Why I Wrote A Book…And What Promo Rockstars

Means For You

Written By: Edwin J. Goitia

A Promo Rockstars Publication

The Story Behind The Book

• Ever since I was a little kid, I knew that one day I would write a book.

• In 2007, I finished my freshman year of college with already having started my first business.

• As I developed myself over the next several years, I discovered the world of promotional marketing.

• In 2010, I began a community on Facebook for event marketers everywhere.

The Community

• Originally titled “Superduper Promotional Rockstars”, the group is currently known as Super Promotional Rockstars.

• In just 4 years time, it has grown to well over 10,000 event marketers.

• The group was one of the first to cater to the event industry field marketers.

• It is also the only group focused on providing resources, training, and coaching for event marketers everywhere.

The Movement

• With the massive growth of Promo Rockstars/SPR, the community and I created a higher standard for the industry.

• For the first several years, we focused on exclusive coaching groups quarterly that required those interested to pass a vigorous screening.

• Then, we began to host weekly Google Hangouts to provide FREE training on different topics.

• All of these resources drove the level of engagement to a whole new level unseen in other groups.

The Information Movement

• In the beginning, there were very few groups online catering to the events and promotional industry.

• Then came along hundreds of agencies with new blogs, training platforms, and online portals.

• The revolution in the delivery of information has been astounding. More transparency was the goal for all.

• Promo Rockstars was the only FB group that was not a marketing firm or staffing agency to create a fully-operating website with training, videos, audio, PDFs, and a new ebook/paperback FREE to anyone interested.

Twitter

Slideshare Presentations

Blog Posts

YouTube Channel

Instagram Channel

Training Products

Raising the Bar

• Things changed in September of 2012 for Promo Rockstars.

• A new team was created to help with growing the movement that is now known as the Promo Rockstar Movement.

• From graphic design, to advertising, to email marketing, and beyond, our team’s mission is to create over a million jobs by 2020 worldwide in event marketing.

OnAir Google Hangouts

Online University Platform

LIVE Experiences

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Reaching out to the Masses

• In ways that have never been done before in the event industry, Promo Rockstars is truly catering to not just those within the industry currently, but others outside our market who are truly looking to change their lives.

• Young adults looking for a change in their career path, just getting out of college, with an entrepreneurial drive, and looking to travel are perfect ARE WELCOME to the Promo RockstarMovement.

College Students

Young Moms & Dads

Young Professionals

Artists/Musicians/Actors

The Strategy

• Through a combination of guest blogging, forum participation, media outreach, podcasting, authoring books (multiple formats: digital, paperback, audio books) to be sold in stores and online, and catalogued on the Library of Congress; also, marketing and sponsorships. The Promo Rockstar Movement will be reaching out worldwide for the biggest impact. You’re at the right place at the right time.

Public Works

Unheard of SM Engagements

Increased Exposure

Nearly 200,000 eyes in 1 week!

Back To The Book

• Books offer knowledge, expertise, and tools necessary to achieve the next-level in any industry.

• So why not write one for the event marketing industry?

• The book culminated over a two-year period of writing late-nights.

• We wanted to be the first group to achieve the publication of a group representative of an online FB community in event marketing.

Worldwide Reach

• Currently we have members in over 16 countries around the world, including the US, Canada, Brazil, Ireland, and the UK.

• In the future, transcription of trainings, books, etc will have to occur in multiple languages.

• Currently, we have our books being sold in multiple countries around the world, most notably the U.S., UK, and Canada.

The Access

• Because Promo Rockstars has been giving away so much valuable content away for free for years, we will continue to make accessible products that are complimentary. Click here to learn about our online university.

• Of course, there are also much more comprehensive how-to training programs available here.

The Value To You

• The more engaging our members, the more opportunities there are for everyone in the community.

• With the growth and worldwide of exposure of our community, personal branding and networking opportunities are unmatched.

• The ability to close the gap between field marketers, new and experienced, and vendors, marketing firms, Fortune 500 Companies (essentially brand companies such as Coca Cola, NASCAR, etc) will close quickly over time.

Gigs Are Just A Small Part

• Finding gigs within the industry is not the challenge. We know this.

• The challenge is finding quality candidates who will deliver 100% professional work at all times and be ethical within the industry.

• The need for transparency is ever-growing. We are leading the way in transparency on the field side of event marketing.

Sharing Is Caring

• Promo Rockstars truly believes that by providing more value than has ever been done before to field marketers, the industry will become a better experience for everyone.

• Beyond transparency, we really want field marketers to truly care. We want ethics, social responsibility, and professionalism to be at the top of the list for everyone.

Where You Come In

• Either you are someone who is interested in a new line of work, perhaps just want to understand the concept of experiential and promotional marketing, or maybe you own your own business and want to learn how you can get more customers using what we teach.

• Either way, there is value for you at Promo Rockstars.

What You Can Do Next

• Join Our Group

• Pick Up Our Book

• Join The Promo Rockstar University FREE

• Watch a quick video about our story

• Get a free report

• Follow us on Facebook, Twitter, Instagram, YouTube

Thank you!

• If you liked this free resource, please feel free to check out our website for more info.

• http://www.promorockstar.com/rockstars

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