Why is Content Important?

Let us start by saying this – Marketing is impossible without content. Content can be in

any form; a poster of your favorite movie release, instructions on how to make a 2

minute noodles behind a Maggi pack or even a video telling you how to wear your

clothes. Everything you see around is content in some way.

Going with the cliché – Content is the King. Here, when we talk about content we refer

to web content. Companies like GE, P&G, Microsoft, Intel, SAP, Maersk and many of

Fortune 500 companies are leveraging the power of content and digital marketing. Now,

the big question is why is it so important? Why are 90% of Fortune 500 companies

banking on content marketing?

Let’s have a look at one of the world’s largest shipping company; Maersk leveraged

content marketing integrating it to social media with an appropriate planning, strategy

and implementation. They saw a very go od rise in their revenue and brand value. Their

social media strength grew to 1.5 million users on Facebook (of which 15% are acquired

customers) and 12, 000 followers on Twitter. Maersk also managed to grab up to 150

unique leads from a Facebook campaign. (Read the whole case study)

Content marketing is not to sell a product/service to a customer; it’s giving them a

strong reason to buy that product/ service from you. Experience and experiments have

shown that content marketing will:

1. Increase quality and relevant traffic to your website.

2. Tells a better story about your brand/ product or service.

3. Increases your visibility on the web.

4. Plays a very vital role in bringing quality and potential leads to your business.

5. Leaves a long lasting impression by sharing knowledge about your

company/product or service.

Here are some facts and statistics by Curata which justify the above.

We would love to see your queries, discussions and suggestions in the comments

section below. Let’s make it interactive.