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Woman’s BusinessThe power of Women
“Women are leaders everywhere you look-from the CEO who runs a Fortune 500 company to the
housewife who raises her children and heads her household. Our country was built by strong
women, and we will continue to break down walls and defy stereotypes.”
Nancy Pelosi
Who were these strong women?
Meet The Innovators “Challenging the Status-quo”
Elizabeth Arden
Elizabeth Arden Inc.
Makeup, Skincare,
Perfume, and gifts
Margaret Rudkin
Lydia E. Pinkham
Pepperidge Farm Inc.
Products:Milano, bread, Goldfish
Cookies
Lydia Vegetable Compound
Jennie GrossingerGrossinger’s
The Best known Hotel keeper in
America
Annie Malone
Poro College
Commercial and educational enterprise
centered onCosmetics
We sing of Lydia PinkhamAnd her love of the human race
How she sells her Vegetable CompoundAnd the newspapers publish her Face
The Lydia Pinkham Song
“Only a woman can understand a woman’s
ills”
Lydia E. PinkhamInventor, Marketer, Entrepreneur, Business
Manager
Who was Lydia?
Birth: February 9, 1819
Inventor and marketer of Lydia E. Pinkham's Vegetable Compound
One of the best known women in America.
Problems?
Females unwilling to consult physicians for their "female" difficulties
Physicians often prescribed surgery and other unsafe procedures
Difficult to consult women health issues with men
The Solution
Lydia’sCampaign
s
Marketing
Ads often were designed to look like news stories, usually with some painful
situation that could have been alleviated by the use of the compound.
She profitedSales from
Lydia Pinkham Compound
$200,000
"It is remarkable what a woman can accomplish with
just a little ambition."
Elizabeth ArdenInventor, Marketer, Entrepreneur, Business
Manager
Who?
Birth: December 31, 1878
Built a cosmetics empire in the USBusinesswoman: CosmeticsRacehorse owner/breeder
Products?
"It is remarkable what a woman can accomplish with
just a little ambition."
Margaret RudkinInventor, Marketer, Entrepreneur, Business
Manager
Who?
Birth: September 14, 1897
Founder and President of Pepperidge Farm Inc., the largest U.S. independent baking companybuilt a state-of-the-art baking facility in Norwalk, Connecticut in 1947 and began to expand, becoming the largest independent baker in the U.S.
Products?
Jennie Grossinger Marketer, Entrepreneur, Business Manager
Who?
Birth: June 16, 1892
American hotel executive and philanthropistBusinesswoman:Grossinger’s Catskill
The best-known hotelkeeper in America
Products?
Annie Malone Marketer, Entrepreneur, Business Manager
Who?
Birth: December 31, 1878
Built a cosmetics empire in the USBusinesswoman: CosmeticsRacehorse owner/breeder
Poro College
Conclusion
Thank You!