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Claes Magnusson @claes

Why mobile? - Speech at Lindholmen Software Development Day 20141018

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Why Mobile?

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Page 1: Why mobile? - Speech at Lindholmen Software Development Day 20141018

Claes Magnusson @claes

Page 2: Why mobile? - Speech at Lindholmen Software Development Day 20141018

“IT-workers”

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1986

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“Blood 'n Guts:A barbaric decathlon of life and deaththat contains all the violenceyou ever could dream of in a computer game!”

Page 7: Why mobile? - Speech at Lindholmen Software Development Day 20141018

Why mobile?

Page 8: Why mobile? - Speech at Lindholmen Software Development Day 20141018

1990

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1994

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1999

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2007

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Mobile phones before 2007

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Mobile phones after 2007

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2014

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Page 21: Why mobile? - Speech at Lindholmen Software Development Day 20141018

We look at and use our smart phonesapproximately 200 times a day.

Nine out of ten have their smartphonewithin arms reach 24/7.

Eight out of ten play games every day.Six out of ten play in bed, three out of ten on the bus

and at least one out of ten in the bathroom.

You spend more time with your smart phone (119 minutes/day) than with your spouse (97 minutes/day).

Why mobile?

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Page 23: Why mobile? - Speech at Lindholmen Software Development Day 20141018

Microsoft market share 2004:

96%

Page 24: Why mobile? - Speech at Lindholmen Software Development Day 20141018

Microsoft market share 2014:

20%

Microsoft market share 2004:

96%

Page 25: Why mobile? - Speech at Lindholmen Software Development Day 20141018

Microsoft market share of smartphones and tablets 2014:

3%

Microsoft market share 2004:

96%

Microsofts market share 2013:

20%

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10.000 x communication speed20.000.000 x storage capacity

The current iPhone is more than TWELVE times as powerful as a Cray 1 supercomputer…

Page 29: Why mobile? - Speech at Lindholmen Software Development Day 20141018

…twelve times the Cray …in my kids pockets.

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iBeacons, bluetooth beacons, guides you in-store.

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In 1970 FACIT reached its peak with 14,000 employees

in 140 countries.

Two years later - liquidation.

Page 50: Why mobile? - Speech at Lindholmen Software Development Day 20141018

Kodak had140.000 employees.

Replaced byInstagram with 13.

Page 51: Why mobile? - Speech at Lindholmen Software Development Day 20141018

Radio - 35 yearsTV - 13 years

Internet - 4 yearsFacebook - 3 years

Instagram - 6 monthsAngry Birds - 35 days

50 million users

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Page 53: Why mobile? - Speech at Lindholmen Software Development Day 20141018

Candy Crush SagaRevenue 2013:

$1.500.000.000 USD

The same amount that��������

paid to buy Volvo Cars

Page 54: Why mobile? - Speech at Lindholmen Software Development Day 20141018

Facebook bought WhatsApp for 125.000.000.000 SEK.Twice as much as VW payed for Scania.

Page 55: Why mobile? - Speech at Lindholmen Software Development Day 20141018

Our proud industryis worth less

than a handful of apps.

“Västra Götaland is tocontinue to be the country's leading industrial region.”

Page 56: Why mobile? - Speech at Lindholmen Software Development Day 20141018

Demand for mobile solutionsin all sectors with a high demand for multi-competence.

• Mobile entertainment, games, TV• Mobile education, digital knowledge

• Mobile Development: Digital Health Care• Mobile solutions for retail/sales/financing

• Digital Tourism, Industrial Apps, Internet of Things/Me• Mobile Solutions for the public sector

• Transport/Logistics, Precision Farming, Energy…

“Students that can, not only know.”

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In six months, 750 million will let us know…

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where they are…who they are…

what they are doing…what they like…

what they are looking for…what they are buying…

how they feel…where they are going…

what they are about to do…

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Page 63: Why mobile? - Speech at Lindholmen Software Development Day 20141018

Can we use this in games?

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“100.000.000 downloads”

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Multi-competence.Life-long learning.Career changes.

New classes in new technologiesto become better prepared to

exploit (and profit from) all future business opportunities.

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During the same time Nintendo sells 100,000 copies of the Wii U…

…how many iPhones, iPads and Androidsare sold and activated?

Final exam

2.75 million27.5 million

275 million

Page 72: Why mobile? - Speech at Lindholmen Software Development Day 20141018

New classes to start in 2015if approved by the National Agency for Higher Vocational Education

Mobile Games Development iPhone, iPad and Android1,5 year, Platino/Javascript, Unity, Swift with Metal/Spritekit, and Java

Mobile Learning1 year, Titanium/Javascript, frameworks, ePub, education act

Programming iPhone and Android1 year, Titanium/Javascript, Swift and Java

Industrial App Development1.5 year, HTML5, CSS3, JS, embedded systems, native solutions, homekit

Mobile Developer: Digital Health Care1 year, Swift, Java, embedded systems, healthkit, watchkit, FDA, ISO 13485

Page 73: Why mobile? - Speech at Lindholmen Software Development Day 20141018

“Students that can, not only know.”

Page 74: Why mobile? - Speech at Lindholmen Software Development Day 20141018

Claes Magnusson [email protected]

@claes +46 704 40 40 00