency
● two product translation interfaces to choose:○ translation table (as
presented before)○ native WooCommerce
product editing screen
Support and documentation
● wooCommerce Multilingual support at wpml.org
● support at wordpress.org
● documentationwpml.org/documentation/ related-projects/ woocommerce-multilingual/
wooCommerce extensions compatibility
● WPML makers work extensively with wooCommerce team to make wooCommerce extensions compatible with wooCommerce Multilingual plugin
Multilingual ready● Tab Manager● Subscriptions● Table rate shipping
http://wpml.org/2014/02/woocommerce-extensions-wpml-tab-manager-subscription-table-rate-shipping/
