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ADVANCED ONLINE Director of Web Strategies: Jason Weaver
Local search overview
http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013
5 core factors that matter: website, links, reviews, blogging, social media
Website
Links
Reviews
Blogging
Social Media
LinksOther websites talking about you
Link BuildingCorporate Monkey Bars, Directories, Local Websites, Blogs, News Papers, Organizations, Social Sites
Link BuildingCorporate Monkey Bars, Directories, Local Websites, Blogs, News Papers, Organizations, Social Sites
Organizations Home shows
Local websites Magazines
News papers Social media
On others blogsMBS corporate is helping with this now
http://yournashvillerealestate.com/get-an-organized-garage-in-nashville/
Name
Address
Phone Number
Monkey Bars123 Road #117Salt Lake City, Utah(208) 567-5678
Monkey Bars, LLC123 Rd Ste 117SLC, Utah(208) 334-3456
Monkey Bar Storage#117 123 RoadSalt Lake, UT(208) 123-1234
Thanks Mike @ http://www.miftymarketing.com
ABC Co. 123 Road #117Salt Lake City, Utah(208) 567-5678
Alfa Beta Cappa Co. 123 Rd Ste 117SLC, Utah(208) 334-3456
Alfa Beta Cappa #117 123 RoadSalt Lake, UT(208) 123-1234
Thanks Mike @ http://www.miftymarketing.com
Problem Multiplies With Multiple Businesses
Monkey Bars123 Road #117Salt Lake City, Utah(208) 567-5678
Monkey Bars, LLC123 Rd Ste 117SLC, Utah(208) 334-3456
Monkey Bar Storage#117 123 RoadSalt Lake, UT(208) 123-1234
Cool Construction123 Road #117Salt Lake City, Utah(208) 567-5678
Cool Construction, LLC123 Rd Ste 117SLC, Utah(208) 334-3456
Cool Construction Systems#117 123 RoadSalt Lake, UT(208) 123-1234
2 Cases of N.A.P. Confusion
Hired an SEO company to work on their construction company1st Caused both the local garage website and the construction website to loss traffic
Like Paying to Get Stuck On It’s A Small World
2 Cases of N.A.P. Confusion
Hired an SEO company to work on their construction company2nd Informed us and rankings continued to improve for both websites
Link Building – Full Web of SourcesCorporate Monkey Bars, Directories, Local Websites, Blogs, News Papers, Organizations, Social Sites
http://www.getlisted.org
Links
How to get more links
Think about every one that could give you a link and ask for itKeep your business information straight Let us know of other companies working for you
ReviewsReviews on Google+ Local
Reviews Survey
Responses2,100USA & CanadaRepresented
TrustedBright Local a leader in review research
Reviews79% of consumers trust online reviews as much as personal recommendations (up from 72% in 2012)
http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013
79%
Reviews67% of consumers read up to 6 reviews before they form an opinion about a company
http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013
67%
Reviews65% of consumers are more likely to use a business which has positive online reviews (up from 52% in 2012)Just 24% of consumers said that they select a business based on other factors then reviews (down from 28%)
http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013
65%
Competitive Edge
/79 Quantity of reviews inside Google+ Local business listings7
5 or more reviews results in Google showing stars on Google searches
http://www.davidmihm.com/local-search-ranking-factors.shtml
7/79 - Quantity of reviews inside Google+ Local business listings
Reviews on Google+ Local business pages
Your reports & warranty activations
Where we collect emails to solicit reviews
Reviews
How to get more reviews
Fill out report docsCollect emails & share them in your docGive your customers warranty cardsTell your customers you will be emailing them how to leave you a review
Blogging & SocialYour blog & others blogYour SM & others SM
On your own blogOptional
http://yournashvillerealestate.com/get-an-organized-garage-in-nashville/
Facebook3 largest search engineIf you want to do Facebook ads you’ll want a following
http://https://www.facebook.com/pages/Monkey-Bar-Storage/113731918702801/
Google+More tabs and Authorship matter
http://https://www.facebook.com/pages/Monkey-Bar-Storage/113731918702801/
Why people like a business/brand
Matt McGee Local U Presentation & More in-depth http://www.smallbusinesssem.com/why-we-like-follow-businesses-online/3618/
What people want from you on SM
Matt McGee Local U Presentation & More in-depth http://www.smallbusinesssem.com/why-we-like-follow-businesses-online/3618/
Respond to People
Promotions
Regular Posts
Share recent jobsLocal news/holidaysNew products & dealsNew videosTipsHome showsComment on others postsRespond to comments
3 examples of things to share
http://yournashvillerealestate.com/get-an-organized-garage-in-nashville/
Blogging / Social
Get more from blogging & SM
Follow corporate blog & social mediaIf you are on SM mind the 3 categoriesTake good photos of every job you doWe are seeking dealers who want to test blogging & Google+/Facebook
CustomizationBanners & Pricing
BannersWe can place banners on any page
Customization – Pricing & IdeasWe can add pricing
We have new product photos & videos readyLet us know if you will be offering them in replace or in addition to
New ProductsWeb Ready
Customization
Get more from your website
When big things happen let people knowConsider adding banners, pricing or examplesBe clear about what products you are offering