SEO for Social Media

By: Nataliya Yakushev & Sri Nagubandi

http://www.srinagubandi.com (Sri@SriNagubandi.com)

http://webmill.blogspot.com

Twitter:

@srinagubandi

@verysocial

Agenda

• How Can Social Media Help Your SEO Goals?• How Can SEO Can Help Your Social Media Campaigns?

SEO + Social Media =

Social Media + SEO

http://sncr.org/wp-content/uploads/2008/08/new-influencers-study.pdf

Social Media Can GenerateTop Rankings

Search Engines Like Social Media Sites! Social News SitesBookmarkingBlogsCommunity ForumsSocial Networking SitesWikiSocial Shopping SitesSocial Search Sites

Wiki

Forum

Forum

Social Shopping

Social News

Social News Sites• Digg• Reddit• Mixx

Google can rate Digg results above

all other news sources

Bookmarking

• Delicious

• Furl

• Blinklist

• Folkd

• NetVous

• Simpy

Backflip Mister-Wong Bibsonomy LinkaGoGo Spurl Feedmarker MyLinkVault Connectedy SpotBack MyVmarks A1 Webmarks OYAX TeDigo MyPIP SyncOne Yattle Space-Ed

:

No-Follow Tag, but get you rankings in

natural search

Do-Follow Tags, Gets you the link juice

Blogs• Blogs that are updated regularly can rank well in Google

BlogsReasons to use the WordPress Platform:• Engines loves WordPress!

• WordPress comes with several built in search optimization tools, including the ability to use .htaccess to create apparently static URLs called permalinks, blogrolling, and pinging. There are also a number of third

party plugins and hacks which can be used for SEO. • Ultimate Tagging Ability • Ultimate link control (do-follow or no-follow plug-ins)• You can host your own domain and control all data• It’s FREE!

Community Forums

• Engines like Social Networks and Forums for fresh content

• Depends on the forum engine it can get ranked very well and quick

• Great potential exposure to rank well for:• Product Names• Brand names• Personal Brand

Social Networking Sites: The Possibilities

Twitter

Wiki

Corporate Blogs

FaceBookPage

Social Network

Optimizing Social Networking for SEO

1. Be consistent Same Name, Same Brand, Same Logo/Icon/Picture

2. Optimize for one-two keywords (brand name, product name, campaign name, your personal name, etc)

3. Reserve your selected keyword on every social network

4. Set up RSS feed or use a aggregator like ping.fm

Optimizing Social Networking for SEO

Wikis often top search results and gets quality traffic

1. Update your Wiki often

2. Build a community that will contribute

3. Promote your Wiki

4. Keep it of the highest quality

Optimizing Social Networking for SEO

Social Shopping Sites• Kaboodle.com• Thisnext.com• Polyvore.com• Wists.com• Wishpot.com• StyleHive.com• Osoyou.com• Etsy.com

Social Shopping Sites

Social Search Sites

People powered search engines are mixing social media and search

1. Use a consistent profile name2. Select a niche or your area of expertise to answer questions3. Participate often4. Don’t spread yourself too thin; find the right social search site and stick with

it5. Be prepared for negative comments/feedback and aggressive spamy

competitors/posts

http://mashable.com/2007/08/27/social-search/ - 40+ social search engines

What To Do• Optimize Your Website for Social Media• Make Sharing and Bookmarking easy and smart (buttons, widgets,

links – visible call to action). Create a custom bookmark widget tailored for your niche.

• Offer RSS • Apply SEO basics to every piece of the content on your site• Optimize Title, URL and Copy for keywords• Secure Links without <no follow> attribute• Try to get a compelling content that will secure you natural; back-

links• Have fun!• Be Social!• Engage!• Be Polite & Courteous!

What to Do

• Have fun!

• Be Social!

• Engage!

• Be Polite & Courteous!