Defining Market For

The 21st Century

Rahee Hardaha

What is Marketing?

Marketing is the activity ,set of institutions, and process for creating, communicating , delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Why MARKETING

is Important ??

Identifying humanand

social needs

Building demandfor Products and

Services

Introduce and Gain Acceptance of New Products

Creating Job Opportunities

Building Strong Brand

Building a loyal Customer Base

Reducing Risks

Forecasting future trends and demands

Created by Rahee Hardaha,IIT Delhi, during an internship by Prof. Sameer Mathur, IIM Lucknow.

www.IIMInternship.com

Created by Rahee Hardaha,IIT Delhi, during an internship by Prof. Sameer Mathur, IIM Lucknow.

www.IIMInternship.com