#WinterResidentialsCampaign

Welcome

Robert Taylor, Learning Away Consortium

Learning Away was founded and initially developed by Paul Hamlyn Foundation

Learning Away is led by a ‘legacy’ consortium of organisations united in their commitment to ensure more young people have access to high-quality brilliant residential learning experiences ...

Learning Away Findings

Peter Carne (Learning Away National Adviser)

Learning Away was founded and initially developed by Paul Hamlyn Foundation

Action research

PHF funded special initiative

Over 5 years

With 60 schools

In 13 partnerships

Rigorous evaluation12,500+ pre and post surveys with students, parents and staff

100+ focus groups

What has Learning Away been trying to do?

Make a strong case for change, by finding compelling evidence of positive impact and benefits (for young people, teachers and schools as a whole).

Discover exactly what it is that’s so powerful about residential learning.

Find out whether certain types of residential are more effective than others i.e. what is a high quality residential learning experience?

Develop advice, guidance & support for teachers & residential providers.

Each partnership had a distinct identity & focused on the challenges/themes relevant to their context including:

KS 2/3 transition

Knowledge, skills & understanding at KS2

GCSE attainment

Resilience, confidence & wellbeing

Community cohesion & cultural diversity

Student leadership

Co-construction

Raising aspiration

Family support

What did our Learning Away schools do?

Residential models offered included:

Partnering with outdoor education, field study and heritage providers

(local authority, voluntary sector and commercial)

Low cost camping (on school sites, locally and further afield)

School exchanges

Family support programmes (using holiday cottages)

“Learning Away has shown that a residential learning experience provides opportunities and benefits that cannot be achieved in any other educational context or setting.

The impact is greater when residentials are fully integrated with a school’s curriculum and ethos.”

Learning Away Final Evaluation Report York Consulting 2015

Impacts and benefits

We have strong evidence which demonstrates that there are numerous positive impacts of Brilliant Residentials, showing that they improve students’…

Resilience and self confidence

Attainment

Attainment

“Student A was in the middle of her maths test when she literally shouted out, 'I know how to do this! You should have all gone to Carroty Wood - Mr W taught me how to do this!'”

Maths teacher, Canterbury Academy

61% of students who attended Calderglen High School’s Drama residential achieved higher than their predicted grade, compared to 21% who did not attend.

Learning Away Final Evaluation Report

Relationships

Relationships

“The student-teacher relationship built in a week on a residential is similar to that of a relationship built over an entire year in a normal class situation.”

Staff survey

“In schools you see teachers as scary and strict, but on the residential trip they’re so much nicer. You see them as normal human beings.”

Secondary student focus group

Engagement with learning

Engagement with learning

“Before going on the trip I hated school, but now I just love it. I love to learn about maths, literacy and science.”

Primary Student Focus Group

“When I was at Hampton Court there was just loads of stuff to inspire me. I probably did more hours of work in that one week than I did in the whole of this term, I just had so much inspiration from it.”

Year 10 student, Canterbury Academy

The Learning Away ‘theory of change’

Residentials bring

The overnight stay & an intensity of experience

A new context for relationships

Different & varied opportunities to experience

success

New ways of learning

Short & medium term

Enhanced relationships

Improved engagement & confidence in

learning

New & developing skills & understanding

Longer term

Improved …

Achievement, progress & attainment

K,S & U

Relationships

Engagement, behaviour & attendance

More successful transitions

What makes brilliant residentials brilliant?

Fully integrated with school curriculum and ethos

Led by teachers

Led by students (where appropriate)

Co-designed with students

Inclusive and affordable for all

Planned with clear learning objectives to meet specific learning needs

Planned so that learning is embedded and reinforced back in school

Part of a progressive programme of experiences

Designed to include a wide range of new and memorable experiences

Designed to allow space to develop collaborative relationships

Evaluated rigorously

Supported by senior leadership

#WinterResidentialsCampaign

Kim Somerville (Learning Away Campaign Coordinator)

Learning Away was founded and initially developed by Paul Hamlyn Foundation

Communications Launch – Today___________________

Campaign Launch – 27 September

Learning Away was founded and initially developed by Paul Hamlyn Foundation

The Challenge

• Many residential and school travel organisations have the challenge of encouraging schools to plan their residentials in the winter months

• Barriers deemed as: • Winter weather

• Less daylight

• Perceived enrichment activity (and therefore held at the end of the school year)

• Most providers offer a lower price / discount

• Ample scope for more school bookings over these months

Collaborative Campaign

• A collaborative campaign with a shared message would help to strengthen providers messages

And

• Help the overall goal of the #BrilliantResidentials campaign …. to increase the number of residentials taking place, especially as school budgets are increasingly squeezed

The messages and tools you see are a collaboration - based on working together this summer.

Aims of the campaign

• Influence the practice of:

• Schools

• Residential providers

• Initial Teacher Training providers

• Policy makers

• Raise awareness that winter residentials are highly effective and more affordable and inclusive

Messaging and Identity

• The campaign title applies to all types of residentials and aligns with ‘Brilliant Residentials’

• Visual identity follows the Brilliant Residentials guidelines

• The messages to schools will focus on the benefits of winter residentials. All the key benefits and impacts discovered in the Learning Away programme will apply here, but those of particular relevance are ….

Benefit 1

Benefit 1

Benefit 2

Benefit 3

Benefit 4

Benefit 5

Benefit 6

Learning Away was founded and initially developed by Paul Hamlyn Foundation

Learning Away was founded and initially developed by Paul Hamlyn Foundation

Campaign Tools

Animated Film

Infographic

Social graphics and tweet sheet

Events and PR

• A joint approach to media relations, articles already secured ‘The benefits of winter residentials’

• Release of new study ‘The state of school residentials in England 2017’

• Copy for e-marketing, articles, newsletters (to allow you to insert their own ‘offers’ and target accordingly)

• Presentations being delivered at a range of events and conferences with teacher attendance

Your campaign

• A digital approach

• Tools for you to use and embed within an online campaign pack • Animated film

• Infographic

• Social graphics

• Tweet sheet

• Copy for your website, newsletters, brochures

• Media release for newsletters, bulletins, local media

Collaborators should

• Download, prepare and use the tools

• Website / social media / blogs

• Provide resources, top-tips, lessons plans and case studies

• Provide testimonials from schools and identify Champion Schools• Use your mailing lists to schools and share your winter residentials

offers and the benefits

• Share material about the benefits of residentials when talking / exhibiting to schools at events

• Target your local networks– run open events / invite media / local MP to see a winter residential in action

Timing

• Campaign pack available now

• 27 September 2017 – campaign goes live • Communications launch event in Glasgow

• www.learningaway.org.uk/winterresidentials goes live

• 2 October 2017 – ‘The state of school residentials in England 2017’ report released

Learning Away was founded and initially developed by Paul Hamlyn Foundation

Championing #WinterResidentials

YHA

Championing #WinterResidentials – YHA

• Learning Away event – March 2017

• Challenge the majority of providers face

• Selling to schools/education market between November-February

• Brilliant Residentials campaign

• Collaboration to raise awareness of the benefits of residentials in the winter

Championing #WinterResidentials – YHA Working directly with the Education market

• Identifying champion schools

• Teacher testimonials – both written and video

• Case Studies

• Promotion with key partners – MAT’s/LEA’s/NAHT/NUT

• Events & conferences

Championing #WinterResidentials – YHAMarketing

• YHA 2017/18 School Trips brochure – Primary & Secondary

Championing #WinterResidentials – YHAMarketing

• Solus email – linking through to the new #WinterResidentials page on the Learning Away website/Infographics

Championing #WinterResidentials – YHADigital

• YHA Groups Website – Winter Residentials section on our Brilliant Residentials page

• Video highlighting benefits of Winter Residentials

• New imagery/video of residentials

• Teacher testimonials

• Champion Schools

Championing #WinterResidentials – YHADigital

• Social Media – updates on all activity linked to #Brilliant Residentials & #WinterResidentials

• Sharing the Winter Residentials Infographic

• User generated content – 30 seconds video of activities/teacher interviews

Championing #WinterResidentials – YHA

• And much more……..!!!

Email: michaelsabin@yha.org.uk

Telephone: 01629 592705

Mobile: 0784 3344646

Exercise

1. How will you use the campaign tools? – 10 mins

2. Share your winter residential activity ideas / top-tips – 20 mins

3. The best of both

Your ideas - Winter residential activity ideas / top-tips

Your ideas - Winter residential activity ideas / top-tips 1

Your ideas - Winter residential activity ideas / top-tips 2

Your ideas - Winter residential activity ideas / top-tips 3

Your ideas - Winter residential activity ideas / top-tips 4

Your ideas – Campaign 1

Your ideas – Campaign 2

Your ideas – Campaign 3

Your ideas – Campaign 4

Next steps

• Download, prepare and use the tools in the campaign pack

• Send your resources, top-tips, lessons plans and case studies (can be branded and will link back)

• Provide testimonials / case studies from schools and identify Champion Schools

• 27 September

Website: learningaway.org.uk

Twitter:@LearningAway #BrilliantResidentials #WinterResidentials

Facebook: /WeAreLearningAway

Email: kim.somerville@lotc.org.uk

Learning Away was founded and initially developed by Paul Hamlyn Foundation

Thank you