Arisa Ozawa 08bn028h

Hitomi Matsuyama 08bn112e

Shuhei Miida08bn113h

Why we choose Alcohol-Free Beer

The first alcohol-free beer in the world!

Beer market Alcohol-free beer market

2004 2005 2006 2007 2008 20090

50

100

150

200

250

300

350

2005 2006 2007 2008 2009 20100

1

2

3

4

5

6

(billion yen )(hundred million yen)

Nikkei Web

Consumer of Alcohol-Free Beer

Share of Under 2933.8%!!!

ESPECIALLY age 22-25 (New Graduates)

3%

56%

41% Always

Sometimes

Never

More than half of the youth drink alcohol-free beer

How often do youth drink alcohol-free beer??

Retrieved from ORIMO

Why choose alcohol-free?

Top 4 reasons why people choose alcohol- free beer

Health problem

Can drink when you don't want to

Wanted to try

Be able to drive

0 5 10 15 20 25 30 35 40 45 50

has drunk non-alcohol beer before has never drunk non-alcohol beer

Wanted to try

Innovative Consumers

Culture

Can drink when you don’t want to

Japanese youth are innovative!• Japanese youth like to try new things• But not TOTALLY NEW Reasonable

price Easy to use

Effect is obvious

☑　 Price☑　 Easy to use ☑　 Effect is obvious

140 yen

Beverage

You don’t get drunk!

‘Kanpai’ Culture

Read the air (Kuuki wo yomu)

KY (Not reading the air)Read the air

Young business people ESPECIALLY have to read the air

...even though they don’t want to drink alcohol

The result depends on which beer you drink…

Beer

Alcohol-free BeerBeer

Alcohol-free Beer

Culture Innovative Consumers

Leads to consumer behavior

The Next 10 Years…

In 3years… In 5years…

Alcohol-Free beer?

10 Years Later…

alcohol-free beerat university?!

Don’t drink too much guys!

Thank-you for

listening