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ildish, Head of Web Services & John Howell, Assistant Director (MIS) Why can’t I use your data? Can Web Services and CIS work together in harmony when it comes to the web? http://www.flickr.com/photos/zebble/6080622/sizes/

Why can't I use your data?

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Presentation by Alison Wildish and John Howell, University of Bath. USICS CISG 08 - Can Web Services and CIS work together in harmonywhen it comes to the web?

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Page 1: Why can't I use your data?

Alison Wildish, Head of Web Services & John Howell, Assistant Director (MIS)

Why can’t I use your data? Can Web Services and CIS work together in harmony

when it comes to the web?

http://www.flickr.com/photos/zebble/6080622/sizes/l/

Page 2: Why can't I use your data?

http://www.flickr.com/photos/quelsaa/2080736454/sizes/o/

Web Services

Page 3: Why can't I use your data?

http://www.flickr.com/photos/quelsaa/2080736454/sizes/o/

“Trust”

“The User”

“Engagement”

“Expectations”

Page 4: Why can't I use your data?

http://www.flickr.com/photos/ananthnarayan_s/481060575/sizes/l/

Page 5: Why can't I use your data?

http://www.flickr.com/photos/pwz/2096587340/sizes/o

Management Information Systems

Page 6: Why can't I use your data?

http://www.flickr.com/photos/pwz/2096587340/sizes/o

“Security”

“Business Processes”

“Risk analysis”

“Our needs”

“Data Protection”

Page 7: Why can't I use your data?

•Not co-located (Web sits with Marketing)

•Protective MIS – take ‘custodians of data’ role v. seriously

•Do Web Teams naturally think “how can we extend our project to create business efficiencies”?

•Do MIS teams think about the end user or concentrate on business process?

Don’t really work together…

Page 8: Why can't I use your data?

Two different solutions to a problem…

(Case studies from Edge Hill University and University of Bath)

Page 9: Why can't I use your data?

Meet… The Applicant

Page 10: Why can't I use your data?

Need to:

•Help guide applicants through application

cycle; keep them informed

•Demonstrate our excellence; develop a

conversion tool

•Give applicants something simple; minimal

resource available but maximum results

desired

Page 11: Why can't I use your data?

The solution…

Page 12: Why can't I use your data?

The changing web: trends

Page 13: Why can't I use your data?

1. Take the application details stored on Student Record System (SRS)

2. Use the UCAS Number as the unique identifier

3. Use the third party email address (submitted during UCAS application and stored in SRS) to email the applicant…

4.Pre-populate the new site

5. The applicant gets an email, clicks on a link, creates a username and password and away they go…

How it worked…

Page 14: Why can't I use your data?

• Part of a community

• Quick responses; feeling of being supported

• Greater engagement

• Good promotional tool

The benefits…

Page 15: Why can't I use your data?

• Creates an expectation; if I can do this… why can’t I do this…

• Online community experience isn’t reflected in ‘real life’; manual processes on campus

The problem…

Page 16: Why can't I use your data?

Need to:

•Improve admin processes

•Enrol applications pre-arrival

•Create business efficiencies

JH

Page 17: Why can't I use your data?

The solution…

Page 18: Why can't I use your data?
Page 19: Why can't I use your data?

• New students emailed their Bath usernames & passwords

• Can only use Bath systems to register:– Check & update their details– Pay tuition fees– Agree to university regulations

• Continually adding functionality– Now includes Students’ Union registration &

links to local council• Once registered, access to all systems

available– But what for?

Registration on-line

Page 20: Why can't I use your data?

• 91% of students register before they arrive

• No queues

• Better cash-flow

• Better resilience

Results

Page 21: Why can't I use your data?

• Thursday 14th August– A-level results available to applicants– First returning students register on-line

• Monday 18th August– First new undergraduates register on-line

• Monday 22nd September– Freshers week

• So what can we do with this month?

The earlier the better…

Page 22: Why can't I use your data?

The possibilities…

Page 23: Why can't I use your data?

Community aspectsWeb 2.0 features

Admin processesAccount generation+

=Enhanced user experience; supported students,increased conversion, communities, business

efficiencies

Page 24: Why can't I use your data?

Community aspectsWeb 2.0 features

Noticeboards: search for housing

Twitter: get updates from anywhere

Join and interact with SU societies automatically (greater linkages with SU)

Communities by course

Page 25: Why can't I use your data?

Admin processesAccount generation

Links to other third parties,

e.g. banks?Start using web services:

-VLE, course/module email lists,

-Module “tasters”

Set up personal home pages

Further & more flexible integration with other systems

Page 26: Why can't I use your data?

Consider the measuresof success:

FinancialInternalBusinessProcesses

CustomerLearning& Growth

CIS

Web Services

Page 27: Why can't I use your data?

Why can’t I use your data?

Page 28: Why can't I use your data?

http://www.flickr.com/photos/zebble/6080622/sizes/l/

Consider the implications…

Page 29: Why can't I use your data?

http://www.flickr.com/photos/brittanyg/1469478616/sizes/l/

… and why…

Page 30: Why can't I use your data?

http://www.flickr.com/photos/matsugoro/324841451/sizes/l/

Work together…

Page 31: Why can't I use your data?

http://www.flickr.com/photos/matsugoro/324841451/sizes/l/

Get better results!

Page 32: Why can't I use your data?

Thanks for listening.Any questions?

Alison WildishHead of Web ServicesUniversity of Bath

[email protected]/webservices

John HowellAssistant Director (MIS)

University of Bath

[email protected]