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Presentation by Alison Wildish and John Howell, University of Bath. USICS CISG 08 - Can Web Services and CIS work together in harmonywhen it comes to the web?
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Alison Wildish, Head of Web Services & John Howell, Assistant Director (MIS)
Why can’t I use your data? Can Web Services and CIS work together in harmony
when it comes to the web?
http://www.flickr.com/photos/zebble/6080622/sizes/l/
http://www.flickr.com/photos/quelsaa/2080736454/sizes/o/
Web Services
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“Trust”
“The User”
“Engagement”
“Expectations”
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http://www.flickr.com/photos/pwz/2096587340/sizes/o
Management Information Systems
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“Security”
“Business Processes”
“Risk analysis”
“Our needs”
“Data Protection”
•Not co-located (Web sits with Marketing)
•Protective MIS – take ‘custodians of data’ role v. seriously
•Do Web Teams naturally think “how can we extend our project to create business efficiencies”?
•Do MIS teams think about the end user or concentrate on business process?
Don’t really work together…
Two different solutions to a problem…
(Case studies from Edge Hill University and University of Bath)
Meet… The Applicant
Need to:
•Help guide applicants through application
cycle; keep them informed
•Demonstrate our excellence; develop a
conversion tool
•Give applicants something simple; minimal
resource available but maximum results
desired
The solution…
The changing web: trends
1. Take the application details stored on Student Record System (SRS)
2. Use the UCAS Number as the unique identifier
3. Use the third party email address (submitted during UCAS application and stored in SRS) to email the applicant…
4.Pre-populate the new site
5. The applicant gets an email, clicks on a link, creates a username and password and away they go…
How it worked…
• Part of a community
• Quick responses; feeling of being supported
• Greater engagement
• Good promotional tool
The benefits…
• Creates an expectation; if I can do this… why can’t I do this…
• Online community experience isn’t reflected in ‘real life’; manual processes on campus
The problem…
Need to:
•Improve admin processes
•Enrol applications pre-arrival
•Create business efficiencies
JH
The solution…
• New students emailed their Bath usernames & passwords
• Can only use Bath systems to register:– Check & update their details– Pay tuition fees– Agree to university regulations
• Continually adding functionality– Now includes Students’ Union registration &
links to local council• Once registered, access to all systems
available– But what for?
Registration on-line
• 91% of students register before they arrive
• No queues
• Better cash-flow
• Better resilience
Results
• Thursday 14th August– A-level results available to applicants– First returning students register on-line
• Monday 18th August– First new undergraduates register on-line
• Monday 22nd September– Freshers week
• So what can we do with this month?
The earlier the better…
The possibilities…
Community aspectsWeb 2.0 features
Admin processesAccount generation+
=Enhanced user experience; supported students,increased conversion, communities, business
efficiencies
Community aspectsWeb 2.0 features
Noticeboards: search for housing
Twitter: get updates from anywhere
Join and interact with SU societies automatically (greater linkages with SU)
Communities by course
Admin processesAccount generation
Links to other third parties,
e.g. banks?Start using web services:
-VLE, course/module email lists,
-Module “tasters”
Set up personal home pages
Further & more flexible integration with other systems
Consider the measuresof success:
FinancialInternalBusinessProcesses
CustomerLearning& Growth
CIS
Web Services
Why can’t I use your data?
http://www.flickr.com/photos/zebble/6080622/sizes/l/
Consider the implications…
http://www.flickr.com/photos/brittanyg/1469478616/sizes/l/
… and why…
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Work together…
http://www.flickr.com/photos/matsugoro/324841451/sizes/l/
Get better results!
Thanks for listening.Any questions?
Alison WildishHead of Web ServicesUniversity of Bath
[email protected]/webservices
John HowellAssistant Director (MIS)
University of Bath